Ashley Koenig
Castle Rock,CO
Summary
Dynamic marketing professional with a proven track record in branding and strategic planning. Successful in rebranding, crafting comprehensive marketing plans, and conducting thorough market analyses. Consistently delivers exceptional customer experiences, business growth, and meaningful impact. Seeking an opportunity in Marketing.
Overview
4
4
years of professional experience
Work History
Marketing & Social Media Coordinator
Budget Blinds of Castle Rock
Castle Rock, CO
06.2024 - Current
- Developed and executed comprehensive marketing strategies that increased brand awareness.
- Analyzed market trends and competitor activities to identify new opportunities and optimize marketing efforts.
- Managed marketing budgets and ensured efficient allocation of resources to maximize ROI.
- Managed and grew social media accounts across multiple platforms (e.g., Facebook, Instagram, TikTok).
- Created engaging content, including graphics, videos, and blog posts, that boosted audience engagement.
- Monitored social media trends and analytics, providing regular performance reports to guide future content strategy.
USC Moore School of Business: Center for Marketing
Coca-Cola Company
Columbia, SC
01.2024 - 05.2024
- Devised a comprehensive marketing plan for the rebranding of a new Coca-Cola product, encompassing product recommendations, communications strategy, a pricing plan, a 3-year pro-forma P&L, and a detailed implementation plan to ensure successful execution
- Performed an in-depth analysis of industry, market, competition, and consumers, to develop a go-to-market strategy
- Developed a creative brief that succinctly outlined the brand's positioning and unique selling points, forming the groundwork for the branding, communications, and messaging strategy.
Marketing Coordinator
Alexandra Madison Weddings
05.2023 - 09.2023
- Managed the company's Pinterest account, monitored analytics, and developed new content, resulting in significant YoY platform growth
- Effectively coordinated 12+ hour wedding days, ensuring all vendors and staff were present and operations ran smoothly and on schedule
- Contributed to the planning of several smaller-scale events, liaising with vendors, securing venues, and assisting in event setup and breakdown, while providing excellent service to guests.
Hostess/Server
Great Divide Brewery & Roadhouse
06.2020 - 01.2022
- Managed the seating and organization of a fast-paced restaurant, ensuring customer satisfaction
- Led a team of 10 hostesses, providing training to new employees to foster an efficient and effective team
- Collaborated with the Back of House staff to expedite to-go orders, enhancing guest experience through quick service.
Education
Bachelor of Science, Marketing -
Moore School of Business, University of South Carolina
05.2024
Skills
- Strategic Communication
- Stakeholder Relations
- Partnerships
- Teamwork & Collaboration
- Philanthropy
- Branding
- Creative Briefs
- Marketing Planning
- Pricing
- Business Administration
- Microsoft Office Suite
- Prezi
- TikTok
- Canva
- CPSP Certified
Membershipexperience
- Relay for Life, Spirit committee member, Responsible for designing pins, t-shirts, banners, etc., to raise funds and spread awareness.
- Zeta Tau Alpha Sorority, Joined multiple committees and attended philanthropic events to help spread awareness and raise funds for Breast Cancer.
Timeline
Marketing & Social Media Coordinator
Budget Blinds of Castle Rock
06.2024 - Current
USC Moore School of Business: Center for Marketing
Coca-Cola Company
01.2024 - 05.2024
Marketing Coordinator
Alexandra Madison Weddings
05.2023 - 09.2023
Hostess/Server
Great Divide Brewery & Roadhouse
06.2020 - 01.2022
Bachelor of Science, Marketing -
Moore School of Business, University of South Carolina