Ashley Kirkpatrick
Killeen,US
Summary
Experienced Business Development Coordinator and Air Force Veteran known for creating and implementing successful sales and marketing strategies. Routinely performed market research, developed metric tracking reports, and organized and promoted successful marketing campaigns. Recognized for cultivating high-touch client relationships and excelling in dynamic marketing environments. With expertise in project management, social media marketing campaigns, financial management, and client presentations, consistently aimed to deliver measurable outcomes. Proficient in Google, Microsoft Office Suite, and CRM software, while specializing in crafting success plans aligned with business goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Freelance
Content Creator
01.2023 - Current
- Boosted brand engagement by creating compelling social media posts and campaigns for over 30 different brands.
- Consulted with sales, media, and marketing representatives to gather information on products or services and discussed style and length of advertising copy.
- Measured the effectiveness of marketing, advertising, and communications programs and strategies.
- Created layouts and advertising copy, edited scripts, audio and video tapes, and other promotional material in adherence to specifications.
- Composed images of products using video or still cameras, lighting equipment, props, or photo or video editing software.
- Developed advertising campaigns for a diverse range of clients, collaborating with advertising agency's creative director and art director to determine the optimal way to present advertising information.
Business Development Coordinator
ADVOC8
07.2023 - 01.2024
- Collaborated directly with the Director of Marketing to lead comprehensive email campaigns, conducted in-depth analysis using Google Analytics, executed impactful social media campaigns, crafted compelling copy for the business website, and diligently reported on key metrics. Successfully achieved a notable milestone by boosting LinkedIn organic reactions by 1560% within just three months through strategic rebranding efforts tailored to the target audience.
- Calculated revenue, sales, and expenses, using financial accounting software to report directly to the Chief Executive Officer.
- Planned and developed proposals, agendas, budgets, and services according to client requirements, or cost analysis.
- Served as the subject matter expert for the CRM system, providing expertise in system functionalities, troubleshooting, and optimization. Streamlined processes and enhanced user proficiency, contributing to the overall efficiency of the organization's customer relationship management.
Documentation Specialist
CSC
05.2022 - 05.2023
- Managed and oversaw 165 portfolios monthly.
- Collaborated with other staff to assist in the development and implementation of goals, objectives, policies, or priorities.
- Processed claims within municipalities, maintained files and logs of claims, and coordinated claim response and handling with municipal claims administrators.
- Prepared meeting agendas and packets of related information.
- Responded to requests for information from the public, other municipalities, state officials, or state and federal legislative offices.
- Streamlined documentation processes for increased efficiency in project completion and reduced errors.
Financial Management Technician
United States Air Force
08.2019 - 10.2021
- Maintained accurate and up-to-date financial records for pay and travel transactions, ensuring 100% compliance with regulatory requirements.
- Implemented cost-saving initiatives, resulting in a 5% reduction in unnecessary expenses and contributing to improved financial sustainability.
- Developed and executed strategic budget execution plans, ensuring optimal utilization of financial resources and alignment with organizational goals.
- Prepared documents needed to implement plans selected by Airmen.
- Made presentations on financial services to command, enhancing organizational knowledge and awareness.
Education
Bachelor of Science - Business Management
American Military University
Remote05.2021
Financial Management -
Community College of The Air Force
Biloxi, MS12.2020
BMT Certificate -
Basic Military Training
San Antonio, TX10.2020
Skills
- Project Management
- Business Insights
- CRM Software
- B2B Marketing
- Collaborative Problem Solving
- Sales Presentations
- Microsoft Applications
- Google Applications
- Deck Preparation
- Marketing Plan Development
- Metrics Tracking
- Financial Management
Certification
- Project Management Skills for Leaders - LinkedIn
- CSC
Accomplishments
1. Orchestrated a strategic rebranding effort as a Business Development Coordinator, resulting in a remarkable 1560% increase in LinkedIn organic reactions within a mere three-month period. This initiative not only elevated brand visibility but also enhanced audience engagement, significantly expanding the company's digital footprint and market influence.
2. Spearheaded the development and execution of comprehensive email campaigns as part of a remote workforce, driving significant revenue growth and client acquisition for ADVOC8. By meticulously analyzing campaign performance metrics and leveraging Google Analytics insights, achieved unprecedented success in optimizing email outreach strategies, leading to a substantial increase in conversion rates and customer retention.
3. Streamlined documentation processes as a Documentation Specialist, overseeing the management of 165 portfolios monthly. Through meticulous attention to detail and proactive coordination with team members, successfully reduced errors and enhanced project efficiency, ultimately contributing to improved organizational productivity and client satisfaction levels at CSC.
Affiliations
National Society of Leadership and Success
Project Overwatch
Timeline
Business Development Coordinator
ADVOC8
07.2023 - 01.2024
Freelance
Content Creator
01.2023 - Current
Documentation Specialist
CSC
05.2022 - 05.2023
Financial Management Technician
United States Air Force
08.2019 - 10.2021
Bachelor of Science - Business Management
American Military University
Financial Management -
Community College of The Air Force
BMT Certificate -
Basic Military Training