Summary
Overview
Work History
Skills
Work Availability
Timeline
Hi, I’m

Ashley Liberda

Marketing Manager
Roseville,CA
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Ashley Liberda

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Enthusiastic Marketing Manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills.

Innovative Marketing leader with 7 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

9
years of professional experience
17

Sales Experience

6

Leadership Experience

Work History

Smokin, Barrel Winery
Lincoln, CA

Marketing Manager
01.2023 - Current

Job overview

  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Used data analytics to track lead generation campaigns and improve quality.

Catalyst Mortgage
Roseville, CA

Marketing Manager
12.2017 - 01.2023

Job overview

  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Created videos and managed YouTube channel to strengthen company reputation.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Maintained complete database of files, contacts and project materials.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
  • Increased consumer leads through development of targeted advertisements and dealer direct response program.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Submitted professional proposals and project scopes in response to Requests for Proposals.
  • Developed consumer-tailored print marketing materials for targeted distribution.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.

First Tech Federal Credit Union
Roseville, CA

Mortgage Loan Originator
06.2014 - 12.2017

Job overview

  • Collaborated with sales agents, financial planners and accountants to attract clients and enhance beneficial partnerships.
  • Implemented sales strategies that established relationships with realtors and CPAs.
  • Updated borrowers through each step of loan application, approval and closing processes while remaining attentive to customer needs.
  • Interviewed applicants to assess loan requirements before suggesting offers.
  • Prepared documents for customers, submitting and overseeing through each step of closing process.
  • Collected information from banks, institutions and employers to assess applicant eligibility.

Skills

  • Strategic Planning and Alignment
  • Salesforce CRM Software
  • Campaign Performance Tracking
  • Cross-Departmental Alignment
  • Marketing Program Management
  • Product Development Budgeting
  • Market Trend Analysis
  • Microsoft SharePoint
  • Marketing Strategy Development
  • Budget Forecasting
  • Trade Show Coordination
  • Website Creation
  • Online Presence Monitoring
  • Social Media Content Creation
  • Developing Targeted Leads
  • Multi-Channel Campaigns
  • Administering Social Media Accounts
  • Direct Email Campaigns
  • Social Media Strategy
  • Campaign Management
  • Broadcast Media
  • Recording Segments
  • Brand Development
  • Project Management
  • Customer Relationship Management
  • Market Analysis
  • Vendor Relations
  • Tradeshow Representation
  • Brand-Building Strategies
  • Customer Rapport-Building
  • Reputation Management
  • Staff Management
Availability
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Timeline

Marketing Manager

Smokin, Barrel Winery
01.2023 - Current

Marketing Manager

Catalyst Mortgage
12.2017 - 01.2023

Mortgage Loan Originator

First Tech Federal Credit Union
06.2014 - 12.2017

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Ashley LiberdaMarketing Manager