Ashley Halvorsen

• Accounts: Sphere, Northwell Health, New Business
• Collaborated to launch Sphere – a first of its kind, immersive experience in Las Vegas, optimizing plans to maximize ticket sales
• Key strategy lead on multiple New Business pitches, including Luxury Fashion, QSR, Casual Dining, Grocery, and CPG budgets ~$200-400MM
• Identify key target insights, consumer trends & marketplace conditions based on Client brief necessary for formulating communication strategy
• Cross collaboration across all agency groups to develop data driven, strategic responses to RFPs and proposed staff plans
• Family leave backfill on Northwell Health, led team managing 4 local regions with ~100 health locations and service lines.

• Strategy lead on ~$54MM DTC business, selected to move onto challenging business to develop process, provide strategic leadership & strengthen client relationships
• Spearheaded Northwestern Mutual brand shift from traditional to digital first, which improved KPI +50% YoY
• Develop and execute tactical media recommendations for full funnel objectives, balancing brand and demand in offline & online channels for both National & Local campaigns
• Deep analytical rigor, utilizing proprietary tools to evaluate performance and continue to accelerate growth
• Identified opportunities to improve business process flows and productivity.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.

• Onboarded new account, Optimum, developing a regionalized approach for hyper local brand, across 25 markets and four line's of business
• Repositioned brand from “cable tv” to connections company during peak of COVID
• Used market insights to capitalize on key business opportunities for new advantageous partnerships
• Swift and nimble optimizations, regular client reporting calls to recommend changes on daily/weekly basis
• Overdelivered on CPA KPI by +5%, despite pay-tv industry challenges.
• Identified opportunities to improve business process flows and productivity.

Team lead & primary day to day client contact for LG Electronics and Home Appliances business units

• Responsible for developing, implementing, and executing strategy based on client objectives
• Evaluated composition and reach of a wide range of media vehicles to determine which would most effectively & efficiently drive maximum impact
• Close collaboration with internal support teams, such as activation, analytics, consumer insights; client IAT agencies, and external partners
• Monitored and coordinated workflows to optimize resources, while managing 25+ campaigns in market simultaneously, most overdelivery client KPIs despite being outspent by competition
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Day to day client lead for DISH
• Responsible for managing $100MM upfront TV investment
• Temporary relocation to Denver to meet regularly with media team and DISH COO
• Led teams of up to four personnel, supervising daily performance as well as training and improvement plans.
• Assisted senior leadership in managing all aspects of operations.
• Prioritized tasks and allocated resources appropriately to keep teams focused and productive.

Primary day-to-day contact for client media manager on Scott’s Miracle Gro Lawns business

• Prepared and presented communication plans, including objectives, strategy, rationale, and backup materials
• Managed implementation of communication plans and projects, while supervising two junior team members on day-to-day activities
• Oversaw long term MLB partnership to ensure execution of elements and added value across partners
• Worked closely with internal and external account partners, including Digital, Search, Barter, Sports Marketing, Data Research, and Econometric Modeling
• Assumed media financial accountability, working closely with internal finance department and client accounting

Planned and managed Spot TV, Spot Radio, Local Print, Digital and OOH for Nissan Tier 2 Automotive (Northeast)

• Presented local market media plans quarterly to regional car dealers to receive buy-in
• Planned and tracked budgets for 25 Northeast markets – including New York, Philadelphia and Boston
• Evaluated budgets based on wholesale projections by market, working closely with account team to monitor dealer requests and market priorities
• Member of sports and radio teams to update the media department on trends, innovation and insights
• Trained and managed two junior staff members

• Accounts: Olive Garden, Subway, H&M, Realogy, Revlon
• Planned and managed National/Spot TV, Network/Spot Radio, National/Local Print and OOH
• Developed media recommendations to garner awareness around key initiatives, promotional campaigns and store grand openings
• Helped develop and execute National TV presence for H&M for the first time in brand history
• Owned and managed all competitive requests in addition to weekly, monthly and yearly reports/presentations
• Ensured all billing protocols ran smoothly to streamline billing for both agency and clients
• Evaluated and recommended media plans based on targeting, geography, scheduling and budgets
• Created and executed local market promotional plans for Subway Chicago
• Developed POVs on media opportunities
• Trained assistant and intern