Ashley Herndon
Murfreesboro,TN
Summary
Versatile Regional Manager experienced in a wide range of business needs, including strategic planning, promotional activities, and human resources. Accustomed to stepping into different roles every day to enable business operations to evolve and meet changing demands.
Collaborative leader with a dedication to partnering with coworkers to promote an engaged, empowering work culture.
Overview
17
17
years of professional experience
Work History
Regional Manager
Michelson Realty
01.2017 - Current
- Achieved Vice President title while still overseeing communities
- Oversee 2500 units with 65 employees
- Lead development of marketing strategies, social media direction, and report development (YARDI)
- Accelerated corporate responsibilities: research, roll-out, and implementation of new YARDI software and Customer Relation Management
- Assessed reports on occupancy, delinquency, budget variance, and make-readies generated by on-site staff.
- Reviewed financial forecasts, budget, and operational goals.
- Negotiated vendor contracts and presented for approval.
- Collaborate and execute acquisitions and distribution of properties
- Assist 3 primary owners and 3 asset managers on day-to-day tasks
- Maximized and led cultural development of company
- Assisted building morale and environment that resulted in tenured high-functioning teams
- Oversee 2 area managers, 1 district manager, and 2 regional managers, and 65 on-site employees.
- Directed property management program by determining requirements, planning for material equipment replacement, and implementing quality control oversight.
District Manager
Michelson Realty
01.2008 - 01.2017
- Directly oversees 1700 units
- Supervised 45 employees
- Assists in training 2 area managers over 1450 units and 30 additional employees
- Compile 9 budgets annually with Owner's and market overview reports.
- Met deadlines by proactively managing individual and team tasks and streamlining processes
- Generated financial and operational reports to assist management with business strategy
MRC Company Trainer
Michelson Realty
01.2007 - 01.2008
- Traveled to high-risk properties or areas to brainstorm and train staff on 16 properties, impacting 96 employees.
- Planned and executed monthly regional training meetings
- Assisted in development of current sales philosophy.
- Provided coaching and mentoring to employees
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions
Education
Skills
- Financial Management
- Operations Management
- Culture & Team Development
- Portfolio Optimization
- Business Planning
- Mergers & Acquisitions
- Socials/Google Business Advisor
- Sales & Marketing Strategies
- Contract Negotiation
- Technically Savvy
Technical Abilities
- YARDI
- CRM Flex
- RentCafe
- YieldStar
- Onesite
- Microsoft Outlook
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Design software: Canva, PicMonkey
- Social Media Schedulers i.e. Meta, Hootsuite
Timeline
Regional Manager - Michelson Realty
01.2017 - Current
District Manager - Michelson Realty
01.2008 - 01.2017
MRC Company Trainer - Michelson Realty
01.2007 - 01.2008
Middle Tennessee State University - ,
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