Ashley Hernandez
Scottsville,KY
Summary
As a Salesforce & Marketing Cloud Administrator, I aim to leverage my expertise in configuring and managing Salesforce Marketing Cloud to drive successful marketing campaigns and enhance customer engagement. My strong technical skills and dedication to data-driven strategies will contribute to achieving marketing objectives and optimizing campaign performance.
Overview
10
10
years of professional experience
Work History
Salesforce & Marketing Cloud Administrator
Third Republic
01.2024 - Current
- Manage user accounts, roles, and permissions.
- Customize Salesforce objects, fields, page layouts, and record types.
- Develop and maintain workflows, process builders, and validation rules
- Provide user support and training on Salesforce functionalities.
- Configure and maintain the Salesforce Marketing Cloud platform.
- Set up and manage email campaigns, including audience segmentation and automation.
- Integrate Marketing Cloud with other systems and data sources.
- Troubleshoot and resolve issues related to Marketing Cloud configurations and campaigns.
- Integration of Marketing Cloud and Sales Cloud.
Salesforce Marketing Cloud Administrator
MCB
05.2022 - 01.2024
- Configure and maintain Salesforce Marketing Cloud instances, including creating and managing data extensions, subscriber lists, and suppression lists
- Collaborate closely with cross-functional teams, including marketing, sales, and IT, to understand their requirements and align marketing initiatives with overall business goals
- Configure user access, roles, and permissions to maintain platform security and user management
- Set up and manage marketing automation processes, including triggered emails, drip campaigns, lead nurturing workflows, and customer journeys to improve engagement and conversion rates
- Collaborated with other teams to integrate Salesforce Marketing Cloud with other systems and platforms, streamlining data flow and improving data accuracy
- Configured AMPscript within SFMC for email personalization, dynamic content, and data-driven marketing
Salesforce Marketing Cloud Administrator
First International Bank & Trust
10.2020 - 05.2022
- Perform A/B testing and analyze campaign performance metrics to optimize open rates, click-through rates, conversion rates, and overall campaign success
- Ensure compliance with email marketing regulations, including CAN-SPAM, GDPR, and other regional data protection laws, by implementing proper opt-in/opt-out processes and consent management
- Create and optimize responsive email templates using HTML and CSS to maintain brand consistency and improve email rendering across various devices
- Utilize SQL queries and segmentation techniques to create targeted audience lists for personalized marketing communications and customer journeys
- Maintained detailed documentation of processes, workflows, and best practices for knowledge sharing and future reference
Email Marketing Cloud Specialist
Equity One
02.2015 - 10.2020
- Develop responsive email templates
- Collaborate with internal IT teams to determine best path for implementation
- Translate business and marketing needs into well-designed email campaigns
- Front-end development building digital campaigns using HTML and CSS
Education
Bachelor of Science (B.S.) - Marketing
Colorado State University
05.2012
Associate of Science - Business
Arapahoe Community College
05.2010
Skills
- Marketing Automation
- Reporting and Analytics
- Proficient in HTML
- HTML/CSS for Email Template Creation
- Multi-Channel Campaign Management
- Project Management
- AMPscript
- Dataorama
- Sales Cloud Reports and Dashboards
- Change Sets
- Updating System Wide Data
Timeline
Salesforce & Marketing Cloud Administrator
Third Republic
01.2024 - Current
Salesforce Marketing Cloud Administrator
MCB
05.2022 - 01.2024
Salesforce Marketing Cloud Administrator
First International Bank & Trust
10.2020 - 05.2022
Email Marketing Cloud Specialist
Equity One
02.2015 - 10.2020
Bachelor of Science (B.S.) - Marketing
Colorado State University
Associate of Science - Business
Arapahoe Community College
Similar Profiles
Richard HenryRichard Henry
Certified Salesforce Recruitment Consultant at Third RepublicCertified Salesforce Recruitment Consultant at Third Republic
Kristina AzizyanKristina Azizyan
Chief Specialist of Department for Representation of State Interests before the European Court of Human Rights (ECtHR) at Office of the Representative of the Republic of Armenia on International Legal Matters (Office of the Prime Minister of the Republic of Armenia)Chief Specialist of Department for Representation of State Interests before the European Court of Human Rights (ECtHR) at Office of the Representative of the Republic of Armenia on International Legal Matters (Office of the Prime Minister of the Republic of Armenia)
Vikrant SinghVikrant Singh
Deputy General Manager: Partnership Alliances & Revenue at REPUBLIC NETWORK LIMITED - Republic MediaDeputy General Manager: Partnership Alliances & Revenue at REPUBLIC NETWORK LIMITED - Republic Media
Zachary HalliburtonZachary Halliburton
Yard Jockey at Klb & SonsYard Jockey at Klb & Sons
Kristin VibbertKristin Vibbert
Owner at Beautiful You CafeOwner at Beautiful You Cafe