Ashley Goodin
Lynnwood
Summary
Results-oriented Sales leader with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver results and strengthen customer relationships.
Overview
20
20
years of professional experience
Work History
Director of Business Development, Field Strategic Expansion, GCS
American Express
Seattle, WA
01.2023 - 01.2025
- Managed a team of 5 MBDs and 1 FSC Sales Support across Los Angeles, San Francisco, PNW, and Alaska; oversaw performance management, talent acquisition, and onboarding.
- Rebuilt sales team from the ground up, producing two Quartile 1 MBDs and the leading Rookie MBD in 2025.
- Increased year-over-year charge volume through vendor expansion, AP file analysis, underwriting, T&E, and incentive strategies for clients with revenues $10M–$300M.
- Partnered with GMNS, AP Automation Specialists, Underwriting, and Travel teams to drive BCV and achieve scorecard metrics.
- Generated leads for GMNS partners to onboard spend for card programs, exceeding 200% of goal in 2024 and 2025.
- Coached teams through compliance controls and call recording processes, maintaining a 99% DBD accuracy rate.
- Developed go-to-market strategies with leadership to increase signing volume and ramp rookie MBDs within FSE.
- Daily cross-collaboration with Governance teams to review RBST errors and coach MBDs accordingly.
Manager of Business Development, MASE
American Express
Seattle, WA
01.2019 - 01.2023
- Engaged B2B merchants, including C-level executives, to onboard American Express payments; presented financial analyses and value stories to generate BCV.
- Collaborated with GCS and Client Management partners to identify spend opportunities for Amex cardmembers and present strategic AR solutions.
- Ensured adherence to Rules of Engagement, Control and Compliance, and Issuer SLA standards.
- Partnered with leadership in 2021 to formalize the MA Supplier-Driven Leads process, increasing lead volume and quality.
- Served as Interim Director for the MA PNW District in 2022, managing team calls, guiding client strategy, and ensuring delivery of team scorecard metrics.
Health Sciences Specialist
Pearson
Seattle, WA
01.2018 - 01.2019
- Led multi-state growth initiatives; drove adoption of digital/subscription models.
- Managed sales pipeline and business insights using Salesforce (OneCRM) and Tableau.
- Partnered with Strategic Partnerships and Customer Success teams to integrate Pearson technology into campus LMS platforms.
- Surpassed all 2018 fiscal KPIs.
Field Sales Representative
Pearson
Seattle, WA
01.2017 - 01.2018
- Managed new/existing course material adoptions; achieved 108% of fiscal year target.
- Implemented solution-based selling strategies with faculty to deploy MyLab & Mastering and Inclusive Access models.
General Manager
Corepower Yoga LLC
Seattle, WA
01.2011 - 01.2013
- Oversee daily operations and YRO Revenue for highest volume studio in Seattle
- Strategized schedule optimization to achieve highest possible Yoga volume. Customer service and student account maintenance
- Enroll and execute facilitation on three 200-Hour Yoga Alliance accredited Teacher Trainings, Yoga Sculpt TT and Bootcamp programs
- Support retail operations including sales, merchandising, and quarterly inventory counts to exceed retail revenue and maintain profit margin
- Mentor and develop entry level management teams including Studio Managers, Assistant Managers, Studio Assistants
- Successfully promoted within the company three times in four years
Account Executive / Media Consultant
Mainstreet Media
La Jolla, CA
01.2011 - 01.2013
- Sold digital and print advertising solutions; executed SEO, content management, social media, and web campaigns.
Account Manager
San Diego Union Tribune / SignOnSanDiego.com
San Diego, CA
01.2007 - 01.2011
- Developed print and online advertising solutions; managed 30+ accounts and consistently exceeded monthly sales targets.
- Created 5+ new accounts monthly; awarded Peak Performer (Oct 2007).
Account Executive / Media Consultant
Emmis Communications – KKFR FM
Phoenix, AZ
01.2005 - 01.2006
- Prospected and built new business within the 18–34 demographic; partnered with leadership on interactive and non-traditional revenue campaigns.
Education
Bachelor of Arts - Dance
University of California San Diego
La Jolla, CA05-2005
Skills
- Salesforce expertise
- Advertising strategy integration
- Client-centric selling approach
- Sales team leadership
- Payment Processing & Expense Management
- Business development strategy
- Strategic sales development
- Regulatory compliance
- Collaborative partnerships
- Strategic revenue growth
- KPI assessment and reporting
- Leadership in sales development
- Client relationship management
- Client acquisition efforts
Timeline
Director of Business Development, Field Strategic Expansion, GCS
American Express
01.2023 - 01.2025
Manager of Business Development, MASE
American Express
01.2019 - 01.2023
Health Sciences Specialist
Pearson
01.2018 - 01.2019
Field Sales Representative
Pearson
01.2017 - 01.2018
General Manager
Corepower Yoga LLC
01.2011 - 01.2013
Account Executive / Media Consultant
Mainstreet Media
01.2011 - 01.2013
Account Manager
San Diego Union Tribune / SignOnSanDiego.com
01.2007 - 01.2011
Account Executive / Media Consultant
Emmis Communications – KKFR FM
01.2005 - 01.2006
Bachelor of Arts - Dance
University of California San Diego