Ashley Hill
Jersey City,NJ
Summary
A talented, dynamic professional with strong expertise in social media strategy, event planning, retail operations, administrative duties, project management, visual merchandising, team building, and collaboration. Skilled at working with executives and teams to ensure all goals are met. Adept at communicating with colleagues at all levels.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Balenciaga
New York, NY
02.2024 - Current
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Managed the daily operations of all assigned social media accounts.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Collaborated with other departments to ensure brand consistency across all channels.
Northeast and Canada Retail Manager
Balenciaga
New York, NY
08.2022 - 02.2024
- Acts as a trusted partner to the Heads of Retail to deploy the retail strategy across the Northeast and Canada
- Support the store network by coordinating and executing recurrent activities (refurbishments, relocations, special projects, and events)
- Plan regional activities such as retail activations, events, monthly leadership meetings
- Analyze business KPI's and partner with store teams on development and action plans.
- Developed strategies for increasing sales and improving customer service.
- Maintained store staff by recruiting, orienting and training employees.
- Managed special store projects to improve store-wide processes and operations.
- Analyzed financial data to identify areas of improvement for profitability.
- Analyzed regional market trends to discover new opportunities for growth.
- Aligned procedures and protocols with changing business demands.
- Reviewed monthly reports from individual districts regarding sales figures and other metrics.
- Collaborated with marketing team to create promotional materials such as flyers, posters.
- Facilitated communication between various departments before, during, and after an event.
Visual Merchandising Project Manager
Burberry
New York, NY
02.2021 - 08.2022
- Partnering with the visual merchandising team on creating and implementing a visual merchandising strategy for US, Canada, Mexico, and Brazil market by ensuring the strategy is in line with the Burberry vision, brand, products, and target market
- Providing day to day support to the entire VM team globally with heavy Microsoft teams and outlook management
- Collaborate and communicate with partners within Burberry and external vendors on windows, pop up, pop ins, and any special projects.
- Managed multiple projects with competing deadlines simultaneously.
- Developed and maintained project plans, timelines, and budgets.
- Built and established strong partnerships with teams, vendors and contractors.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Led meetings with internal team members, consultants and contractors.
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
Executive Assistant to VP of Runway shows, Apparel & Home Showrooms
Ralph Lauren
New York, NY
05.2019 - 01.2021
- Provide day to day support to three Vice Presidents with heavy Microsoft Outlook calendar management
- Collaborate and communicate with project vendors with utilization in Excel, PowerPoint, Ariba, and SAP Concur
- Compile materials, edit, and produce content
- Facilitate creation of Board Diversity, Inclusion, and corporate presentations
- Coordinate all travel arrangements for team with careful oversight of internal travel department; ensure travel plans are aligned with others on the same trip to the extent possible.
Flight Attendant
Delta Airlines
Raleigh, NC
12.2015 - 05.2019
- Announced and demonstrated safety and emergency procedures, such as the use of oxygen masks, seat belts, and life jackets
- Verified that first aid kits and other emergency equipment, including fire extinguishers and oxygen bottles, operating effectively.
Education
Bachelor's in Applied Science - Fashion Merchandising and Management
BERKELEY COLLEGE
Skills
- Project Management
- Visual Merchandising
- Administrative Duties
- Project Timelines
- Market Research
- Collaboration
- Operations
- Content Development
- Analytics and Reporting
- Problem-Solving
- Content Strategy
- Social Media Management
- Verbal and Written Communication
- Attention to Detail
- Event Management
- Effective Organization
Timeline
Social Media Manager
Balenciaga
02.2024 - Current
Northeast and Canada Retail Manager
Balenciaga
08.2022 - 02.2024
Visual Merchandising Project Manager
Burberry
02.2021 - 08.2022
Executive Assistant to VP of Runway shows, Apparel & Home Showrooms
Ralph Lauren
05.2019 - 01.2021
Flight Attendant
Delta Airlines
12.2015 - 05.2019
Bachelor's in Applied Science - Fashion Merchandising and Management
BERKELEY COLLEGE