Summary
Work History
Education
Skills
Certification
Overview
Accomplishments
Websites
Languages
Software
Work Preference
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Ashley A Miller

Ashley A Miller

Howell,MI

Summary

Experienced digital marketing professional with comprehensive knowledge in responsive web design, social media management, CRM/HubSpot, and editorial content production. Utilizes intelligence, creativity, and determination to devise targeted approaches, capitalizing on data analysis and current market conditions. Strong focus on collaboration and adaptability to meet evolving team needs. Excellent problem-solver with managerial skills operating with a relationship-driven approach. Certified Business Analyst and HubSpot Certified. Former Mathematics Teacher turned Digital Marketing Manager.

Personality Type: ESFJ, The Promoter (PI Predictive Index)

Work History

Digital Marketing Manager

Catalyst Acoustics Group
09.2024 - 01.2025

SKILLS: Web Design, SEO, Google Analytics, Content Management, Copywriting, Form Creation, Press Releases, Blogs, Technical Analysis, AI, Direct People Management, Digital Marketing, HubSpot, Asana, PPC, Google Ads, Budgets, Contao, Project Management

  • Completed an overdue website in an unfamiliar software within 3 months.
  • Direct-reporting supervisor to Lead Generation Manager.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
  • Enhanced user experience by designing intuitive interfaces and seamless navigation features for web applications.
  • Collaborated with cross-functional teams for seamless integration of web design elements, ensuring a cohesive brand presence across all digital platforms.

Senior Digital Marketing and Web Designer

NewWave Business Solutions, LLC
11.2017 - Current

SKILLS: Web Design, LSO, Geo-Targeted Landing Pages, SEO, Keyword Research, Google Analytics, Reputation Management, Blogging, Content Management, Copywriting, AI, Content Creation, Digital Marketing, HubSpot, PPC

  • Designed responsive websites that optimized user experience across various platforms and devices.
  • Conducted thorough usability testing to identify areas for improvement in web designs, resulting in higher user satisfaction rates.
  • Redesigned outdated websites for better functionality, incorporating modern design trends and best practices.
  • Implemented analytics tracking tools to monitor user behavior on websites, informing data-driven design decisions.
  • Reduced bounce rates by creating easy-to-navigate site structures that encouraged users to explore additional content.
  • Enhanced user experience by designing intuitive and visually appealing website layouts.
  • Streamlined design processes for increased efficiency, implementing project management tools and best practices.
  • Created wireframes and prototypes as part of the design process to facilitate clear communication of concepts between team members and clients alike.

Digital Marketing Specialist/Trade Show Coordinator

Opus IVS, Inc.
11.2022 - 09.2023

SKILLS: Website Design, SEO, LSO, E-Commerce, Geo-Targeted Landing Pages, Trade Shows, Copywriting, Social Media, Press Releases, Content Creation, Email Marketing

  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
  • Prepared materials for trade shows including packing, organizing, and content creation.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Restructured and organized website content and images to improve search engine rankings.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.

Digital Media Marketing Specialist

Peaker Services, Inc.
06.2018 - 11.2022

SKILLS: Responsive Website Design, SEO, LSO, Geo-Targeted Landing Pages, Content Creation, Product Ordering, Reputation Management, AI, Project Management

  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Refined product positioning based on customer feedback, resulting in increased sales conversions.
  • Updated social media platforms with latest news and corporate details.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created and distributed surveys for data collection and analysis.
  • Enhanced team collaboration with regular communication, goal-setting, and performance tracking.
  • Identified appropriate marketing channels and target customers for campaigns.

Web Designer/Search Optimization Specialist

Smart Link Solutions, LLC
08.2014 - 11.2017

SKILLS: Web Design, Reputation Management, Project Management, Content Creation, Blogging, Copywriting, Appointment Processing, LSO, SEO, Pay-Per-Click/PPC, HubSpot Partner

  • Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
  • Boosted client satisfaction by delivering visually appealing and intuitive web designs tailored to their specific needs.
  • Streamlined website maintenance and updates through implementation of content management systems.
  • Collaborated with cross-functional teams, ensuring seamless integration of visual, technical, and marketing components in web projects.
  • Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
  • Provided ongoing support to clients post-launch, resolving any issues promptly and maintaining positive working relationships.

Education

Certification - Business Analysis

University of Virginia
Charlottesville, VA
11.2024

Associate of Applied Science - Accounting

Schoolcraft College
Livonia, MI
05.2016

Bachelor of Science - Elementary Education

Eastern Michigan University
Ypsilanti, MI
12.2010

Bachelor of Science - Mathematics

Eastern Michigan University
Ypsilanti, MI
12.2010

Elementary Education Teaching Certification K-5 - Elementary Education

Eastern Michigan University
Ypsilanti, MI
12.2010

Michigan PV0000000747893o MATHEMATICS(EX) - Elementary Education

Eastern Michigan University
Ypsilanti, MI
12.2010

Skills

  • Search Engine Optimization
  • Responsive Web Design
  • UI and UX Design
  • Project Management
  • Google Analytics
  • Keyword Research
  • Online Reputation Management
  • Copywriting
  • Web Design
  • HTML and CSS Coding
  • Social Marketing Campaigns
  • Content Creation
  • Digital Marketing
  • Pay-Per-Click (PPC)
  • Data Analysis
  • Customer Relationship Management (CRM)

Certification

  • Figma for Web Design and UI/UX
  • Lean Six Sigma - Green, Yellow, White Belts
  • Digital Advertising and Marketing 301: Professional's Course
  • IQI Academy: Quality Management Fundamentals
  • Digital Summit Detroit
  • Search Engine Optimization Certification - eMarketingInstitute
  • Search Engine Marketing Certification - eMarketingInstitute
  • Search Engine News Local Search Certification
  • HubSpot Partner Certification
  • HubSpot Inbound Marketing Certification
  • HubSpot SEO II Certification

Overview

11
11

Years of Digital Marketing Experience

4
4

Professional Higher Education Degrees and Certifications

Accomplishments

  • Identified over $120,000 in unspent budget funds previously overlooked by predecessor.
  • Completed an overdue website in an unfamiliar software within 3 months.
  • Developed proficiency in building websites using Contao CMS within one month of hire.
  • Resolved over 200 broken links across multiple brand websites.
  • HubSpot Partner Certified
  • Business Analysis Certification

Languages

English
Native or Bilingual
Spanish
Elementary

Software

HubSpot

Contao

WordPress

Asana

Mondaycom

FormStack

Salesforce

Adobe

SEMRush

ScreamingFrog

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Company CultureWork-life balanceCareer advancementWork from home optionPaid time offPaid sick leaveHealthcare benefitsFlexible work hours
Ashley A Miller