Summary
Overview
Work History
Skills
Languages
Education
Certification
Timeline
SOFTWARE KNOWLEDGE
17
Ashley Licari

Ashley Licari

Greenville,NC

Summary

Eastern North Carolina native with 10+ years of experience in administrative operations, grant management, and community engagement, and founder of Sustainable East Trading Co. Proven leader in managing multimillion-dollar federal grants, coordinating cross-sector teams, and launching community-centered initiatives. Known for problem-solving, effective communication, and a deep commitment to my local community.

Overview

17
17
years of professional experience

Work History

Project Manager | Multi-Institutional Federal Grant

East Carolina University
11.2024 - Current
  • Organization and coordination with community partners and multiple universities, including interviews, mentoring and advising graduate students, and collaborating with other lead administrators.
  • Budget management and presentation for a multimillion-dollar grant, including developing a spreadsheet to present expense tracking in a more usable format for the leadership team of 4 at the lead university.
  • Oversee project timelines and deliverables to ensure compliance with grant requirements.
  • Facilitate communication and collaboration among numerous stakeholders from three universities and multiple community organizations across two states to achieve project objectives.
  • Travel and event planning for 25 project participants within North Carolina and Puerto Rico.
  • Development of onboarding materials, including student development plans, policy documents, contracts, budget planning, and explanation files for new student cohorts.
  • Website development, maintenance, and social media marketing strategy planning for developing associated content for public distribution.
  • Trained in the use of multiple project and budget management platforms, including the use of Gantt Charts and prioritization matrix.

Executive Assistant Operations

Physicians East, P.A.
05.2023 - 11.2024
  • Compiled comprehensive financial and operational reports for executive leadership, facilitating informed decision-making and strategic planning.
  • Designed and produced educational print materials tailored for patients and medical professionals, enhancing communication and understanding of healthcare services.
  • Managed and updated the organization's website and multiple social media platforms, strengthening online presence and audience engagement.
  • Maintained records and documented executive meetings, for seamless communication.
  • Led cross-functional projects aimed at enhancing patient experiences and reducing operational costs.
  • Coordinated travel arrangements for multiple team members.
  • Scheduled and organized meetings and calendars for diverse teams, improving coordination and reducing scheduling conflicts.
  • Oversaw project management initiatives, delegated team assignments, and ensured timely completion of projects, resulting in increased team productivity.

Administrative Assistant

Greenville First PHC
07.2014 - 12.2023
  • Managed bookkeeping and payroll operations, ensuring accurate financial records and timely salary disbursements.
  • Handled sensitive interactions with community members, maintaining confidentiality and fostering trust within the organization.
  • Provided financial oversight for outreach programs, supporting budget planning and ensuring efficient allocation of resources.
  • Created and curated content for social media platforms and the organization's website, enhancing community engagement and online presence.
  • Organized administrative tasks, including preparing agendas and meeting materials, to support effective communication among board and staff leadership.
  • Coordinated community communications through both printed and digital publications, ensuring consistent messaging and outreach.
  • Arranged travel itineraries for executive staff, optimizing schedules and managing logistics to support organizational objectives.
  • Planned and executed community events, overseeing all aspects from conception to setup, to foster community involvement and support.

Founder

Sustainable East Trading Co.
09.2013 - 10.2021
  • Directed all company operations from 2013–2021, overseeing strategic planning, contract negotiations, manufacturing, and distribution.
  • Orchestrated multi-platform marketing campaigns and community exposure events to build brand awareness and drive customer engagement.
  • Negotiated and managed contracts with retail partners and affiliates, securing favorable terms and expanding market reach.
  • Led product research and development initiatives, guiding ideation through prototyping to launch.
  • Analyzed cost of goods and cultivated wholesale partnerships to optimize pricing strategies and distribution channels.
  • Managed end-to-end manufacturing processes, licensing agreements, customer service, sales operations, and bookkeeping to ensure seamless, compliant growth.

Retail Store Manager

Atlantic Wireless Communication
08.2008 - 07.2014
  • Directed & Mentored sales teams to set and exceed ambitious goals, fostering a culture of continuous improvement and accountability.
  • Supported store launches and staff onboarding during periods of expansion, while ensuring existing locations continued to meet or surpass performance targets.
  • Coached sales consultants in professional skills and product expertise, elevating team confidence and customer service standards.
  • Revitalized one of the lowest-producing stores into the company’s second-highest performer within 18 months through targeted training and motivational initiatives.
  • Partnered directly with the CEO and executive leadership to craft and execute strategic growth plans, aligning frontline operations with long-term company objectives.
  • Pioneer in the Management-In-Training program, becoming its first graduate to advance into a full management role.
  • Consistently Achieved top-tier sales results across multiple locations as a consultant, setting benchmarks for peer performance.

Skills

    Administrative & Organizational

  • Executive Support Calendar & Meeting Management
  • Travel Coordination
  • Record Keeping
  • Payroll & Bookkeeping
  • Contract & Partner Management

    • Project & Event Management

  • Project Tracking & Cost Analysis
  • Event Planning & Execution
  • Organization Development
  • Goal Setting & Performance Monitoring

    • Marketing & Digital Tools

  • Social Media Strategy
  • Content Development
  • Website Management & Web Design
  • Multi-platform Marketing

    • Sales & Business Development

  • Retail & Wholesale Sales
  • Customer Service Excellence
  • Product/Service Launches
  • Business Development Strategies

    • Leadership & Interpersonal

  • Team Collaboration & Independent Work
  • Leadership & Coaching
  • Time Management

Languages

English
Native or Bilingual

Education

High School Diploma -

South Central High School
Winterville, NC
06-2008

Certification

  • Leadership studies in the ECU PREP program
  • AI In Project Management - LinkedIn Learning
  • Advanced Microsoft Suite - LinkedIn Learning
  • Project Management Tips - LinkedIn Learning

Timeline

Project Manager | Multi-Institutional Federal Grant

East Carolina University
11.2024 - Current

Executive Assistant Operations

Physicians East, P.A.
05.2023 - 11.2024

Administrative Assistant

Greenville First PHC
07.2014 - 12.2023

Founder

Sustainable East Trading Co.
09.2013 - 10.2021

Retail Store Manager

Atlantic Wireless Communication
08.2008 - 07.2014

High School Diploma -

South Central High School

SOFTWARE KNOWLEDGE

University Software

Banner Finance

ECU Bic

Emburse/Chrome River

ECU PORT

PeopleAdmin

ETracs

Website & Marketing

Square Space

WordPress

Refresh

Wix

Social media (ie: FB, Instagram, LinkedIn)

Yext

Microsoft Proficiency

Teams

Word, Excel, PowerPoint

Outlook

SharePoint

Planner

Bookkeeping and Accounting

Quickbooks

Realm

Wave

Other

Photoshop

Adobe Express

Adobe Premier Pro

Canva

Acrobat

AI in project management certified

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