Summary
Overview
Work History
Education
Skills
Websites
Awards
Community Service
Timeline
Generic

Ashley Lawson Wells

Simpsonville,SC

Summary

Energetic and hardworking sales management professional offering proven leadership, planning, and problem-solving abilities. Experienced with more than twelve years in a fast-paced environment and a track record of achieving exceptional results in driving sales and problem solving.

Overview

15
15
years of professional experience

Work History

Director of Franchise Development

ARCpoint Franchise Group
Greenville, SC
03.2020 - Current
  • Monitored employee performance to maintain accountability and identify areas for improvement
  • Worked closely with all sales personnel to assist with moving candidates throughout the Discovery Process
  • Engaged customers to quickly identify needs, negotiate contracts and close sales
  • Conducted monthly coaching sessions with the sales team on various aspects of franchising
  • Researched market trends to increase lead flow
  • Scheduled and directed all Discovery Day events
  • Coordinated the resale process to minimize the time a business is on the market
  • Managed the renewal process with tenured franchisees through negotiation.

Resale and Onboarding Consultant

9Round Franchising
09.2016 - 03.2020
  • Processed franchise agreements including: onboarding new franchisees into all computer systems
  • Coach franchisees throughout build out process and marketing
  • Coordinated services and budgets with digital marketing companies and franchisees
  • Conducted market research for all new locations in the US and Canada
  • Develop and implement product-marketing strategies, including advertising campaigns and sales promotions
  • Plan and direct activities such as sales promotions, coordinating with other department heads as required
  • Reviewed financial statements, sales and activity reports, and other performance date to measure productivity and goal achievement and determine areas needing cost reduction and program improvement.

General Manager

Anytime Fitness
Spartanburg/ Greer/ Greenville, SC
02.2009 - 09.2017
  • Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize investments, or increase efficiency.
  • Review reports submitted by staff members to recommend approval or to suggest changes.
  • Developed new business relationships at health fairs, seminars and community outreach programs.
  • Researched new fitness technology to maintain latest trends.
  • Coached and taught employees sales techniques including overcoming objections.
  • Reviewed and evaluated weekly sales data, managed communication between customers and company, and attended various tradeshows and other events.
  • Analyze operations to evaluate performance of a company or its staff in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change.

Education

FranGuard -

International Franchise Association
02.2023

Sales Management Simplified -

CGI
11.2020

Bachelor's of Arts - Communications -

University of South Carolina
05.2005

Skills

  • Time Management
  • Coordination
  • Critical Thinking
  • Social Perceptiveness
  • Education and Training
  • Communications and Media

Awards

  • Manager of the Year 2022- CGI Recruitment Operating Systems
  • Manager of the Year 2021- CGI - Recruitment Operating Systems
  • Coordinator of the Year 2020-CGI- Recruitment operating Systems

Community Service

Head of PTA Board -Mauldin Christian Academy

Timeline

Director of Franchise Development

ARCpoint Franchise Group
03.2020 - Current

Resale and Onboarding Consultant

9Round Franchising
09.2016 - 03.2020

General Manager

Anytime Fitness
02.2009 - 09.2017

FranGuard -

International Franchise Association

Sales Management Simplified -

CGI

Bachelor's of Arts - Communications -

University of South Carolina

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Ashley Lawson Wells