Ashley Graham

• Responsible for prospecting, qualifying, leading creative direction, pricing, vendor sourcing, and contract negotiations for a $1m quota. The result within 8 months was $3M personally with US projects and assisting with another $5M totaling $8M globally.
• Designed and rolled out complete sales frameworks for an 8-person team within the US and London, which directly resulted in a $8M profit margin of 30%+ across all projects.
• Formulated a well-defined action plan for the new US market leveraging a 3-tier pipeline in order to prioritize potential clients and exceed objectives.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Led all capabilities presentations along with creative. Examples available.
• Collaborated with sales, marketing and other internal teams to meet shared goals.

My current role directly focuses on prospecting, negotiating, closing, and cultivating account relationships with event leader clients for Freeman Agency, Event Strategy Division.

• $1.5M quota for FY24 - Achieved by mid Q1 renewing customer accounts and adding new customers - current FY24 sales to date, $2.3M
• Pipeline growth, and effective go-to-market strategies that align client events to their business outcomes.
• RFP/Sales Lead for all account directors and business dev reps who need Strategy informed sales decks or have strategy services within the client SOW.
• Develop new products and services within Strategy to support client needs and communicate those updates across Freeman lines of business
• Contracts: Build SOWs and MSAs around client objectives, audiences and challenges with clearly defined solutions, milestones, rates, and ideal delivery team.
• Collaborate and create cohesive client strategies with the account director, creative, strategy, expo, and any other LOB teams.

eSpeakers is a top tech platform for event organizers to hire and manage thousands of global, topic-diverse speakers.

As Director of Product Expansion, I developed a new division of eSpeakers Marketplace dedicated to helping professionals, in business and the event space, hire speakers beyond the stage as consultants, trainers, podcast hosts, emcees, etc.

• Successfully launched three unique and ready to sell products now available within eSpeakers’ Marketplace product to increase sales on each contract.
• Initiative core goal was to increase overall revenue by 16% over 2 years, actual results were 16% within the first 5 months, with a 33% increase within year one.
• Pre-Launch: Analyze how a new product satisfies market needs and consumer preferences including instituting core KPIs
• Pre & Post-Launch with customers, speakers, Marketplace sales, and the eSpeakers’ senior leadership to ensure consistent and accurate communication.
• Establish operating procedures from contracts to fulfillment for all parties involved, including internal teams, clients, and speakers worldwide.

My company helped franchise teams, c-suite leaders, and event organizer clients close more deals by shoring up branding and marketing gaps and implementing proven sales strategies across departments through consistent, adaptable tactics bespoke to their industry and budget.

• Average sales increase over an 18 month contract was 20% for franchise clients such as Subway and ActionCOACH. With top results from working with master licensees to increase franchise location sales, one campaign resulted in an 1,325% lead increase equating to 8.6M in sales and an incredible, award-winning new franchise team in Canada.
• Average increase in event organizer sponsor dollars was over 45% with one client, the National Speakers Association increasing their sales by over 600%, earning them $500k vs their normal $80k in just 9 months.
• Average increase in corporate sales was a consistent 12%+ YoY, with brands like West Jet and Padgett Accounting.