Summary
Overview
Work History
Education
Skills
Timeline
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Ashley Marinelli

Boone,NC

Summary

Very creative and self-directed marketing coordinator with over 8 years of success in graphic design, event planning, and marketing. Deadline-driven person focused on overseeing projects from concept through final delivery. Successfully created brand messages, strategies and key graphic productions for web, print and email. Experience in driving key marketing relationships, creating successful campaigns and collaborating with associates to meet marketing objectives.

Overview

7
7
years of professional experience

Work History

Marketing Coordinator/Graphic Designer

Nufabrx
06.2020 - 02.2023
  • Boosted brand awareness with target customer demographics with social, print and email campaigns that increased reach by 87%.
  • Planned trade shows and vendor fairs for clients and partners to attend, at these shows we signed an average of 3 new retailers.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Created digital image files for use in digital and traditional printing methods.
  • Employed design fundamentals when selecting typography, composition, layout and color in design work for product packaging that is in 10,000+ stores across the country and company branding.

Event Coordinator

Twenty-Six Arces Brewery
08.2018 - 07.2020
  • Identified client's requirements and expectations and then create proposal for entire event for approval
  • Work with vendors and exhibitors during event planning process to ensure everything is in order and on time
  • Performed all event set-up, tear down and follow-up processes
  • Maintain event budgets with frequent check-ins with client
  • Book venues, entertainers, photographers, schedule speakers, create any design elements, and place all orders
  • Conduct final inspections on event day to ensure everything adheres to client's standards
  • Assess event's overall success, submit findings, run social media analytics, send breakdown of the budget and ask for client feedback
  • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
  • Used Hootsuite and Sprout Social to track consumer engagement and draw conclusions about user data for social media platforms
  • Provided digital marketing solutions for the brewery

Marketing Coordinator

Venus Concept
12.2016 - 08.2019
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Consulted with product development teams to enhance products based on customer data.
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Production assistant and coordinator on multiple photo and video shoots.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations, client meetings and trade shows for both device and product lines.
  • Coordinated resources to craft marketing plans for various projects including product launches and events.
  • Revitalized web content and social media profiles with new and interesting content.
  • Composed daily posts for social media and helped build presence for NeoGraft and Venus Concept on Twitter, Facebook and Instagram increasing growth of all platforms by 100%.
  • Planned events, including trade shows and vendor fairs, for clients and partners to attend.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Developed new product collateral such as display, marketing and packaging materials to support product branding strategies using the Adobe Suite.

Graphic Designer

Tattoo Projects LLC
12.2015 - 11.2016
  • Conceptualized and developed social media graphics products for Sheetz, Hostess Snacks and Ronald McDonald House Charities projects using the Adobe Creative Suite
  • Used the Adobe Creative Suite to create images and layouts for over 100 projects
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs
  • Developed collateral such as display, marketing and packaging materials to support product branding strategies
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones
  • Completed final touches for projects such as images sizes and font selection
  • Put together videos for social media, advertising and informational purposes
  • Developed print materials such as brochures, banners and signs
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads
  • Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes
  • Coordinated, created and scheduled content, designs and periodic updates to company website on Wordpress

Education

Bachelor of Arts - Graphic Design

Tusculum College
Greeneville, TN
05.2012

Skills

  • Digital Marketing
  • Events Logistics Management
  • Vendor and Contract Negotiations
  • Budgeting
  • Reporting and Documentation
  • Branding
  • Adobe Creative Suite
  • Project Management
  • Market Research
  • Trade shows
  • Content Management
  • SEO
  • Social Media Marketing
  • Salsify
  • Production Assistant

Timeline

Marketing Coordinator/Graphic Designer

Nufabrx
06.2020 - 02.2023

Event Coordinator

Twenty-Six Arces Brewery
08.2018 - 07.2020

Marketing Coordinator

Venus Concept
12.2016 - 08.2019

Graphic Designer

Tattoo Projects LLC
12.2015 - 11.2016

Bachelor of Arts - Graphic Design

Tusculum College

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Ashley Marinelli