Ashley Goodin
Lynnwood
Summary
Results-oriented Sales leader with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver results and strengthen customer relationships.
Overview
20
20
years of professional experience
Work History
Director of Business Development, Field Strategic Expansion, GCS
American Express
01.2023 - 01.2025
- Managed a team of 5 MBDs and 1 FSC Sales Support across Los Angeles, San Francisco, PNW, and Alaska; oversaw performance management, talent acquisition, and onboarding.
- Rebuilt sales team from the ground up, producing two Quartile 1 MBDs and the leading Rookie MBD in 2025.
- Increased year-over-year charge volume through vendor expansion, AP file analysis, underwriting, T&E, and incentive strategies for clients with revenues $10M–$300M.
- Partnered with GMNS, AP Automation Specialists, Underwriting, and Travel teams to drive BCV and achieve scorecard metrics.
- Generated leads for GMNS partners to onboard spend for card programs, exceeding 200% of goal in 2024 and 2025.
- Coached teams through compliance controls and call recording processes, maintaining a 99% DBD accuracy rate.
- Developed go-to-market strategies with leadership to increase signing volume and ramp rookie MBDs within FSE.
- Daily cross-collaboration with Governance teams to review RBST errors and coach MBDs accordingly.
Manager of Business Development, MASE
American Express
01.2019 - 01.2023
- Engaged B2B merchants, including C-level executives, to onboard American Express payments; presented financial analyses and value stories to generate BCV.
- Collaborated with GCS and Client Management partners to identify spend opportunities for Amex cardmembers and present strategic AR solutions.
- Ensured adherence to Rules of Engagement, Control and Compliance, and Issuer SLA standards.
- Partnered with leadership in 2021 to formalize the MA Supplier-Driven Leads process, increasing lead volume and quality.
- Served as Interim Director for the MA PNW District in 2022, managing team calls, guiding client strategy, and ensuring delivery of team scorecard metrics.
Health Sciences Specialist
Pearson
01.2018 - 01.2019
- Led multi-state growth initiatives; drove adoption of digital/subscription models.
- Managed sales pipeline and business insights using Salesforce (OneCRM) and Tableau.
- Partnered with Strategic Partnerships and Customer Success teams to integrate Pearson technology into campus LMS platforms.
- Surpassed all 2018 fiscal KPIs.
Field Sales Representative
Pearson
01.2017 - 01.2018
- Managed new/existing course material adoptions; achieved 108% of fiscal year target.
- Implemented solution-based selling strategies with faculty to deploy MyLab & Mastering and Inclusive Access models.
General Manager
Corepower Yoga LLC
01.2011 - 01.2013
- Oversee daily operations and YRO Revenue for highest volume studio in Seattle
- Strategized schedule optimization to achieve highest possible Yoga volume. Customer service and student account maintenance
- Enroll and execute facilitation on three 200-Hour Yoga Alliance accredited Teacher Trainings, Yoga Sculpt TT and Bootcamp programs
- Support retail operations including sales, merchandising, and quarterly inventory counts to exceed retail revenue and maintain profit margin
- Mentor and develop entry level management teams including Studio Managers, Assistant Managers, Studio Assistants
- Successfully promoted within the company three times in four years
Account Executive / Media Consultant
Mainstreet Media
01.2011 - 01.2013
- Sold digital and print advertising solutions; executed SEO, content management, social media, and web campaigns.
Account Manager
San Diego Union Tribune / SignOnSanDiego.com
01.2007 - 01.2011
- Developed print and online advertising solutions; managed 30+ accounts and consistently exceeded monthly sales targets.
- Created 5+ new accounts monthly; awarded Peak Performer (Oct 2007).
Account Executive / Media Consultant
Emmis Communications – KKFR FM
01.2005 - 01.2006
- Prospected and built new business within the 18–34 demographic; partnered with leadership on interactive and non-traditional revenue campaigns.
Education
Bachelor of Arts - Dance
University of California San Diego
La Jolla, CA05-2005
Skills
- Salesforce expertise
- Advertising strategy integration
- Client-centric selling approach
- Sales team leadership
- Payment Processing & Expense Management
- Business development strategy
- Strategic sales development
- Regulatory compliance
- Collaborative partnerships
- Strategic revenue growth
- KPI assessment and reporting
- Leadership in sales development
- Client relationship management
- Client acquisition efforts
Timeline
Director of Business Development, Field Strategic Expansion, GCS
American Express
01.2023 - 01.2025
Manager of Business Development, MASE
American Express
01.2019 - 01.2023
Health Sciences Specialist
Pearson
01.2018 - 01.2019
Field Sales Representative
Pearson
01.2017 - 01.2018
General Manager
Corepower Yoga LLC
01.2011 - 01.2013
Account Executive / Media Consultant
Mainstreet Media
01.2011 - 01.2013
Account Manager
San Diego Union Tribune / SignOnSanDiego.com
01.2007 - 01.2011
Account Executive / Media Consultant
Emmis Communications – KKFR FM
01.2005 - 01.2006
Bachelor of Arts - Dance
University of California San Diego