Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ASHLEY GEORGE

Chico,CA

Summary

Paid Media Planner specializing in media strategy development and digital budget management. Expert in optimizing campaign performance and delivering actionable insights, enhancing client KPIs.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Paid Media Planner

MindgruveMacarta
Remote
03.2025 - Current
  • Develop and execute integrated media strategies tailored to client needs across multiple channels.
  • Oversee media budgets, ensuring accurate pacing and full delivery, while optimizing toward client KPIs.
  • Assist in the onboarding and full training process of new, paid social hires.
  • Create and maintain budget pacing reports across digital platforms.
  • Collaborate with internal teams and external vendors to secure strategic media placements.
  • Analyze and report on campaign performance, providing actionable insights for continuous improvement.
  • Maintain and update client-facing reports to ensure transparency in media performance.
  • Stay informed on industry trends and emerging technologies to enhance media strategies.

Paid Social Coordinator

MindgruveMacarta
03.2024 - 02.2025
  • Develop social media strategies tailored to client needs, achieving measurable campaign success
  • Assist in optimizing paid social budgets, ensuring full delivery, and client KPI attainment.
  • Track and report on campaign performance on a weekly, monthly, and quarterly basis.
  • Traffic and launch campaigns fully on paid social platforms. (Meta, LinkedIn, Reddit, Pinterest, TikTok, etc.)
  • Analyze social media trends and campaign data to refine strategies, driving measurable improvements in client KPIs and ROI.
  • Optimize paid social budgets across platforms, ensuring full spend delivery while maximizing client-specific performance metrics.

Education

Bachelor of Arts - Journalism And Media Studies

San Diego State University

Skills

  • Media strategy development
  • Digital budget management
  • Campaign performance analysis
  • Data visualization tools
  • Social media advertising
  • Client relationship management

Certification

  • 410-101: Meta Certified Media Buying Professional
  • Sprout Publishing Certification
  • Social Media Marketing - Hootsuite
  • Social Media Monitoring: Strategies and Skills
  • Social Media Marketing: Strategy and Optimization
  • Advertising on Instagram
  • Advertising Essentials - Pinterest/Reddit

Timeline

Paid Media Planner

MindgruveMacarta
03.2025 - Current

Paid Social Coordinator

MindgruveMacarta
03.2024 - 02.2025

Bachelor of Arts - Journalism And Media Studies

San Diego State University

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