Ashley Hoak
Summary
Versatile journalist and communications specialist able to take on any issue and produce pieces to take advantage of current public opinion. Hardworking, reliable and entrepreneurial communications professional bringing a decade of experience.
Overview
11
11
years of professional experience
Work History
Reporter/Multi-Media Journalist
WCYB-TV (Sinclair Broadcast Group)
03.2023 - Current
- Interviews sources, contacts and leads to gather information for stories.
- Completes research and checks all facts to maintain high standard of journalistic integrity.
- Utilizes understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Reports and pens front-page breaking news stories and provides real-time updates online.
- Simplifies topics such as healthcare, energy, government and technology through clear, concise and compelling writing.
- Serves as a primary education reporter interviewing leadership and staff in Southwest Virginia and Northeast Tennessee
- Performs extensive research to back up stories.
- Edits videos before publication.
- Improves operations by working with team members.
Senior Reporter/Anchor/Producer/
KTVO-TV (Sinclair Broadcast Group)
11.2013 - 03.2022
- Built strong relationships with sources to gain access to exclusive information.
- Utilized social media to promote stories and build audience.
- Researched and produced daily news reports.
- Investigated important community issues and put together well-received reports.
- Covered budget, energy and economic issues relevant to the Northeast Missouri and Southeast Iowa regions to deliver important information to members of the general public.
- Reviewed, edited and headlined work of less experienced reporters.
Intern
WJET-TV (Nexstar Media Group)
01.2013 - 05.2013
- Drafted internship report to summarize position, responsibilities, learning outcomes and skills developed.
- Assisted newsroom staff by answering phone calls and responding to viewer emails.
- Completed assigned duties and consistently produced high volume of work to support daily news operation needs.
- Shot, wrote and edited stories for television broadcast and website.
- Actively pitched story ideas and newsworthy topics.
- Built contacts with community members in the greater Erie area.
Education
Bachelor of Arts - Communication Studies
Edinboro University of Pennsylvania
Edinboro, PA05.2013
Skills
- Media Operations Understanding
- Relationship Building
- Video Editing & Storytelling
- Digital Photography
- Social Media Management
- Interviewing Strength
- Public Opinion Expertise
- Investigation Ability
- Messaging and Speechwriting
- Collaboration
- Reliable & Trustworthy
- Critical Thinking
- Conflict Resolution
- Planning
- Microsoft Office
- Data Management
Timeline
Reporter/Multi-Media Journalist
WCYB-TV (Sinclair Broadcast Group)
03.2023 - Current
Senior Reporter/Anchor/Producer/
KTVO-TV (Sinclair Broadcast Group)
11.2013 - 03.2022
Intern
WJET-TV (Nexstar Media Group)
01.2013 - 05.2013
Bachelor of Arts - Communication Studies
Edinboro University of Pennsylvania
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