Ashley Massey
Summary
Bringing experience in the Consumer Packaged Goods (CPG) industry, with a proven track record in coffee, retail, and healthcare sectors. Skilled in direct account sales, trade promotion management, and leading customer-facing initiatives to drive profitability and brand growth. Strategic thinker and problem solver with strong analytical skills, experienced in building lasting partnerships, retaining top accounts, and exceeding sales targets. Along with a Bachelor's degree in Business, I am highly motivated, customer-focused, and committed to achieving business goals and expanding market presence.
Overview
17
17
years of professional experience
Work History
Regional Business Development Coordinator
Xpress Wellness - Integrity Urgent Care
12.2023 - 04.2025
- Identified key decision-makers, presenting products/services, and generating interest through targeted cold calling and follow-ups.
- Delivered hands-on training to clinic managers in cold calling techniques, follow-up strategies, and service agreements, leading to increased revenue for business-to-business service lines.
- Organized and represented the company at industry trade shows, promoting services and expanding industry networks.
- Coordinated community engagement initiatives, including participation in chamber events and local city activities, to enhance brand visibility and strengthen local partnerships.
- Built marketing deck used computer literacy including marketing blueprints, using various tools such as Canva and PowerPoint, for developing presentations involving company analytics. Using strong oral and written communication.
- Collaborated closely with marketing teams on digital media, social media campaigns, and print advertising, ensuring consistent brand messaging and customer outreach.
- Trained and mentored clinic managers ensuring successful clinic launches during new clinic openings, focusing on effective community marketing and sales strategies for urgent care services. Including ongoing account retention and troubleshooting across multiple service lines, fostering strong client relationships and ensuring operational efficiency.
- Worked directly with senior leadership (CEO, COO, CMO) on strategic initiatives and project updates, contributing to high-level decision-making and company growth. While maintaining confidential information.
Regional Business Development Sales Manager
First Choice Services - Java Dave's Coffee
08.2018 - 12.2023
- Achieved Presidents Club status and ranked in the Top 10 Producers (13%) for 2022-2023, demonstrating exceptional performance and sales achievements.
- Won 2023 companywide contest for new product service line additions for Blue Tiger Division.
- Managed existing client relationship building across a regional area (OK, AR, MO, KS), ensuring high retention rates and maintained communications to ensure customer satisfaction through problem-solving and exceptional service delivery.
- Negotiated pricing, terms, and contracts for both new and existing accounts, with pricing and equipment set up.
- Spearheaded business development efforts through cold calling, networking, value based selling, CRM and in-person meetings, consistently identifying new opportunities and expanding the client base.
- Monitored market trends and competitor activities to devise competitive strategies and capitalize on market shifts, resulting in enhanced market positioning.
- Led the development and execution of targeted marketing campaigns, successfully increasing brand visibility and driving revenue growth.
Supply Chain Manager
Java Dave's Executive Coffee
03.2016 - 08.2018
- Directed daily operations across purchasing, inventory management, and retail shop maintenance, ensuring seamless supply chain flow and operational excellence within the Consumer Packaged Goods (CPG) sector.
- Built and maintained strategic supplier relationships, negotiating favorable pricing, lead times, and contract terms to optimize cost savings and supply continuity for CPG products.
- Managed specialty product procurement, including commodity futures purchasing, aligning inventory strategies with production forecasts, to ensure consistent availability across CPG distribution channels.
- Led RFQ and RFP processes to support cost-effective procurement and strengthen vendor partnerships, critical to the CPG supply chain.
- Oversaw multi-location retail and CPG operations, including staffing, payroll, performance management, and execution against key operational KPIs.
- Analyzed financial performance through regular P&L reviews, delivering insights and recommendations to improve profitability, margin growth, and operational efficiency.
- Supervised daily retail execution, managing employees, inventory, merchandising strategies, and customer experience.
Sales and Marketing Specialist
Java Dave's Executive Coffee
07.2008 - 03.2016
- Led cold calling and lead generation efforts across the territory, successfully generating new business opportunities.
- Developed and executed brand development long-term strategic marketing programs, ensuring alignment with sales objectives.
- Delivered persuasive sales presentations and negotiated contracts for equipment and services, contributing to significant revenue generation.
- Managed trade show participation, overseeing contract negotiations, booth setup, and event logistics to maximize brand exposure and audience engagement.
- Co-managed the development of two company websites, overseeing design, content creation, and social media strategy to enhance online presence and customer engagement.
- Created and distributed comprehensive marketing materials, including brochures, packaging, and digital assets, to support sales efforts and strengthen brand identity.
Education
Bachlelor's - Business Administration
Northeastern State University
Skills
Sales & Marketing Strategy
B2B Development
Customer Relationship Management
Key Account Retention
Pricing strategies
Competitive analysis and SWOT analysis
Presentation Skills
MS Word, Excel, PowerPoint
Cold Calling
Lead Generation
Team Leadership
Cross-functional Collaboration
Event Management
Trade Show Management
Budget Management
Negotiation Skills
Communication
Field Sales
Bi software
CRM
Highlights
- 15+ years in the Consumer Packed Good industry
- Previous Presidents Club recipient
- Management experience
Timeline
Regional Business Development Coordinator
Xpress Wellness - Integrity Urgent Care
12.2023 - 04.2025
Regional Business Development Sales Manager
First Choice Services - Java Dave's Coffee
08.2018 - 12.2023
Supply Chain Manager
Java Dave's Executive Coffee
03.2016 - 08.2018
Sales and Marketing Specialist
Java Dave's Executive Coffee
07.2008 - 03.2016
Bachlelor's - Business Administration
Northeastern State University
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