Ashley McMillan
Memphis,TN
Summary
Results-oriented marketing communications professional with over 15 years of experience in advertising, marketing, and communications. Proven expertise in developing and executing email marketing campaigns, email/SMS lifecycle journeys, and integrated marketing strategies, utilizing social media platforms, and managing brands and projects efficiently. Skilled at solving complex problems, collaborating with teams, and building strong relationships. Known for a curious and creative mindset that encourages innovative thinking. Looking to leverage a diverse skill set to deliver outstanding results for organizations.
Ask me about my dogs, volunteering in the community, traveling, DIY/house projects, and the Tennessee Vols.
Overview
15
15
years of professional experience
Work History
U.S. Marketing Communications Manager
The Juice Plus+ Company
08.2020 - Current
- Established and led high-performing MarComm & Internal Communications team with two direct reports.
- Generated and implemented bilingual content for field partners, covering sales, marketing, events, crisis management, and benefits. Weekly eNewsletter maintains 53.15% open rate and 2.32% Unique CTR (2023).
- Developed social media strategy for field partner channels, resulting in significant growth: Instagram channel - 2633% in three years, Facebook page - 186% in three years.
- Implemented editorial content processes using Atlassian's Confluence tool, fostering collaboration across Sales, Marketing, Events, and Customer Experience teams.
- Constructed resource/asset repository site using Absorb LMS platform, modernizing content delivery and training for field partners. Logins increased 2271% since Aug 2022.
- Supported Events team for two annual conferences, two smaller hybrid annual events, and various business retreats. Achieved exceptional events email results, including 58.8% open rate and 2.98% Unique CTR in 2023.
Integrated Marketing Advisor
ALSAC / St. Jude Children’s Research Hospital
10.2019 - 05.2020
- Led multi-million-dollar integrated campaign within $1.5M budget.
- Implemented agile methodology to foster integrated marketing strategy, increasing cross-functional participation.
- Developed targeted COVID-19 revenue mitigation efforts, resulting in implementation of two team ideas.
Senior Advertising Specialist
MAA
11.2017 - 10.2019
- Managed owned/paid social media strategy with annual budget exceeding $400k, optimizing campaign performance through content calendar management, ad copy creation, KPI establishment, and A/B testing.
- Oversaw internal e-commerce site, managing annual spend over $1.5M and maintaining adherence to brand standards.
- Coordinated photography for 300+ properties, ensuring high-quality visuals and consistent brand presence.
- Implemented crisis communications strategy leveraging Meltwater and proactively managed brand reputation.
- Introduced reputation management strategy to enhance reputation scores and improve overall portfolio perception.
- Provided regular media performance analysis and strategic recommendations for 125+ properties, enabling data-driven decision-making and marketing optimization.
Account Executive
Archer Malmo
11.2014 - 11.2017
- Built and cultivated strong client relationships to drive revenue growth; entrusted with challenging clients due to exceptional relationship-building skills.
- Serviced accounts and maximized revenue by recommending new campaigns, product launches, and services, managing budget of approximately $4M.
- Served as key liaison between internal teams, external stakeholders, clients, and vendors, enabling effective communication and collaboration to achieve objectives.
- Pioneered integrated marketing plans and identified lucrative opportunities in agricultural chemical, lending, and startup sectors, generating over $300k in additional revenue in 2017.
Account Manager
Archer Malmo
01.2013 - 11.2014
- Successfully managed a critical relationship with client, ensuring satisfaction during challenging transition period and fostering long-term loyalty.
- Led strategic launch of multiple products in new markets, driving sales through effective campaigns and positioning.
- Created and delivered captivating campaign documenting almond grower's seasonal journey, enhancing other growers' knowledge and skills.
- Spearheaded two brand guidelines revamp for clients, ensuring consistency and coherence across all brand touchpoints and strengthening brand identities.
Account Coordinator
Archer Malmo
07.2011 - 01.2013
- Oversaw day-to-day project management for key client and two smaller clients, ensuring smooth execution.
- Maintained and updated client databases using Excel.
- Executed comprehensive media and direct mail campaign with budget exceeding $2M.
- Meticulously served as final proofreader, ensuring accuracy, consistency, and adherence to brand guidelines.
Account Support/Social Media Manager
RedRover Company
07.2010 - 07.2011
- Introduced Harvest software, realizing project management efficiencies and accurate client billing.
- Designed and executed social media strategies for RedRover and three clients, driving engagement.
- Curated targeted editorial content on Wordpress site.
- Developed and implemented effective email marketing campaigns using MyEmma software.
- Efficiently managed client contracts and relationships with 20+ independent contractors.
Education
Bachelor of Arts - Political Science, Focusing On International Relations
08.2006
- Kappa Delta Sorority Member
- Relay for Life Team Captain
Skills
- Integrated Marketing Campaign Strategy
- Account-Based Marketing
- Email Marketing (Salesforce & MyEmma)
- Social Media (Owned & Paid)
- TV & Radio Production
- Trade Show & Event Planning
- Canva, Photoshop
- SiteCore, WordPress, Strikingly, SquareSpace, Wix
- Meltwater, Brandwatch, Hootsuite, Meta Business Suite
Timeline
U.S. Marketing Communications Manager - The Juice Plus+ Company
08.2020 - Current
Integrated Marketing Advisor - ALSAC / St. Jude Children’s Research Hospital
10.2019 - 05.2020
Senior Advertising Specialist - MAA
11.2017 - 10.2019
Account Executive - Archer Malmo
11.2014 - 11.2017
Account Manager - Archer Malmo
01.2013 - 11.2014
Account Coordinator - Archer Malmo
07.2011 - 01.2013
Account Support/Social Media Manager - RedRover Company
07.2010 - 07.2011
The University of Tennessee - Knoxville - Bachelor of Arts, Political Science, Focusing On International Relations