Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Ashley Kuntz

Overland Park,KS

Summary

Dynamic and results-oriented professional with a proven track record in event planning and marketing management. Possessing a keen eye for detail and a strategic mindset, adept at conceptualizing, planning, and executing diverse events while maximizing brand exposure and driving engagement. Skilled in leveraging market insights and trends to develop innovative strategies that enhance brand visibility and achieve business objectives. Committed to delivering excellence, striving to exceed expectations, and deliver memorable experiences that leave a lasting impression.

Overview

4
4
years of professional experience

Work History

Experiential Marketing Manager

TEAM - Bacardí
09.2023 - Current
  • Increased brand awareness by developing and executing innovative experiential marketing campaigns.
  • Enhanced customer engagement through the creation of immersive brand experiences at events and activations.
  • Managed cross-functional teams to successfully execute experiential marketing initiatives, resulting in increased ROI.
  • Established strong relationships with event partners and vendors, ensuring seamless execution of marketing activations.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased brand presence.
  • Monitored social media trends and emerging platforms, adopting new branding strategies.
  • Developed unique branding concepts for clients, leading to improved recognition and market growth.
  • Created compelling visual assets for print, digital, and social media channels that effectively communicated brand messaging.
  • Managed a diverse portfolio of accounts, ensuring individualized customer service and support.
  • Developed strong relationships with clients, resulting in repeat business and excellent referrals.
  • Efficiently used delegated budget to ensure optimal resource allocation and cost-effectiveness to achieve strategic objectives.

National Chain Account Representative

Southern Glazer's Wine And Spirits
01.2023 - 09.2023
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Communicated product quality and market comparisons by creating sales presentations.

Mixologist and Events Assistant

Pressed. (Closed Doors January 2023)
11.2022 - 01.2023
  • Anticipated event requirements and handled numerous concerns in advance for smooth day-of execution.
  • Coordinated pre- and post-event planning with Events Manager.
  • Optimized guest satisfaction with food and beverages by quickly addressing requests and complaints.
  • Delighted clients with exceptional events, consistently exceeding expectations with design and execution.
  • Developed integrated event strategies and conducted on-site events management and follow-up after events.
  • Set up event facilities and equipment, cleaned areas and organized supplies.
  • Organized facilities preparation, refreshments and entertainment for gatherings with as many as 125 guests.
  • Prepared classic, modern and unique cocktails for each customer.
  • Created attractive bar displays by strategically arranging bottles and glasses.

Mixologist

The Broadway Hotel- A Double Tree By Hilton/Roof
07.2020 - 12.2022
  • Adhered to state laws regarding alcoholic beverage services and customer regulations.
  • Set up glassware, liquor, cash drawers, and other necessary supplies for daily operations and special events.
  • Increased bar revenue through development and marketing of featured cocktails.
  • Consulted with managers to organize special events and promotions.
  • Designed special drink and cocktail offerings on monthly basis as part of seasonal offerings.
  • Developed new signature cocktails to support bar marketing brand and increase profits.
  • Recruited and trained new bartenders and barbacks for various services and special events.

Education

Bachelor of Science - Hospitality Management

University of Missouri - Columbia
Columbia, MO
05.2022

High School Diploma -

Lindbergh High School
Saint Louis, MO
05.2017

Skills

  • Event Coordination
  • Brand Promotion
  • Social Media Marketing
  • Experiential Marketing
  • Collaborative Marketing
  • Consumer Experience
  • Social Perceptiveness
  • Market Research
  • Client Relationship Building
  • Sales expertise
  • Business growth and Retention
  • Creative Conceptualization

References

Steve Ewing

Southern Glazer's Area Manager 

Current Contact- (573) 289-0962

Steve.ewing@sgws.com


Danielle Ramirez

TEAM IHUB Program Manager - Bacardí 

Current Contact- (310) 970-4152

dramirez@weareteam.com


Alyssa Willis 

TEAM IHUB Program Manager - Bacardí 

Current Contact- (215) 932-5149

awillis@weareteam.com





Timeline

Experiential Marketing Manager

TEAM - Bacardí
09.2023 - Current

National Chain Account Representative

Southern Glazer's Wine And Spirits
01.2023 - 09.2023

Mixologist and Events Assistant

Pressed. (Closed Doors January 2023)
11.2022 - 01.2023

Mixologist

The Broadway Hotel- A Double Tree By Hilton/Roof
07.2020 - 12.2022

Bachelor of Science - Hospitality Management

University of Missouri - Columbia

High School Diploma -

Lindbergh High School

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