Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashley Gray

Pleasant Grove,AL

Summary

Organized Public Relations Coordinator bringing a proven track record of managing social media and branding for diverse industries. Excellent leadership skills with strong intuition and sound judgment. Commended for intense focus and work ethic with an aptitude for developing and implementing highly successful PR campaigns.

Overview

14
14
years of professional experience

Work History

Public Relations/Marketing Specialist

Gresham Financial
Seattle, WA
02.2022 - 07.2022
  • Wrote and edited articles alongside reporters for newspaper write ups, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Planned and organized virtual seminars and meetings, also to include speaking engagements.
  • Built professional relationships with customers to include those who owned businesses along with individual high end clientele.
  • Represented organization to customers, public, government officials and other external sources by resolving issues quickly and providing outstanding customer service.
  • Coordinated and managed scholarships.
  • Designed presentations for speaking engagements and assisted with delivering those presentations.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Collaborated with production team to coordinate advertisements and promotions.
  • Developed innovative marketing and PR strategies.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Managed internal, external and crisis communications.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Created messages, position statements and other corporate communications based on company's objectives.
  • Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Identified customer needs through market research and analysis.
  • Designed and created campaign e-mail invitations, articles and marketing videos.
  • Defined and achieved project and overall organizational vision, strategies and tactics.
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
  • Served as a point of contact for high end clientele and the standard client seeking our services.
  • Supplied marketing expertise to all company departments.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Answered customer telephone calls promptly to avoid on-hold wait times.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Responded to customer requests for products, services and company information.
  • Provided primary customer support to internal and external customers.
  • Assisted customers with setting appointments, special order requests, and arranging merchandise pick-up.
  • Collected customer feedback and made process changes to exceed customer satisfaction goals.
  • Developed community reputation through commitment to customer satisfaction and strong client relationships.
  • Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
  • Consulted with outside parties to resolve discrepancies and create expert solutions.

Treasury Specialist

The Birmingham Black Repertory Theatre Collective
Birmingham, AL
02.2019 - 01.2022
  • Managed budgets, assets, portfolios, accounts payable and receivable and general financial reporting procedures.
  • Completed journal entries, reconciliations and account analysis to prepare quarterly financial documents and general account management.
  • Managed daily financial functions in collaboration with accounting and payroll personnel.
  • Followed up with delinquent accounts to obtain funds and reduce aging balances.
  • Provided treasury and cash management by overseeing reconciliation of banking activity, credit card processing and sales tax returns.
  • Reviewed documents and data to give accurate presentations and forecasts to upper management.
  • Assisted in upper-level decision making by creating comprehensive financial reports and collaborating with finance and accounting departments.
  • Managed outstanding balance amounts by evaluating reports and determining collection statuses.
  • Worked with the CEO to create annual budget and track actual expenses against projected expenses.
  • Directed corporate decision-making and planning by monitoring and setting policies and procedures to optimize fiscal performance.
  • Prepared corporate fiscal and business plans to help strategically direct business operations and strengthen controls.
  • Advised management regarding significant expenditures to keep operations in line with budget limitations.
  • Planned and managed lump sums of Grant allotted monies, annual budgets, tracking expenses and investigating discrepancies to maintain optimal controls.
  • Was point of contact for all monies and overseer of Company Bank account /Checks received or given.

Book Keeping/Inventory/ Specialist Supervisor

Talk Of The Town Barber And Style Shop
Birmingham , Alabama
01.2012 - 01.2022
  • Created spreadsheets to improve inventory management accuracy.
  • Monitored completeness, accuracy and compliance during inventory transactions.
  • Reviewed and monitored inbound inventory, outbound shipments and book adjustment transactions.
  • Oversaw purchase orders and data entry regarding shipped and received shipments.
  • Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
  • Answered central telephone system and directed calls accordingly.
  • Provided clerical support to company employees by copying, faxing and filing documents.
  • Restocked supplies and placed purchase orders to maintain adequate stock levels.
  • Drafted professional memos, letters and marketing copy to support business objectives and growth.
  • Maintained and processed invoices, deposits and money logs.
  • Verified accurate recordkeeping processes, reducing financial inconsistencies.
  • Reviewed and processed employee expense reports and vendor invoices for payment.

HVAC Office Manager

Air Flow Pros Heating & Air Conditioning
Alabaster, AL
08.2017 - 05.2018
  • Maintained computer and physical filing systems.
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Optimized organizational systems for payment collections,and recordkeeping.
  • Managed office operations while scheduling appointments for department managers.
  • Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
  • Coached new hires on company processes while managing employees to achieve maximum production.
  • Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.
  • Compared vendor prices and negotiated for optimal savings.
  • Evaluated employee records and productivity to complete employee evaluations.
  • Sourced vendors for special project needs and negotiated contracts.
  • Prepared meeting materials and took clear notes to distribute to stakeholders.
  • Maintained CRM database with customer updates and report generation.

Education

High School Diploma -

Thompson High School
Alabaster, AL
05.2005

3` Years of Course Work - Social Work & Education

The University of Alabama
Tuscaloosa, AL

Skills

  • Courteous with a strong service mindset
  • Social Media Platforms & Web Content updates
  • Public Relations Strategy
  • Employee/Client Newsletters & Media Communications
  • Promotion and Advertising
  • Administrative Support
  • Microsoft Office
  • Crisis Communications
  • Creative Strategies
  • Communication Strategy Development
  • Operational Efficiency
  • Internal and External Communications
  • Customer Account Management

Timeline

Public Relations/Marketing Specialist

Gresham Financial
02.2022 - 07.2022

Treasury Specialist

The Birmingham Black Repertory Theatre Collective
02.2019 - 01.2022

HVAC Office Manager

Air Flow Pros Heating & Air Conditioning
08.2017 - 05.2018

Book Keeping/Inventory/ Specialist Supervisor

Talk Of The Town Barber And Style Shop
01.2012 - 01.2022

High School Diploma -

Thompson High School

3` Years of Course Work - Social Work & Education

The University of Alabama

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Ashley Gray