Summary
Overview
Work History
Education
Skills
Additional Information
Publications
Groups
Personal Information
Timeline
Generic

Ashley Kruempel

Minneapolis,USA

Summary

Digital brand architect, technology translator, and social media strategist simplifying the digital landscape for experiential marketing.

She has worked with an array of clients from healthcare, lifestyle influencers and e-commerce entrepreneurs, worked for nonprofits, entertainment artists, corporate executives, hospitality managers and professional athletes.

Overview

22
22
years of professional experience

Work History

Event Security Guard

GardaWorld Security Services US
Minneapolis, US
06.2023 - Current
  • Concert and sporting events, floor management for concerts, field access admission for Vikings Polaris tunnel

Digital Media Architect / Keynote Speaker / Brand Development Consultant

SoPac, Inc. - SOCIAL iMPACT BRANDING
Minneapolis, US
03.2016 - Current
  • Leveraging the underpriced reach of social engagement to empower professionals to build a personal brand behind their business and jumpstart the word-of-mouth train organically through storytelling.
  • Developed and lead in-house training workshops for various social media platforms around brand integration and customer experience.
  • Utilize my personal network to introduce and create strategic partnerships and event sponsorship.
  • Social Media Architect for both personal and business professional profile; management and content curation in Facebook pages, LinkedIn pages and profiles, brand development and training for Snapchat.
  • Advertising campaigns on Facebook reaching 74,000 targeted consumers for less than $6.
  • Snapchat filters reaching 1 million+ for $250.
  • Negotiated 30k sponsorship deal for Gary Vaynerchuk and Sportswriters with TAO night club and Minneapolis' Lumber Exchange building for Entrepreneur Magazine's Super Bowl 52 official elite athlete entrepreneurs party.
  • Created the 1st Ever Snapchat Movie, building relationships and collaborating with industry leading influencers across 30 countries, with followings of up to 200,000+. The #Globalization is a real-time, live and personalized view into the backyard of peoples lives, from across the world, just like you.

Corporate Training Coordinator/Event Management/ Lead Server

Outback Steakhouse
Coon Rapids, US
01.2005 - 01.2012
  • More than 7 years' successful experience in customer relation management with recognized strengths in leadership and mentoring, sales procedures and systems use.
  • Established genuine hospitality while greeting and establishing long lasting rapport with several guests to increase likelihood of repeat guests.
  • Built relationships with customers that prospered in the community.
  • Promoted the business through participation in and sponsorship of community events, Golf tournaments & charity walks, Chamber of Commerce.
  • Organized special events in and out of the restaurant, promotions and corporate luncheons.
  • Carefully interviewed, selected, trained and supervised staff.
  • Coordinated ongoing technical training and personal development classes for staff members.
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Created fun team building activities to engage staff in up-selling to meet revenue targets.
  • Recognized and formally acknowledged outstanding staff performance to boost company morale and productivity.
  • Addressed diner complaints with kitchen staff and served replacement menu items promptly.

Executive Assistant/Office Manager

Farmers Insurance Group
Coon Rapids, US
06.2006 - 12.2007
  • Solid computer skills and ability to rapidly adapt to new systems and software.
  • Multi-tasking multiple fast-track operations management and client relations situations.
  • Scheduling meetings, documenting notes, and setting reminders as part of the sales cycle.
  • Educated and certification of completion for home, life, and auto insurance sales and management.

Promotional Marketing/Event Staff

Arizona Models
Tempe, US
01.2003 - 01.2005
  • Various product promotion and placement campaigns requiring on demand interpersonal communication, public speaking and public relations.
  • Expanded sales team from 50 to 100 representatives.
  • Product promotion at grocery stores.
  • Liquor Brand sampling and visually stimulating consumer attention.

Marketing and Sponsorship Intern

VaynerMedia
Minneapolis, US
02.2018
  • Local consultant for Super Bowl 52 sponsorship placement for national publication celebrity event.
  • Coordinated last-minute sponsorship position to local real estate building for official after party of Entrepreneur magazine's Super Bowl 52 party hosted by Gary Vaynerchuk highlighting top athlete entrepreneurs.

Education

BS - Business Management, Marketing, Interpersonal Communication

University of Phoenix
Saint Louis Park, MN
01.2014

Skills

  • Content Management Systems
  • Social Media Marketing
  • Technical Support
  • Advertising
  • Presentation Skills
  • Content Creation
  • Public Speaking
  • Customer Relationship Management
  • Relationship Management
  • UX / UI
  • Video Production
  • Team Building

Additional Information

Assisted in coordination and implementation of J.A.G. (Jobs for America's Graduates)

One of two chosen attendees to a National Student Leadership Conference in Washington, D.C.

Publications

  • #Globalsnapswap - Snapchat Movie, https://youtu.be/VmfzR4DJ-Kk
  • A Day Second to None p=http://www.startribune.com/back-to-school/325702281

Groups

  • Young Professionals of Minneapolis, Present
  • Women In Digital, October 2017 to Present
  • Mima - Minnesota Interactive Marketing Association, April 2017 to Present
  • National Women's Economic Forum, October 2016 to Present
  • Millennials of Minneapolis, November 2015 to Present

Personal Information

  • Willing To Relocate: Anywhere
  • Authorized To Work: US for any employer

Timeline

Event Security Guard

GardaWorld Security Services US
06.2023 - Current

Marketing and Sponsorship Intern

VaynerMedia
02.2018

Digital Media Architect / Keynote Speaker / Brand Development Consultant

SoPac, Inc. - SOCIAL iMPACT BRANDING
03.2016 - Current

Executive Assistant/Office Manager

Farmers Insurance Group
06.2006 - 12.2007

Corporate Training Coordinator/Event Management/ Lead Server

Outback Steakhouse
01.2005 - 01.2012

Promotional Marketing/Event Staff

Arizona Models
01.2003 - 01.2005

BS - Business Management, Marketing, Interpersonal Communication

University of Phoenix

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Ashley Kruempel