Summary
Overview
Work History
Education
Skills
Timeline
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ASHLEY GUSTAFSON

Rochester,NY

Summary

Dynamic and accomplished Marketing Director with15 years of experience in the telecommunications industry. Proven track record of developing and executing successful marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Skilled in leading cross-functional teams, fostering collaboration, and delivering impactful results. Deep understanding of the telecommunications landscape, market trends, and customer insights. A strategic thinker with a passion for innovation and a commitment to achieving business objectives. Committed to delivering exceptional customer experiences and driving market leadership.

Overview

11
11
years of professional experience

Work History

Director of Marketing Management

GoNetspeed
Rochester, NY
09.2024 - Current
  • Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
  • Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
  • Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Analyzed campaign performance data to identify areas for improvement and adjust strategies accordingly.
  • Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
  • Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
  • Monitored competitive products and marketing activities to keep in line with consumer trends.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
  • Established relationships with external agencies or partners to expand reach of marketing efforts.
  • Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.

Director Of Marketing & Community Engagement

GoNetspeed
06.2021 - 09.2024
  • Company Overview: GoNetspeed acquired OTTC & Upstate Fiber Networks
  • Provided strategic leadership in developing and executing comprehensive marketing strategies to promote the organization's brand, products, and services
  • Fostered meaningful connections with the community to drive engagement and enhance the organization's reputation
  • Developed concise marketing plans to maximize brand awareness and market penetration
  • Led a team of 7+ people in executing marketing and events across 9 states
  • Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business objectives
  • Evaluated and monitored marketing campaigns to measure effectiveness and ROI
  • Developed and implemented a new marketing strategy to increase visibility, brand recognition, and customer loyalty

Director Of Marketing

Upstate Fiber Networks & OTTC
08.2020 - 06.2021
  • Successfully integrated customer operations and marketing initiatives to enhance customer satisfaction, loyalty, and brand reputation
  • Played a vital role in improving customer engagement and maximizing revenue opportunities through operational excellence and customer-centric marketing strategies
  • Led and executed comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the organization
  • Managed a high-performing marketing team, ensuring consistent brand messaging and visual identity
  • Collaborated effectively with cross-functional teams and managed the marketing budget to optimize resource allocation and measure ROI

Director Of Customer Operations & Marketing

Upstate Fiber Networks & OTTC
08.2020 - 06.2021
  • Oversaw the daily activities of the Customer Operations team, delegating tasks as necessary
  • Designed innovative approaches to optimize workflow, streamline procedures, and enhance customer service satisfaction levels
  • Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project
  • Developed brand positioning and marketing strategy for launch of our fiber product

Marketing Manager

FirstLight
04.2019 - 08.2020
  • Company Overview: FirstLight acquired Finger Lakes Technologies Group, Inc
  • Played a key role in developing and implementing effective marketing strategies to promote the organization's brand, products, and services, resulting in increased market visibility and customer engagement
  • Successfully managed various marketing initiatives, including campaigns, digital marketing efforts, brand management, and market research, ensuring consistent messaging and impactful outcomes
  • Delivered impactful results by leveraging skills in strategic planning, team management, and data-driven decision making, aligning marketing efforts with organizational goals and driving measurable success

Sales And Marketing Coordinator

Finger Lakes Technologies Group, Inc
06.2015 - 08.2016
  • Played a pivotal role in supporting sales and marketing teams to achieve business objectives and drive revenue growth
  • Assisted in the development of marketing strategies, leveraging strong organizational skills, attention to detail, and marketing knowledge
  • Focused on customer acquisition and retention, utilizing effective marketing tactics and strategies to contribute to the overall success of sales and marketing initiatives
  • Utilized CRM to support updates and information for key activities or initiatives
  • Developed and coordinated customer and market-facing communication activities

Marketing & Corporate Communications Coordinator

Finger Lakes Technologies Group, Inc
07.2013 - 08.2013
  • Coordinated marketing campaigns, ensuring effective implementation and successful outcomes
  • Facilitated internal and external communications, promoting clear and consistent messaging across all channels and stakeholders
  • Collaborated with cross-functional teams to ensure alignment and drive the organization's marketing and corporate communication objectives
  • Generated creative ideas for new product launches or promotions based on market trends and customer feedback
  • Organized focus groups to gain insights into customer behavior and preferences
  • Managed website and social media content to ensure accuracy and consistency

Education

Bachelor’s Degree - Communication, Journalism

State University of New York, Fredonia

Bachelor’s Degree - International/Global Studies

American University of Rome

Skills

  • Customer Experience Media Strategy Marketing Strategy Sales
  • Cross-functional Team Leadership Customer Engagement
  • Social Media Measurement
  • Creativity and Innovation Strategic Planning
  • Brand Development
  • E-commerce strategy
  • CRM management
  • Product marketing
  • Marketing analytics
  • Customer segmentation
  • Content strategy
  • Direct mail marketing
  • Competitive analysis
  • Market planning and execution

Timeline

Director of Marketing Management

GoNetspeed
09.2024 - Current

Director Of Marketing & Community Engagement

GoNetspeed
06.2021 - 09.2024

Director Of Marketing

Upstate Fiber Networks & OTTC
08.2020 - 06.2021

Director Of Customer Operations & Marketing

Upstate Fiber Networks & OTTC
08.2020 - 06.2021

Marketing Manager

FirstLight
04.2019 - 08.2020

Sales And Marketing Coordinator

Finger Lakes Technologies Group, Inc
06.2015 - 08.2016

Marketing & Corporate Communications Coordinator

Finger Lakes Technologies Group, Inc
07.2013 - 08.2013

Bachelor’s Degree - Communication, Journalism

State University of New York, Fredonia

Bachelor’s Degree - International/Global Studies

American University of Rome

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ASHLEY GUSTAFSON