Ashley Gunderson
Calgary,Alberta
Summary
Results-driven Sales & Marketing Executive with proven success in client communication and advertising proposal creation, leveraging CRM software to enhance client interactions and drive new business development.
Overview
6
6
years of professional experience
Work History
Sales & Marketing Executive
Amp Marketing
Minneapolis, MN
02.2023 - Current
- Developed strong relationships with clients to understand their advertising needs.
- Created compelling advertising proposals tailored to client specifications.
- Utilized CRM software to track client interactions and manage follow-ups effectively.
- Upsold advertising packages and options to customers by making outbound sales calls.
- Set up meetings with potential clients to discuss advertising solutions.
- Prepared presentations and proposals for prospective customers.
- Established numerous new accounts, boosting profits significantly.
- Prospected and cold-called customers to develop new sales leads.
- Managed a portfolio of existing accounts while developing new ones as well.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
Account Coordinator
Hot Dish Advertising
Minneapolis, MN
07.2022 - 02.2023
- Assisted in developing creative briefs to guide design teams in campaign execution.
- Managed client communication to ensure alignment on project goals and timelines.
- Organized and maintained project documentation for easy access and reference.
- Facilitated client meetings to discuss progress, challenges, and next steps in campaigns.
- Maintained organized records of projects and tasks assigned by account managers or supervisors.
- Participated in regular meetings with clients to review performance metrics and discuss future strategies.
- Organized and managed multiple projects simultaneously while meeting deadlines.
- Responded promptly to client inquiries regarding progress or changes in campaigns.
- Prepared presentations for client meetings detailing campaign objectives and results.
Marketing Coordinater
LeJeune Steel Company
Minneapolis, MN
01.2021 - 07.2022
- Implemented marketing rebranding strategy across the company both internally and externally
- Worked closely with leadership team on event-based marketing such as topping out ceremony parties, corporate travel and company events • Worked with local advertising agency partner to redo the website; coordinated changes and updates as necessary
- Worked closely with sales team to develop, marketing materials to secure projects
- Answered general marketing department inquiries by phone, email and mail
- Developed visually engaging marketing materials to support project launches and promotions
- Collaborated with external advertising agencies on campaigns, ensuring alignment with overall marketing objectives
- Edited photo assets in Adobe Photoshop to match brand standards for client facing presentations
- Researched and implemented a new vendor for LeJeune's internal online store included picking out items, approving logo usage and maintaining store inventory once up and running
- Composted social media posts and helped build corporate presence on social media platforms including Facebook and Instagram
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events
- Tracked and reported on marketing campaign responses
- Coordinated public relations activities securing press coverage for big company projects such as Climate Pledge Area and Nashville MLS Stadium
- Organized and executed trade shows and events to showcase products and services
Pre-Construction Coordinator
LeJeune Steel Company
Minneapolis, MN
09.2019 - 01.2021
- Collaborated with team members to develop comprehensive project schedules that accurately reflected milestones, deadlines and resource requirements
- Maintained accurate project documentation and updated project files as necessary.
- Managed pre-construction activities for structural steel projects, including cost estimating and scheduling.
- Organized and distributed project documentation for team accessibility and reference.
- Created bid packages that included all necessary documentation required by bidders such as scope of work summaries, drawing lists, addenda logs.
- Reviewed and analyzed blueprints, specifications, and drawings to determine scope of work for projects.
- Demonstrated strong organizational and communication skills to effectively manage project timelines and budgets.
- Worked closely with the sales team to review budget proposal documents and RFP's
- Drafted contracts and agreements between contractors and suppliers ensuring terms are consistent with company policies and procedures.
- Maintained records related to preconstruction activities including RFI's, change orders and correspondence throughout the duration of each project.
Education
Bachelor of Arts - Marketing
Lake Forest College
Lake Forest, IL05-2019
High School Diploma -
Mahtomedi High School
Mahtomedi, MN06-2015
Skills
- CRM software utilization
- Advertising proposal creation
- New business development
- Client relationship management
- Project planning
- Effective communication
- Detail-oriented
References
References available upon request.
Timeline
Sales & Marketing Executive
Amp Marketing
02.2023 - Current
Account Coordinator
Hot Dish Advertising
07.2022 - 02.2023
Marketing Coordinater
LeJeune Steel Company
01.2021 - 07.2022
Pre-Construction Coordinator
LeJeune Steel Company
09.2019 - 01.2021
Bachelor of Arts - Marketing
Lake Forest College
High School Diploma -
Mahtomedi High School