Ashley Hinds

• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and retailers, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training materials and fostering a collaborative work environment.

Successfully leads a team of 9+ highly motivated Sales & Education Executives covering 22 states inclusive of US and Canada (annual volume of 15+ million). Responsible for conceptualization, development, and successful execution of innovative education and event strategies to meet desired sell-through budget. Senior contributor of marketing and merchandising initiatives focused on improving cross-functional communication and productivity by setting up remote access to Go Spot Check Visual Merchandising Missions.

• Consistently exceeded retail sales goals through executive collaboration and planning; Utilizing elevated retail partnerships to align sales strategies to meet both sell-in and sell through objectives

• Raised brand awareness by launching over 50 high-grossing events, bringing in more than $500K in incremental sales revenue with an increase of 15% to LY

• Lead cost control measures to operate within the T&E and freelance parameters

• Set the bar for highest freelance productivity and ROI in 2019

• Recognized as the Regional Sales Manager of the year for proven field sales, leadership and teamwork in both 2019 and 2020

Substantiated rapid revenue growth through weekly and monthly field team training calls. Implemented and facilitated high level round robin trainings, clusters and Master Classes. Increased product awareness by leading Pro Beauty shows such as IMATS, Gen Beauty, and Beautycon as well as Kohl’s Beauty expo. Acted as key support for marketing and cutting-edge social media campaigns.

• Lead initial Kohl’s beauty launch, training over 500 doors at launch and become the #1 color brand in the first year

• Spearheaded all trainings both digitally in-store for all retail partners (online, in store and call center support)

• Increased brand awareness by hosting in-store workshops and master classes

• Crafted all education content and materials for in-store, online and digital platforms for district trainings, clusters and events

• Trainer of the year 2017

• Responsible for coaching and developing executive field team as well as new hire onboarding.

• Executed executive team bi-yearly training evaluations

• Improved information retention and aligned teams for successful product launches by providing written training materials and market visit survey tolls to create consistency across the field.