Ashley K. Ramirez
Fountain Valley,CA
Summary
Skilled marketing specialist able to operate well in fast-paced, demanding environments. Experienced at meeting tough deadlines and challenging objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Experian Partner Solutions
Costa Mesa, CA
11.2022 - Current
- Analyze and report monthly on website performance for worldwide partners which tracked email campaigns, website parameters, and website feature clicks.
- Conduct list uploads into the Eloqua platform to ensure data quality and system process integrity.
- Work with the Demand Generation team to improve campaigns through A/B testing, segmentation, and personalization.
- Update HTML emails, landing pages and forms through proper coding and implementation of best practices.
- Engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently.
- Created research reports shared with top bank/investment corporations titled "Minority Segments Deep Dive".
- Tagged websites for click tracking purposes using Pendo Analytics and updated CSS and JS to achieve accurate results.
Assistant, Affiliate Marketing
TMZ / FOX
Playa Vista, CA
03.2022 - 10.2022
- Use advanced Excel functions & calculations to develop reports for CEO & 1,000+ stations.
- Handled data entry with high levels of speed & accuracy.
- Distributed advertising materials, program listings, promotion feeds, & promo requests for stations.
- Daily email blast to 1,000+ stations using Mailchimp, Aventri, and/or Outlook for promos, sweepstakes, and campaigns.
- Handle other FOX shows & assist with pre-launch promos.
- Communicated with stations under high levels of stress when a legal, story, or technical update needs to be done before airing live.
Marketing Assistant
LBS Financial Credit Union
Westminster, CA
06.2018 - 03.2022
- Ran weekly social media data reports for insights (Instagram, Facebook, Yelp, etc.)
- Coordinated local community events for Members & Employees to attend (LBUSD, LB Marathon, beach
- Finalized reports monthly & annually for the Senior Management Team that contained private information.
- Increased Instagram engagement by 10% within 3 months of a marketing campaign.
- Drafted and presented reports to illustrate survey research finding on customer satisfaction at the call center, lending team, and branches.
Community Service Officer
University Police Department
Long Beach, CA
08.2015 - 02.2019
- Performed traffic control and crowd control to protect campus safety.
- Advanced use of Excel, Microsoft, and Access to input total stats at the end of watch.
- Patrolled assigned areas to investigate disturbances.
- Assisted with requesting personal information and gathering evidence for legal procedures.
- Managed and maintained personnel documentation ranging from background checks, new hire forms, profiles, and monthly payroll.
- Organized training exercises with other agency partners and university departments.
- Maintained/updated SOP & Policy handbooks for program.
- Lead decisions on staff disciplinary actions and policy violations.
Education
Bachelor of Science - Business Marketing
California State University Long Beach
Skills
- Strong organizational skills
- Task-oriented
- Multitasker
- Collaborative
- Expert in Microsoft Word, PowerPoint, Excel, Outlook
- Auditing reports
- Exceptional verbal/written communication
- Salesforce, CRM systems
- Data tracking and trend analysis
- Moderate HTML Coding
- Social media management
- Google Analytics & Pendo
- Eloqua & Word Press
- Asana, Wrike, and Slack
- Call Center Experience
Certification
- Certificate for Data Security & Privacy- 2020
- Typing Certificate WPM 56- 2020
- Certification for Grammar and Essential Mechanics- 2019
- Professional Selling Certificate- 2019
Languages
Fluent in speaking, reading, and writing Spanish
Timeline
Marketing Specialist
Experian Partner Solutions
11.2022 - Current
Assistant, Affiliate Marketing
TMZ / FOX
03.2022 - 10.2022
Marketing Assistant
LBS Financial Credit Union
06.2018 - 03.2022
Community Service Officer
University Police Department
08.2015 - 02.2019
Bachelor of Science - Business Marketing
California State University Long Beach
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