Ashley Goldman
Hillsborough,NC
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of sales leaders in dynamic, fast-paced settings.
Overview
15
15
years of professional experience
Work History
Sales Strategy Manager – Sales Planning
THRYV – West / Midwest Markets
09.2017 - 11.2023
- Worked with leadership to prepare, plan, and execute on sales plans
- Coordinated sales pipeline management and planning
- Compiled, facilitated, and lead varies sales reviews within the region. Identified gaps, created action items, and followed up on ongoing solutions
- Prepared data to illustrate performance trends and provided recommendations for adjustments
- Acted as an liaison to operations groups to address execution of sales plans
- Conducted bi-weekly meetings ensure alignment with compliance and capacity expectations
- Continuously worked with confidential company data
- Managed special projects to ensure deadlines were met
- Boosted sales by providing lead generation plans, strategies, and in-depth account research
- Worked closely with recruiting to ensure all sales requisitions are approved by appropriate hierarchy and posted correctly and accurately
- Handled all account reassignments and market deployments
- Reviewed preliminary commission files monthly to eliminate over payment
- Ensured that policies and procedures were inconformity with union requirements
- Advanced Excel, PowerPoint, Outlook, and Word skills
- Achievements: Thryv Accelerator Award – Employees with outstanding performance (July 2022)
Senior Manager, Sales Support
THRYV – Mississippi, Louisiana, & Alabama Markets
07.2016 - 09.2017
- Responsible for sales operations in Mississippi, Alabama, and Louisiana
- Worked closely with the Regional Vice President on sales schedules, event support, and staffing/HR support
- Managed all support staff in Mississippi, Louisiana, and Alabama
- Coordinated and facilitated team meetings and events
- Coordinated with Human Resources to implement sales discipline
- Planned effective market strategies, launched support materials and market penetration activities
- Analyzed historical sales data and current market conditions to assist Regional Vice President with sales forecasts as well as identifying new opportunities for growth in sales and profitability
- Compiled monthly reports including open revenue, at risk accounts and premise split opportunities.
Performance Manager
Thryv – Mississippi, West Tennessee & South Florida Markets
05.2013 - 07.2016
- Assisted Sales Representatives providing guidance and improving representative development
- Developed strong relationships with Sales Team and Customers by providing ongoing support and effective communication
- Created policies and procedures to guarantee efficient sales operations
- Responsible for analyzing ad performance in assisting sales teams and customers
- Gathered, analyzed, and reported results of product performance (Print, Internet, Direct Mail, Search Engine Marketing) by using existing or creating new data sources
- Evaluated ongoing programs to ensure targeted number of leads are met for customers
- If target is short, implemented supplemental advertising.
Performance Analyst
thryv – Birmingham, AL, South Florida Markets
04.2011 - 05.2013
- Created policies and procedures to guarantee smooth sales operations
- Trained sales regarding new policies and/or procedure changes
- Coordinated and worked with the operations service manager on internet fulfillment issues
- Performed in-depth account validation to ensure all advertising was correct and completed
- Developed lead target information for Sales Representatives
- Coordinated with core marketing and sales operations to lead, implement, and report progress on strategies and tactics
- Created PowerPoint presentations and Excel spreadsheets for sales tracking and presentation purposes.
Sales Support Specialist
thryv – Birmingham, AL
10.2008 - 04.2011
- Managed workflow for sales representatives by preparing reports and statistics
- Handled all financial paperwork and payments for delinquent and new accounts
- Reviewed daily paperwork of all assigned sales representatives
- Provided ongoing training for new policies and procedures (Next Steps Training)
- Managed new sales representatives for correct implementation of policies and procedures
- Handled projects and reports for General Management
- Worked closely with team members to ensure customer satisfaction
- Instrumental in coordinating all office parties and fundraisers.
Education
Bachelor of Business Administration in Marketing -
Mississippi State University
Starkville, MississippiSkills
- Salesforcecom
- Operations Management
- Advanced Microsoft Office Skills
- Microsoft Teams
- Zoom
- Expense Tracking
- Concur
- Sales Presentations
- Expense Reporting
- Meeting Planning
- Attention to Detail
Timeline
Sales Strategy Manager – Sales Planning
THRYV – West / Midwest Markets
09.2017 - 11.2023
Senior Manager, Sales Support
THRYV – Mississippi, Louisiana, & Alabama Markets
07.2016 - 09.2017
Performance Manager
Thryv – Mississippi, West Tennessee & South Florida Markets
05.2013 - 07.2016
Performance Analyst
thryv – Birmingham, AL, South Florida Markets
04.2011 - 05.2013
Sales Support Specialist
thryv – Birmingham, AL
10.2008 - 04.2011
Bachelor of Business Administration in Marketing -
Mississippi State University