Proven Digital Marketing Specialist with over 6 years of experience driving measurable growth through data-driven campaigns. Increased organic website traffic by 35% through targeted SEO strategies and optimized content creation. Boosted social media engagement rates by 60% and expanded follower growth by 40% across platforms. Managed lead generation campaigns that resulted in a 25% increase in qualified leads and improved conversion rates by 18%. Expert in utilizing analytics tools such as Google Analytics, SEMrush, and Ahrefs to track KPIs, assess campaign performance, and inform strategic marketing decisions to maximize ROI.
Hi, I’m
Ashley Hodges
Summary
Overview
7
years of professional experience
1
Certification
Work History
Southern Oaks Middle SchoolPort Saint Lucie, FL
Curriculum Designer
01.2023 - Current
Job overview
- Design and develop interactive, virtual, and in-person educational content, including videos and storyboards, for 160 users, ensuring engaging and comprehensive learning experiences
- Achieve targeted outcomes with an 82% success rate in elevating bottom-quartile users to higher performance levels on standardized assessments
- Monitor user progress bi-weekly, utilizing data-driven insights to communicate results, leading to a 55% overall improvement and a 57% gain among bottom-quartile users
- Lead cross-functional collaboration with stakeholders, administrators, and facilitators to align educational objectives, resulting in 40% of users achieving at or above grade-level performance - 5% higher than the school average and just 3% below the district average for the same grade level
Indian River State CollegeVero Beach, FL
Adjunct Instructional Designer
01.2021 - Current
Job overview
- Streamline and deliver engaging content for English and History courses in the Upward Bound program, improving student retention rates by 20%
- Integrate modern educational technologies to create interactive learning environments, resulting in a 25% increase in student engagement and participation
- Design curriculum and lesson plans that improved assessment scores by 18% across multiple student cohorts
- Leverage data analysis tools such as Google Sheets and Power BI to track student performance, identifying trends that led to a 15% improvement in academic outcomes
- Create targeted email marketing campaigns to communicate program updates, resulting in a 30% increase in student participation in extracurricular learning opportunities
- Collaborate with program coordinators and faculty to improve course alignment, contributing to a 10% improvement in overall program satisfaction scores
Hodges Creative Solutions, LLC
Freelance Digital Marketing Specialist
01.2018 - Current
Job overview
- Develop and implement comprehensive SEO content strategies that increase organic search traffic by 35% and improve search engine rankings for multiple clients
- Conduct keyword research and optimized content to improve visibility, achieving top search engine rankings and expanding client market presence
- Plan and maintain content calendars informed by trend analysis and audience insights, driving 40% higher engagement rates and generating over 1,000 new leads
- Execute data-driven social media campaigns, achieving a 60% growth in audience engagement and significantly improving brand awareness
- Manage client relationships through strategic consultation, resulting in increased customer retention and repeat business
St Andrew's Episcopal AcademyFort Pierce, FL
Curriculum Developer, Facilitator, Educator
01.2021 - 01.2022
Job overview
- Collaborated with administrators and educators to align individual learning objectives, resulting in a 15% increase in student achievement rates and a 20% boost in parental engagement
- Revised and implemented instructional strategies that improved student assessment scores by 12% across key subject areas
- Integrated interactive content and digital tools into lesson plans, driving a 25% increase in student participation and engagement
- Created targeted communication materials to inform parents about student progress, improving parental involvement rates by 18%
- Monitored student progress using data tracking tools, refining curriculum content to address learning gaps and improve outcomes
Education
Grow With Google
Certification in Digital Marketing & E-Commerce
03-2025
University Overview
Johnson C Smith University
Bachelor of Arts from Criminology
University Overview
Skills
- SEO Optimization and Strategy
- Content Creation and Management
- Lead generation and conversion
- Optimization
- Social Media Management and Analytics
- Email Marketing Campaigns
- Brand Development
- Web Design and Development
- Client consultation and communication
- Data Analysis and Performance
- Reporting
- SEO Tools: SEMrush, Moz, Ahrefs, and Google Analytics
- Social media platforms: Hootsuite, Buffer, Sprout Social, Later
- Email marketing tools: MailChimp, Constant Contact, ConvertKit, and ActiveCampaign
- Design Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools: Asana, Trello, Mondaycom
Certification
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Meta Social Media Marketing Professional Certificate
- Coursera Digital Marketing & E-Commerce Specialization
Timeline
Curriculum Designer
Southern Oaks Middle School
01.2023 - Current
Adjunct Instructional Designer
Indian River State College
01.2021 - Current
Curriculum Developer, Facilitator, Educator
St Andrew's Episcopal Academy
01.2021 - 01.2022
Freelance Digital Marketing Specialist
Hodges Creative Solutions, LLC
01.2018 - Current
Grow With Google
Certification in Digital Marketing & E-Commerce
Johnson C Smith University
Bachelor of Arts from Criminology
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