Ashley Lombard

• Enhanced the company’s reputation in dental markets
• Strengthened relationships with vendors, agencies, and IT partners
• Acquired new customers by optimizing strategies and promotions
• Supported business development and market outreach efforts to drive growth

• Drive sales growth through prospecting, presenting solutions, and managing accounts
• Build relationships with local managers and specialists
• Train and mentor Territory Reps in strategic execution
• Maintain strong relationships with key customers to influence decisions
• Network and negotiate with industry professionals, vendors, and customers
• Negotiate, prepare, and finalize annual contracts with clients

• Identified and pursued business opportunities to generate revenue and improve profits

• Developed and optimized strategies based on targets, market data, and budget

• Led business transformations to deliver benefits and align resources

• Built and managed a new membership product for dentists, overseeing sales, support, and account management
• Managed $3M in recurring revenue and generated $1M annually in new revenue, consistently leading in member growth
• Established relationships with key decision-makers to drive growth and retention
• Collaborated with sales teams on pricing strategies, achieving over 100 customers in the first year
• Negotiated and closed long-term agreements with clients
• Led a price increase strategy, adding $1M in annual recurring revenue
• Doubled membership within two years and achieved 90% member retention in the first renewal year through customer journey protocols
• Utilized consultative selling to become a trusted advisor and applied leadership skills to maintain team efficiency