Ashley K. Thomas
Hamburg,NY
Summary
Experienced marketing professional with a solid background in implementing strategic marketing campaigns that enhance brand awareness and boost sales. Strong skills in strategic planning, digital marketing, and brand management. Excels in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
SENIOR MANAGER, DEMAND GENERATION
RxBenefits
01.2023 - 08.2024
- Developed strategic marketing plans that drove growth, accelerated pipeline opportunities, and launched new products.
- Evaluated marketing campaigns using analytics tools to generate detailed progress reports for senior management review.
- Led cross-functional teams to achieve project milestones, promoting collaboration and efficiency.
MANAGER, ACCOUNT BASED MARKETING
RxBenefits
01.2021 - 01.2023
- Designed effective strategies to enhance RxBenefits' national account partner portfolio.
- Executed multi-channel account-based campaigns to amplify visibility of offered services, resources, and products.
- Developed strategies to promote products and services based on account-specific national partner needs and priorities.
CUSTOMER MARKETING MANAGER
RxBenefits
07.2019 - 01.2021
- Identified improvement areas in customer experience through monitoring of customer feedback surveys.
- Achieved successful cross-selling and upselling outcomes while effectively handling multiple projects within designated timelines.
- Evaluated the effectiveness and relevance of promotional materials by conducting A/B tests on email campaigns, resulting in enhanced engagement rates.
- Led the organization of a webinar program as a key component of the comprehensive marketing strategy.
DIRECTOR, MARKETING PROGRAMS
Influence Health
01.2018 - 07.2019
- Drove demand for products and services by implementing effective full-funnel marketing strategies including webinars, trade shows, and email campaigns.
- Managed resources and optimized efficiencies in the production of award-winning videos and integrated campaigns.
PRODUCT DEMAND MANAGER
Influence Health
08.2015 - 01.2018
- Worked closely with cross-functional teams to define the strategic placement of products in a highly competitive market. Developed buyer journey maps and personas to shape effective marketing strategies.
- Collaborated with cross-functional corporate marketing team to develop strategic marketing programs, driving product demand.
- Managed a successful webinar program that converted customer success stories into impactful case studies and testimonials.
BUSINESS DEVELOPMENT MANAGER, SOUTHEAST
Vulcan Industries (sub EBSCO Industries)
08.2013 - 08.2015
- Managed corporate relations, strategies, and sales initiatives for custom merchandising display solutions.
- Proactively sought out new business prospects, established professional connections, and skillfully closed lucrative contracts.
- Participated in industry events to cultivate relationships with potential clients.
MARKETING ACCOUNT MANAGER, B2B
EBSCO Industries
03.2009 - 08.2013
- Oversaw marketing tactics for 20 client partnerships while facilitating communication among clients and internal web marketing, creative services, and web development teams.
- Executed targeted marketing strategies involving email campaigns, website redesigns, video production, and advertising for fiscal year.
CORPORATE MARKETING MANAGER
AIG Shopping Center Properties
02.2007 - 03.2009
- Created and implemented comprehensive marketing campaigns to boost brand awareness and foster customer interaction.
- Assessed new market prospects and avenues for brand expansion.
- Managed promotional strategies through organizing trade shows and events.
MANAGER, PUBLIC RELATIONS & MEDIA
McWane Science Center
01.2005 - 02.2007
- Developed and executed public relations plans to enhance the company's reputation and offerings.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
Education
Bachelor of Arts - Public Relations
Auburn University
Auburn, AL05-2005
Skills
- Cross-Functional Collaboration
- Integrated Campaigns
- Account-Based Marketing
- Customer Marketing & Nurturing
- Virtual & In-Person Event Management
- Video & Content Production
Certification
- AAF Birmingham: American Advertising Awards Silver ADDY for Sales & Marketing Collateral, 2022
- Terminus Academy Certification for Account-Based Strategy, 2022
- ON24 Webinar Certification for Engagement & Interactivity Series, 2020
- ON24 Webinerd Award for Content Regenerator, 2019
- AVA Digital Award Honorable Mention for Client Testimonial, 2019
- HITMC Award for Best Content Marketing Program, 2018
- MarCom Gold Award for Client Testimonial, 2018
- Pragmatic Marketing Certification Level III (Foundations, Market, Launch), 2017
Timeline
SENIOR MANAGER, DEMAND GENERATION
RxBenefits
01.2023 - 08.2024
MANAGER, ACCOUNT BASED MARKETING
RxBenefits
01.2021 - 01.2023
CUSTOMER MARKETING MANAGER
RxBenefits
07.2019 - 01.2021
DIRECTOR, MARKETING PROGRAMS
Influence Health
01.2018 - 07.2019
PRODUCT DEMAND MANAGER
Influence Health
08.2015 - 01.2018
BUSINESS DEVELOPMENT MANAGER, SOUTHEAST
Vulcan Industries (sub EBSCO Industries)
08.2013 - 08.2015
MARKETING ACCOUNT MANAGER, B2B
EBSCO Industries
03.2009 - 08.2013
CORPORATE MARKETING MANAGER
AIG Shopping Center Properties
02.2007 - 03.2009
MANAGER, PUBLIC RELATIONS & MEDIA
McWane Science Center
01.2005 - 02.2007
Bachelor of Arts - Public Relations
Auburn University
- AAF Birmingham: American Advertising Awards Silver ADDY for Sales & Marketing Collateral, 2022
- Terminus Academy Certification for Account-Based Strategy, 2022
- ON24 Webinar Certification for Engagement & Interactivity Series, 2020
- ON24 Webinerd Award for Content Regenerator, 2019
- AVA Digital Award Honorable Mention for Client Testimonial, 2019
- HITMC Award for Best Content Marketing Program, 2018
- MarCom Gold Award for Client Testimonial, 2018
- Pragmatic Marketing Certification Level III (Foundations, Market, Launch), 2017
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