Digital Marketing Manager
SKILLS: Web Design, SEO, Google Analytics, Content Management, Copywriting, Form Creation, Press Releases, Blogs, Technical Analysis, AI, Direct People Management, Digital Marketing, HubSpot, Asana, PPC, Google Ads, Budgets, Contao, Project Management
- Completed an overdue website in an unfamiliar software within 3 months.
- Direct-reporting supervisor to Lead Generation Manager.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
- Enhanced user experience by designing intuitive interfaces and seamless navigation features for web applications.
- Collaborated with cross-functional teams for seamless integration of web design elements, ensuring a cohesive brand presence across all digital platforms.