Ashley Licari
Greenville,NC
Summary
Eastern North Carolina native with 10+ years of experience in administrative operations, grant management, and community engagement, and founder of Sustainable East Trading Co. Proven leader in managing multimillion-dollar federal grants, coordinating cross-sector teams, and launching community-centered initiatives. Known for problem-solving, effective communication, and a deep commitment to my local community.
Overview
17
17
years of professional experience
Work History
Project Manager | Multi-Institutional Federal Grant
East Carolina University
11.2024 - Current
- Organization and coordination with community partners and multiple universities, including interviews, mentoring and advising graduate students, and collaborating with other lead administrators.
- Budget management and presentation for a multimillion-dollar grant, including developing a spreadsheet to present expense tracking in a more usable format for the leadership team of 4 at the lead university.
- Oversee project timelines and deliverables to ensure compliance with grant requirements.
- Facilitate communication and collaboration among numerous stakeholders from three universities and multiple community organizations across two states to achieve project objectives.
- Travel and event planning for 25 project participants within North Carolina and Puerto Rico.
- Development of onboarding materials, including student development plans, policy documents, contracts, budget planning, and explanation files for new student cohorts.
- Website development, maintenance, and social media marketing strategy planning for developing associated content for public distribution.
- Trained in the use of multiple project and budget management platforms, including the use of Gantt Charts and prioritization matrix.
Executive Assistant Operations
Physicians East, P.A.
05.2023 - 11.2024
- Compiled comprehensive financial and operational reports for executive leadership, facilitating informed decision-making and strategic planning.
- Designed and produced educational print materials tailored for patients and medical professionals, enhancing communication and understanding of healthcare services.
- Managed and updated the organization's website and multiple social media platforms, strengthening online presence and audience engagement.
- Maintained records and documented executive meetings, for seamless communication.
- Led cross-functional projects aimed at enhancing patient experiences and reducing operational costs.
- Coordinated travel arrangements for multiple team members.
- Scheduled and organized meetings and calendars for diverse teams, improving coordination and reducing scheduling conflicts.
- Oversaw project management initiatives, delegated team assignments, and ensured timely completion of projects, resulting in increased team productivity.
Administrative Assistant
Greenville First PHC
07.2014 - 12.2023
- Managed bookkeeping and payroll operations, ensuring accurate financial records and timely salary disbursements.
- Handled sensitive interactions with community members, maintaining confidentiality and fostering trust within the organization.
- Provided financial oversight for outreach programs, supporting budget planning and ensuring efficient allocation of resources.
- Created and curated content for social media platforms and the organization's website, enhancing community engagement and online presence.
- Organized administrative tasks, including preparing agendas and meeting materials, to support effective communication among board and staff leadership.
- Coordinated community communications through both printed and digital publications, ensuring consistent messaging and outreach.
- Arranged travel itineraries for executive staff, optimizing schedules and managing logistics to support organizational objectives.
- Planned and executed community events, overseeing all aspects from conception to setup, to foster community involvement and support.
Founder
Sustainable East Trading Co.
09.2013 - 10.2021
- Directed all company operations from 2013–2021, overseeing strategic planning, contract negotiations, manufacturing, and distribution.
- Orchestrated multi-platform marketing campaigns and community exposure events to build brand awareness and drive customer engagement.
- Negotiated and managed contracts with retail partners and affiliates, securing favorable terms and expanding market reach.
- Led product research and development initiatives, guiding ideation through prototyping to launch.
- Analyzed cost of goods and cultivated wholesale partnerships to optimize pricing strategies and distribution channels.
- Managed end-to-end manufacturing processes, licensing agreements, customer service, sales operations, and bookkeeping to ensure seamless, compliant growth.
Retail Store Manager
Atlantic Wireless Communication
08.2008 - 07.2014
- Directed & Mentored sales teams to set and exceed ambitious goals, fostering a culture of continuous improvement and accountability.
- Supported store launches and staff onboarding during periods of expansion, while ensuring existing locations continued to meet or surpass performance targets.
- Coached sales consultants in professional skills and product expertise, elevating team confidence and customer service standards.
- Revitalized one of the lowest-producing stores into the company’s second-highest performer within 18 months through targeted training and motivational initiatives.
- Partnered directly with the CEO and executive leadership to craft and execute strategic growth plans, aligning frontline operations with long-term company objectives.
- Pioneer in the Management-In-Training program, becoming its first graduate to advance into a full management role.
- Consistently Achieved top-tier sales results across multiple locations as a consultant, setting benchmarks for peer performance.
Skills
- Executive Support Calendar & Meeting Management
- Travel Coordination
- Record Keeping
- Payroll & Bookkeeping
- Contract & Partner Management
- Project Tracking & Cost Analysis
- Event Planning & Execution
- Organization Development
- Goal Setting & Performance Monitoring
- Social Media Strategy
Administrative & Organizational
Project & Event Management
Marketing & Digital Tools
- Content Development
- Website Management & Web Design
- Multi-platform Marketing
- Retail & Wholesale Sales
- Customer Service Excellence
- Product/Service Launches
- Business Development Strategies
- Team Collaboration & Independent Work
- Leadership & Coaching
- Time Management
Sales & Business Development
Leadership & Interpersonal
Languages
English
Native or Bilingual
Education
High School Diploma -
South Central High School
Winterville, NC06-2008
Timeline
Project Manager | Multi-Institutional Federal Grant
East Carolina University
11.2024 - Current
Executive Assistant Operations
Physicians East, P.A.
05.2023 - 11.2024
Administrative Assistant
Greenville First PHC
07.2014 - 12.2023
Founder
Sustainable East Trading Co.
09.2013 - 10.2021
Retail Store Manager
Atlantic Wireless Communication
08.2008 - 07.2014
High School Diploma -
South Central High School
SOFTWARE KNOWLEDGE
University Software
Banner Finance
ECU Bic
Emburse/Chrome River
ECU PORT
PeopleAdmin
ETracs
Website & Marketing
Square Space
WordPress
Refresh
Wix
Social media (ie: FB, Instagram, LinkedIn)
Yext
Microsoft Proficiency
Teams
Word, Excel, PowerPoint
Outlook
SharePoint
Planner
Bookkeeping and Accounting
Quickbooks
Realm
Wave
Other
Photoshop
Adobe Express
Adobe Premier Pro
Canva
Acrobat
AI in project management certified
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