Summary
Overview
Work History
Education
Skills
Timeline
VOLUNTEER/COMMUNITY SERVICE
Board Experience
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Ashley Iott

Ashley Iott

Ottawa Lake,US

Summary

Senior Director with over a decade of experience in higher education, specializing in adult degree completion student success and strategic enrollment initiatives. Demonstrates exceptional skills in mentorship, strategic thinking, and community building, effectively boosting team performance and student retention. Passionate about fostering collaborative environments that drive innovation and achieve institutional goals.

Overview

12
12
years of professional experience

Work History

Senior Director of Online and Graduate Enrollment

Siena Heights University
01.2024 - Current
  • Continue all Strategic Projects Work
  • Identify training needs and create support plans to help the team reach enrollment goals in partnership with EAB research findings.
  • Supervised the SHU Global team, providing training and performance evaluations to cultivate a high-performing environment. Provided mentorship and performance evaluations to the SHU Global team, cultivating a high-performing environment dedicated to success.
  • Developed comprehensive training plans, addressing identified needs and significantly boosting team productivity.
  • Oversaw recruitment activities, enhancing enrollment by implementing data-driven strategies and ensuring alignment with budget goals.
  • Monitor, update, and implement policies and procedures for the SHU Global Enrollment Team.
  • Facilitate regular meetings with the SHU Global team, strengthening communication and building a cohesive community focused on enrollment success.
  • Host on-campus SHU Global retreats and encourage attendance with enrollment-related conferences.
  • Provide oversight of the data management system for enrollment activities.
  • Recommend data-driven strategies for recruitment and communication.
  • Collected and analyzed enrollment data, providing actionable insights that informed strategic decision-making and optimized recruitment initiatives.
  • Prepare enrollment reports and presentations to inform decision-making.
  • Provide recommendations for creating lead generation strategies.
  • Strategically seek new partnerships and build relationships with external stakeholders.
  • Provide oversight and make recommendations for the enrollment budget.
  • Ensure individual recruitment plans meet the overall recruiting and budget goals.
  • Foster partnerships with external stakeholders, strengthening community ties and expanding recruitment outreach.
  • Committee Work: Staff Advisory, Student Conduct Board, Academic Review Board, and Curriculum

Senior Director of Strategic Projects

Siena Heights University
07.2023 - 01.2024
  • Worked directly with EVP.
  • Led strategic initiatives to enhance academic programs and student engagement at Siena Heights University in partnership with EAB research.
  • Managed all consultants on new university strategic plan.
  • Project manager for new persistence and student success initiatives.
  • Helped secure new certification company and partnership with Core Education.
  • Oversaw all curriculum approval for B2B and B2C sales.
  • Analyzed B2B and B2C partnership data to identify opportunities, streamlining collaborations and fostering substantial improvements in outreach efforts.
  • Coordinated cross-functional teams to implement persistence initiatives, strengthening communication channels and yielding noticeable results in student retention.
  • Implemented a new curriculum approval process, optimizing workflow efficiency and ensuring timely responses to market demands.
  • Fostered a collaborative environment among consultants and stakeholders, enhancing engagement and driving successful project outcomes.
  • Spearheaded strategic initiatives to enhance student retention, achieving marked gains in enrollment sustainability and overall academic success.
  • Coordinated efforts among diverse teams to optimize the curriculum approval process, ensuring timely alignment with market needs and enhancing stakeholder engagement.

Director of Student Success and Advising Support Liaison

Siena Heights University
08.2021 - 07.2023
  • Develops and coordinates a comprehensive student success initiative that serves remote adult degree completion students.
  • Offers assistance and guidance to students in search of support services.
  • Works closely with at-risk students to identify intervention plans and promote success.
  • Assists with student accessibility matters.
  • Educates students, faculty, and staff about available student success resources.
  • Facilitates regular training sessions, webinars, and professional development programs.
  • Communicates regularly with faculty, administrators, and enrollment and advising specialists.
  • Provides advising support in transcript evaluation, degree planning, and audit evaluation.
  • Lead liaison for assigned consortium activities representing the University.
  • Lead oversight and responsibility for annual ranking survey submissions.
  • Oversees the coordination and supervision of tutoring for undergraduate off-campus and graduate students.
  • Developed an online writing support center, streamlining access to tutoring services and enhancing student academic performance.
  • Develops and coordinates a university orientation resource and student handbook.
  • Researches, develops, and manages a potential orientation resource for online students.
  • Develops and oversees processes with the Dropout Detective Platform and CRM.
  • Manages drop/withdrawal process.
  • Reviews student data to identify trends and evaluate factors such as retention and persistence.
  • Provides monthly, annual, and ad hoc reports regarding student success.
  • Coordinates and leads a cross-departmental sub-team in the implementation of a new student success platform.
  • Plans and analyzes the research and implementation of new technology tools and trends.
  • Serves as a guest student advisor for specific student cases.
  • Maintains liaison relationships with internal departments to maximize student success efforts.
  • Lead or serve on university committees, including the university’s student success center team.

Associate Director for Student Success

Siena Heights University
11.2018 - 08.2021
  • Developed and implemented a comprehensive student success initiative, improving retention rates and fostering academic achievement among remote learners.
  • Project lead with EAB to bring EAB Navigate to the university.
  • Managed online resources, facilitating access to academic support for students.
  • Coordinated with faculty and administrators to create tailored intervention plans, resulting in enhanced support for at-risk students and measurable progress in their academic performance.
  • Analyzed student data to identify trends, providing actionable insights that informed strategic decisions and strengthened retention efforts.
  • Spearheaded the development of an online writing support center, significantly increasing accessibility to academic resources and improving student engagement.
  • Implemented targeted outreach strategies, achieving noticeable gains in student participation in academic support services.
  • Fostered partnerships with academic departments, enhancing resource alignment and ensuring cohesive support for diverse student needs.
  • Evaluated program effectiveness through qualitative metrics, leading to informed adjustments that strengthened student engagement.
  • Developed a mentorship program, connecting students with alumni, which enriched learning experiences and bolstered community ties.

Student Success Coordinator & Enrollment/Recruitment Specialist

Siena Heights University
02.2015 - 11.2018
  • Executes a student success strategy to assist students, faculty, and staff in an accelerated learning environment.
  • Manages all eTutoring consortiums and resources.
  • Monitors and advises “at-risk” student population.
  • Implemented and developed strategic plan for student retention and at-risk program – Dropout Detective.
  • Oversees and evaluates all student success programs and initiatives.
  • Developed and implemented new orientations for the Graduate and Professional Studies online and distance learning programs.
  • Works with Student Engagement office to engage non-traditional student initiatives and programs.
  • Educates students, faculty, and staff on available resources via webinars and open forums.
  • Develops and maintains liaison relationships between departments.
  • Creates and conducts training sessions related to student success.
  • Ensures students meet educational goals by following degree requirements.
  • Recruits and retains graduate and undergraduate students to exceed growth goals.
  • Conducts transcript evaluation for potential new transfer students.
  • Registers or assists 180+ students with registration and orientation.
  • Serves on various search committees, University Conduct Board, Siena Serves, and Siena Spectacular committees.
  • Organizes events on campus such as graduation reception, advisors meetings, and special campus visits.
  • Addresses students’ questions and advocates for students regarding classes, financial aid, tuition, application, and admissions.
  • Markets programs through community activities such as volunteer work, networking, and education fairs.

Holistic Health Practitioner / VP of Operations

Beyond Basics Health Coaching, LLC
07.2013 - 07.2015
  • Target-based nutrition planning and health counseling for 70+ clients.
  • Assisted with all Change and Project management for company.
  • Solely responsible for scheduling, client billing, management, and counseling.
  • Provided face-to-face or online employee support and education.
  • Involved in motivational interviewing and engagement strategies.
  • Recruitment for all eligible participants.
  • Developed and implemented all educational public speaking engagements/presentations.
  • Assisted with development and implementation of Nationwide Video-Based Nutrition Program project.
  • Taught multiple Elementary Education Nutrition Classes for classes of 20+ students.

Education

Masters of Arts - Organizational Leadership

Siena Heights University
Adrian, MI
01.2016

Bachelor of Science - Health Sciences

Arizona State University
Phoenix, AZ
01.2012

Skills

  • Counseling
  • Collaborative leadership
  • Culture transformation
  • Conflict Management
  • Mentorship
  • Strategic Thinking
  • Lead Generation and Marketing
  • Community Building
  • Public Speaking
  • Retention Improvement
  • Team Performance Boost
  • Risk Management

Timeline

Senior Director of Online and Graduate Enrollment

Siena Heights University
01.2024 - Current

Senior Director of Strategic Projects

Siena Heights University
07.2023 - 01.2024

Director of Student Success and Advising Support Liaison

Siena Heights University
08.2021 - 07.2023

Associate Director for Student Success

Siena Heights University
11.2018 - 08.2021

Student Success Coordinator & Enrollment/Recruitment Specialist

Siena Heights University
02.2015 - 11.2018

Holistic Health Practitioner / VP of Operations

Beyond Basics Health Coaching, LLC
07.2013 - 07.2015

Bachelor of Science - Health Sciences

Arizona State University

Masters of Arts - Organizational Leadership

Siena Heights University

VOLUNTEER/COMMUNITY SERVICE

  • Mercy Memorial Hospital, 2008-08, 2009-08, Assisted the dietitian and diabetes educator.
  • 4-H Club, 2000-11, 2009-08, Participated in livestock auctions and judging competitions.
  • American Red Cross – Monroe Chapter, 2008-04, 2010-04, Served as a student board member.
  • Bluestreak Buddy, 2005-09, 2008-06, Coached underprivileged elementary school children.
  • H.O.T. / D.A.R.E Role Model, 2006-11, 2008-11, Taught programs on tobacco hazards and drug abuse resistance.
  • March of Dimes, 2015-06, 2019-06, Served on the executive committee.
  • Soroptimist, 2015-06, 2019-06, Served as Secretary on the board.
  • Toledo EPIC, 2015-04, 2019-06, Member of the Leadership Committee.

Board Experience

I am currently the Chair of the Staff Advisory Council at Siena Heights University. I was voted in to represent all staff and collaborate with the Faculty Association on all university matters. I have over 10 years of various Board experience including the American Red Cross, Soroptimist, and EPIC (Young Adult Board of Chamber of Commerce). 

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