Ashley Mettias
Irvine,CA
Summary
A dynamic and results-driven professional with over 3 years of in-depth experience in content marketing and digital strategy. Expert in developing and implementing content strategies that resulted in a 47% increase in website traffic. Successfully led teams in multi-channel marketing campaigns, boosting lead generation by 33%. Known for innovative content strategies that resonate with target audiences and align seamlessly with business goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Marketing Manager
Motive3
05.2022 - Current
- Developed and executed a content marketing strategy that boosted website traffic by 47%.
- Conducted content audits to ensure accuracy, boosting website organic search ranking by 25%.
- Managed a team in executing multi-channel marketing campaigns, increasing lead generation by 33%.
Digital Marketing Specialist
Zumaeta Group
02.2021 - 05.2022
- Contributed to a 10% increase in social media followers through targeted content creation.
- Spearheaded a digital transformation strategy, resulting in a 45% increase in online client engagement.
- Implemented SEO best practices, leading to a 20% improvement in search engine rankings.
UCLA Journal of Religion, Los Angeles, CA
Editor (Internship)
10.2017 - 05.2019
- Implemented digital outreach strategies that increased the journal’s readership by 15% and submissions by 35%.
- Established contents of publications according to publication's style, editorial policy, and publishing requirements.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
Education
Master of Arts - Communications
Johns Hopkins University
Baltimore, MD05.2022
Bachelor of Arts - Sociology
University of California - Los Angeles
Los Angeles, CA06.2019
Skills
- Adobe Creative Suite
- Inbound Marketing Strategy
- Content Creation, Management & Optimization
- Analytical Thinking & Reporting
- Web Optimization, SEO & Content Audits
- Cross-Functional Collaboration
- Digital & Social Media Marketing
- Copywriting & Editing
- Content Optimization & Analytics
- Audience Engagement Strategies
- Performance Tracking & Retargeting
- Customer Relationship Building & Management
- Project Management
Certification
Content Marketing Manager HubSpot - 04/2022
Timeline
Content Marketing Manager
Motive3
05.2022 - Current
Digital Marketing Specialist
Zumaeta Group
02.2021 - 05.2022
UCLA Journal of Religion, Los Angeles, CA
Editor (Internship)
10.2017 - 05.2019
Master of Arts - Communications
Johns Hopkins University
Bachelor of Arts - Sociology
University of California - Los Angeles