Ashley Hoffman
Charlotte,NC
Summary
Enthusiastic, emotionally intelligent, positive MBA graduate with a proven track record of success on the hockey field and in the classroom. A full-time elite athlete for over 5 years, and collegiate athlete prior, who values team culture, contribution, and growth. Exhibits natural lead-by-example skills, thrives in creative and fast-paced environments, enjoys a challenge, and loves to learn. Previously graduated with a Masters Degree in Business Administration with a concentration in Marketing while traveling internationally to play field hockey for Team USA and professionally in The Netherlands, India and Argentina. Has experience in entrepreneurship in the wellness spaces since graduation.
Overview
1
1
Olympic Games (2024)
1
1
World Cup (2018)
1
1
National Championship (2018)
Work History
Founder of The Asana Athlete
Entrepreneurship
Den Haag
08.2020 - Current
- Designed and implemented diverse yoga curricula to enhance student engagement and progression.
- Led workshops and seminars, fostering community involvement and promoting holistic wellness practices.
- Evaluated student performance and progress, delivering personalized feedback to support individual growth.
- Collaborated with health professionals to integrate complementary wellness strategies into yoga programs.
- Developed marketing materials to promote classes, increasing attendance through targeted outreach efforts.
- Established a welcoming and inclusive environment for students of all skill levels, fostering community growth.
- Instructed students in breathing, meditation and yoga poses to improve strength and flexibility.
- Promoted mindfulness and stress reduction through the integration of meditation techniques in classes.
Professional Athlete
USA Women’s National Team
03.2017 - Current
- 20 + hours/week dedicated to training individually and as a team.
Sponsorship Committee Member
HDM
08.2021 - 08.2022
- Collaborated with cross-functional teams to develop strategic initiatives and enhance sponsor engagement and operational effectiveness.
Field Hockey Coach
Passing The Torch Clinics
09.2025 - Current
- Developed and implemented training programs to enhance player skills and team performance.
- Organized and executed practice sessions focused on skill enhancement, teamwork, and game readiness.
- Established clear communication channels among players, parents, and staff to ensure alignment on goals and expectations.
- Coordinated community outreach initiatives that involved volunteering at local schools or non-profit organizations promoting Field Hockey awareness.
Sales Representative & Sales Coordinator
Harrow Sports
07.2018 - 12.2021
- Responsible for staging products, creating promotions based on competition and creating social media content to drive business.
Co-founder and Content Creator
Become Uncommon Co. llc.
05.2020 - 05.2021
- Created a successful social media platform and Webpress website that provided at home field hockey drills, mindfulness mediations, and advice to young athletes over the Pandemic
- Other responsibilities included SEO optimization, KPI analysis and presentation, and market research.
- Analyzed customer feedback to refine service delivery and enhance client satisfaction.
Education
B.A - Sociology, Education
01.2018
Master’s Degree - Business Administration, Marketing concentration
01.2021
875-Hour IAYT Diploma - Yoga Therapy
03.2023 - Current
Comprehensive, internationally accredited program focused on the therapeutic application of yoga to support physical, mental, and emotional well-being. Coursework included in-depth study of anatomy and physiology, pathology, yoga philosophy, clinical applications, trauma-informed practices, and client-centered therapeutic planning. Completing extensive practicum hours working with individuals and groups to design and deliver tailored yoga interventions for diverse populations. Developed skills in assessment, goal-setting, and integration of yoga therapy within healthcare and wellness settings.
Somatic Educator - Somatics
01.2021
Specialized training program centered on body-based healing modalities for women. Curriculum emphasized nervous system regulation, trauma-informed approaches, embodiment practices, movement therapy, and the integration of mind-body awareness to support resilience and personal transformation. Completed extensive practice hours facilitating individual and group sessions, developing skills in creating safe, supportive environments and applying somatic techniques to promote holistic well-being.
HeartMath Certified Practioner - Wellness
Training focused on evidence-based techniques to reduce stress and anxiety, improve emotional regulation, and build resilience. Gained expertise in HeartMath® tools, biofeedback technology, and heart-rate variability (HRV) practices to support clients in achieving greater coherence, balance, and self-management. Applied skills in both individual and group settings to promote overall well-being and sustainable stress management.
Skills
Strong work ethic
Teamwork and cooperation
Competitive
Customer relationship management
Professionalism
Health and wellness expert
Phone
+1 843-227-8295
Awards
- Athlete Ally Ambassador – advocates for equality of LGBTQ+ athletes
- Garber Award- Atlantic Coast Conference Female Athlete of the Year, 2018-2019.
- Honda Cup Award- Awarded to the country’s top athlete in their respective sport, with consideration of school and community outreach.
- Patterson Medal- Carolina Athletics top honor for career achievement 2018-19
- UNC Leader of Distinction- recognizes athletes for extraordinary leadership, graduated from leadership academy 2015-2019
- USA Team Captain 2020, 2022-2024
- UNC Team Captain 2017 and 2018
- 2018 National Champion and tournament MVP
- 1st team All-American- 2017 and 2018
Hobbies and Interests
- All Sports
- Reading and writing
- Traveling
- Outdoor activities - hiking, water sports, fourwheeling
- Yoga
Certification
- Certified HeartMath Practitioner Training
- Certified Yoga Teacher
- Certified Somatic Educator
Timeline
Field Hockey Coach - Passing The Torch Clinics
09.2025 - Current
Yoga Therapy Institute - 875-Hour IAYT Diploma, Yoga Therapy
03.2023 - Current
Sponsorship Committee Member - HDM
08.2021 - 08.2022
Founder of The Asana Athlete - Entrepreneurship
08.2020 - Current
Co-founder and Content Creator - Become Uncommon Co. llc.
05.2020 - 05.2021
Sales Representative & Sales Coordinator - Harrow Sports
07.2018 - 12.2021
Professional Athlete - USA Women’s National Team
03.2017 - Current
University of North Carolina at Chapel Hill - B.A, Sociology, Education
Keller Graduate School of Management - Master’s Degree, Business Administration, Marketing concentration
HearthMath Institute - HeartMath Certified Practioner, Wellness
Somatic Institute For Women - Somatic Educator , Somatics
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