Ashley Wilhelmsen
Skip Hop
Levittown,NY
12
years of professional experience
Product Development Associate managing timelines, costing, PO releases, and sample approvals across on-the-go accessories, soft toys, and small hard toys. Partners with New York teams and overseas factories on 15+ negotiations per month to negotiate material costs, code invoices in SAP, and keep product pages moving through NPN. Supports lab dips, color chips, and fabric quality checks through sample rounds.
Work History
Product Development Associate
2 Years 3 Months- Managed timeline updates and PO releases through NPN.
- Coordinate cross-functional development work with New York teams and overseas partners across toy categories.
- Negotiated material costing with factories to support product development and supplier communication.
- Reviewed lab dips, color chips, and fabric quality on sample rounds to keep approvals moving.
Product Development Assistant
1 Year 8 Months- Supported cookware, electric, and non-electric product development across Dash, Rise by Dash, and Zakarian by Dash lines.
- Collaborated with design, sourcing, and operations teams to move concepts from development through customer launch.
- Maintained sample and project tracking in Excel, Keynote, SharePoint, and Trello to keep records current.
- Communicated with the China team on QA issues, testing, quotes, and timeline updates throughout development.
- Reviewed product details and updated records in support of sourcing, costing, and launch preparation work.
Senior Operations/Sourcing Specialist
9 Months- Coordinated fabric sourcing for Kingsize and Ellos product lines, supporting product lifecycle management from development through repeat orders.
- Maintained reports and trackers to organize fit, color, fabric, and photo sample workflows across active brand programs.
- Supported cross-functional coordination with overseas factories and internal teams to move sourcing updates and sample changes forward.
Product Development Assistant
1 Year 4 Months- Coordinated data collection with domestic and overseas suppliers to keep warehouse deliveries on schedule.
- Communicated with European and APAC supply chain teams to resolve logistics issues and support on-time delivery.
- Managed Korean market sink and faucet launch, coordinating supplier certifications for market readiness.
- Reviewed partner website content for new product releases to confirm accuracy, completeness, and brand consistency.
Inside Sales Team Lead
1 Year 11 Months- Processed EDI, direct import, and manual orders for off-price retailers, independent stores, and department stores.
- Managed replenishment orders, credits, debits, and returns to maintain store inventory and reduce order exceptions.
- Supported product lifecycle management and sample coordination across sales and operations workflows.
Product Development Assistant
1 Year 9 Months- Negotiated pricing with overseas factories to support cost targets and maintain productive supplier relationships.
- Established SKUs in SAP and published product data across websites and Amazon channels.
- Pulled reports from Sales Portal, Qlikview, Demandware, and Magento to support management updates.
Social Media Marketing Manager
7 Months- Increased brand social presence by 90% across Facebook and Twitter channels.
- Tracked Twitter and Facebook ad performance to guide ongoing marketing adjustments.
- Coordinated weekly meetings with management to refine social media marketing strategies and priorities.
- Supported Coterie trade shows by setting up displays, breaking down booths, and placing collection orders.
Education
Bachelor of Business Administration - Marketing
GPA: 3.7
Associate in Applied Science - Apparel Design
GPA: 3.5
Timeline
Product Development Associate
Skip Hop
01.2024 - 04.2026Read More
Product Development Assistant
Storebound
05.2022 - 01.2024Read More
Senior Operations/Sourcing Specialist
Fullbeauty Brands
08.2021 - 05.2022Read More
Product Development Assistant
Kraus USA
05.2020 - 09.2021Read More
Inside Sales Team Lead
Allure Eyewear
06.2018 - 05.2020Read More
Product Development Assistant
Lifetime Brands
09.2016 - 06.2018Read More
Social Media Marketing Manager
Michael Simon Designs (company shut down)
06.2014 - 01.2015Read More
Nassau Community College
Associate in Applied Science from Apparel Design
Read More
LIM College
Bachelor of Business Administration from Marketing
Read More