Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Ashley Glassel

Director Of Content
Minneapolis,MN

Summary

Highly driven, hard working and motivated for team success. Possess elf starter tools needed to work independently due to previous successes as a content creator, combined with the communication and management tools of working within and leading a team.

Passionate about content, and feel that I have a great idea of where new age content has been developed and is heading with all that I have learned from organic content strategies, influencer marketing and online content trends. I truly feel that I would add great value to the Vikings content/marketing team.

Passionate about the Vikings success, on and off the field. Currently working at the Wilf family owned esports vertical, Version1 at Viking Lakes. As passionate as I am about esports, I believe that sports content and marketing would be a good fit for me, as I could add great value and vision to growing the connection with fans through content.

Overview

13
13
years of professional experience

Work History

Director of Content

WISE Ventures ESports - Minnesota ROKKR/Version1
Eagan, MN
08.2019 - Current
  • Built, directed and lead content team on content and social media deliverables; ranging from highly produced YouTube content, livestreams, and short form platform content
  • Created and executed both macro and micro levels on organizational partnership deliverables
  • Developed and presented content plans and calendars to not only lead content team, but share upwards to senior leadership
  • Conducted research and collaborated with marketing and partnerships teams to develop content that resonates with fans
  • Worked with both internal and external production resources on timelines, reviews and ultimate approvals
  • Managed Version1 influencers and content creators; helping organize, schedule and execute all activations as related to organizational initiatives
  • Valued member of the leadership team, 2nd hire behind Brett Diamond to build out the Wilf family's esports vertical

YouTube/Social Content Creator

Self Employed
Eden Prairie, MN
04.2010 - 10.2019
  • While being part of OpTic Gaming, I also established and grew my own brand as a content creator, discovering new ways to connect with my community as it grew
  • Accumulating over 56 Million views on my personal YouTube channel alone, as well as a 170k+ follower Twitch channel, I had spent 10 years building a successful reputation & brand via gaming content before transitioning to Version1
  • Collaborated with Gaming Developers/Publishers (Activision, Rockstar Games) in an influencer/marketing capacity, as well as being a self driven creator navigating and networking in the gaming/esports space
  • Most importantly, learned valuable self taught lessons about social platforms, algorithms and the impacts of influencer marketing in the new age

Content Creator

OpTic Gaming, LLC
Dallas, Texas
05.2010 - 08.2019
  • An original core content creator of premium esports/entertainment organization OpTic Gaming. I had the pleasure of working throughout multiple team expansions, as well as managing content/starring on main team channels and representing the OpTic brand.
  • Participation in numerous sponsor activations and videos. Notably: Mtn Dew Fuel Royale, Call of Duty Endownment Race to Prestige Charity Stream and multiple Nissan partnership deliverables
  • Worked diligently throughout companies transition/start up on Content Creation and sponsor deliverable's. Worked closely with production team to produce creative content for the main OpTic Gaming YouTube channel, boasting over 1.4Million subscribers at the time of my departure
  • OpTic Gaming is where I learned the most about cultivating a strong fan base online, and how to resonate with them through organic content via connection with players and talent

Education

No Degree - Liberal Arts And General Studies

Normandale Community College
Minneapolis, MN

Skills

Strategic content planning

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Accomplishments

Ushered the Wilf family and Version1 organization into esports, identifying key starting points, and connections.


Creatively formed and launched content with the start up team at Minnesota ROKKR and Version1 as those brands were launched.


Have collaborated with the Vikings on previous content initiatives, including Vikings Arcade, as well as giving Vikings players tours of our esports facility, setting up meet & greets and livestreams between Version1 and Vikings players.


Have spoken on multiple panels, including WISE (Women in Sports and Events), MIMA (Minnesota Interactive Marketing Association) and Cxmmunity to educate people on esports as a vertical, as well as discuss new age content and marketing strategies.

References

Brett Diamond
COO - Version1

Contact: brettd@version1.gg – 612-816-4259


Annie Scott-Riley

CMO - Version1

Contact: annier@version1.gg – 917-929-7797


Hector Rodriguez
Owner, CEO - OpTic Gaming

Contact: hector@opticgaming.tv – 847-848-3037

Timeline

Director of Content

WISE Ventures ESports - Minnesota ROKKR/Version1
08.2019 - Current

Content Creator

OpTic Gaming, LLC
05.2010 - 08.2019

YouTube/Social Content Creator

Self Employed
04.2010 - 10.2019

No Degree - Liberal Arts And General Studies

Normandale Community College

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Ashley GlasselDirector Of Content