Summary
Overview
Work History
Education
Skills
Shop experience
Timeline
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ASHLEY MISTRY

Milwaukee,WI

Summary

Innovative and solutions-driven professional with a passion for problem solving, human-centered design, and cutting-edge technology. With a strong foundation in industrial design, fabrication, and sales; I thrive in collaborative environments where creative thinking meets practical execution. I bring a personal, connection-focused approach to every interaction, blending empathy with a solutions-based sales technique to meet client needs effectively. My curiosity for emerging technologies and commitment to meaningful, hands-on work fuel my drive to develop impactful, well-crafted solutions.

Overview

17
17
years of professional experience

Work History

OWNER / CONSULTANT

IRIS Innovation
01.2023 - Current
  • Collaborated with customers to identify workflow challenges and guide them in evaluating appropriate technologies
  • Eliminated guesswork for staff responsible for researching technical solutions, enabling faster decision-making and better alignment with stakeholder expectations.
  • Assisted customers in selecting the most suitable 3D printing technologies and materials for specific project needs, reducing trial-and-error, saving time, and minimizing material waste.
  • Conducted personalized ROI analyses to help determine when, if, and how companies should adopt new technologies in-house versus outsourcing.

ACCOUNT MANAGER

Techviz
01.2022 - 01.2023
  • Hired as an Independent Contractor to reestablish Techviz’s customer base across the U.S. and Canada following COVID-19 travel restrictions. Led efforts to reconnect with existing clients, identify new business opportunities, and restore market presence through in-person visits, virtual meetings, and strategic outreach. Served as the primary North American/ Canadian representative for the France-based company. Rebuilt customer relationships across the U.S. and Canada to reinstate software licenses; analyzed workflows to recommend hardware and software upgrades.
  • Served as primary U.S./Canada contact, leading discovery, onboarding, and support.
  • Led 12 annual tradeshows; partnered with Marketing to develop content, managed logistics for demo equipment, executed booth setup/teardown, and created post-event follow-up strategies.
  • Planned and executed a customer roadshow, delivering “Lunch and Learn” sessions and technology demos alongside software and hardware partners; engaged approximately 17 clients.
  • Guided customers in implementing virtual reality solutions to enhance internal design reviews and improve client communication workflows.
  • Key Accomplishments
  • Reinstated 75% of lapsed subscriptions through a strategic mix of warm calls, targeted roadshows, Zoom meetings, and personalized onsite visits.
  • Secured the first Virtual Reality hardware sale to an aerospace client by delivering compelling live and virtual demos; designed ROI-driven workshops to support proof-of-concept evaluations.
  • Opened doors to high-value opportunities by successfully scheduling meetings with key decision-makers in the automotive and aerospace sectors—accounts Techviz had pursued for years without success.

BUSINESS DEVELOPMENT / ACCOUNT MANAGER

Big Systems
01.2020 - 01.2022
  • Hired to expand Big Systems’ portfolio from 2D to 3D printing solutions, increasing customer reach and market penetration across the Midwest.
  • Advised clients on streamlining manufacturing workflows; developed data-driven proposals to evaluate ROI and assess the viability of 3D printing adoption.
  • Supported customers with printer troubleshooting and Design for Additive Manufacturing (DFAM) to optimize part quality and production efficiency.
  • Gained hands-on expertise with SLA and DLP printers, expanding Big Systems’ offerings to meet demands for high-precision, specialty-material parts (e.g., elastomers, medical, aerospace).
  • Managed sales pipeline and lead tracking across Zoho, Vartopia, and HubSpot CRM platforms.
  • Key Accomplishments
  • Increased printer sales from $100K to $210K within the first year of onboarding (2020).
  • Expanded 3D printing capacity for key accounts by scaling from 2 to 10 ONYX One printers and securing multiple pallets of material through strategic alignment with the vendor’s regional manager.
  • Boosted material sales by 50% by implementing in-house inventory, eliminating 2 to 3 week lead times, and improving customer fulfillment.
  • Closed the first X7 sale via a rental agreement paired with a three-month consulting engagement to ensure successful implementation and adoption.

ACCOUNT MANAGER

ANSYS
01.2018 - 01.2019
  • Drove simulation technology adoption and provided strategic support to key accounts in the greater Milwaukee area while consistently meeting quarterly and annual gross profit (GP) targets.
  • Planned and executed all Midwest marketing initiatives, including custom on-site events, quarterly CREO Badger Land User Group meetings, and simulation demos across multiple physics disciplines in collaboration with internal PhD-level experts.
  • Engaged directly with customers to understand business operations and objectives; identified needs, gaps, and opportunities to develop strategic account plans that fostered long-term partnerships.
  • Scoped and managed customer mentoring projects; worked with the Analysis team to select appropriate simulation solvers (e.g., Fluids, Mechanical, Electrical HF/LF, Optical, Electromagnetic) and developed ROI-based business cases to support purchasing decisions.
  • Maintained strong customer relationships on behalf of ANSYS through regular communication, executive events, customer lunches, and bi-weekly site visits.

BUSINESS DEVELOPMENT MANAGER

CATI
01.2015 - 01.2018
  • Delivered technical CAD solutions (SolidWorks, Simulation, Electrical, PDM) to streamline client design workflows across Southern Wisconsin. Collaborated with expert technicians to ensure seamless integration, training, and support. Drove new business growth and consistently exceeded gross profit targets through consultative sales and client expansion.
  • Maintained a high volume of demand-generation activities, including cold calling, lead follow-up, targeted marketing events, and hands-on software demo sessions.
  • Strengthened existing customer relationships through quarterly strategy meetings, promoting internal champions and identifying upsell opportunities across divisions.
  • Conducted in-depth discovery and value assessments to uncover critical business issues and align customer needs with tailored hardware/software solutions.
  • Facilitated strategic meetings between CATI technical teams and customers; documented findings and led solution proposals to support tool adoption and long-term success.
  • Led weekly project reviews to track benchmarks, define next steps, and ensure timely execution of deliverables.
  • Managed high-level relationships with executives and decision-makers, negotiating pricing, payment terms, and service agreements.
  • Collaborated with vendors and internal stakeholders to support sales initiatives and streamline communication.
  • Maintained CRM pipeline data and reporting using Salesforce.
  • Key Accomplishments
  • Consistently achieved or exceeded annual sales targets from year one.
  • Earned "100 Club" recognition at SolidWorks World 2017—awarded to only 4 of approximately 100 sales professionals’ company-wide.
  • Led the Central territory in Electrical Product Solver sales (2017).
  • Closed a $250K+ multi-product deal by displacing competitive software across Mechanical, Electrical, and Data Management departments.
  • Secured a 5-year contract projected to generate nearly $750K in revenue, successfully replacing incumbent solutions and outperforming key competitor offerings.

DIGITAL FABRICATION SPECIALIST

NRI
01.2013 - 01.2015
  • Led all operations and strategic development of the newly established 3D printing / Fabrication division at NRI Chicago, driving growth and integration within the Chicago location.
  • Managed all aspects of the 3D Printing Department, including printer selection, implementation of best practices for printing and part cleaning, and enforcing a rigorous maintenance schedule to ensure print quality and minimize mechanical downtime.
  • Developed innovative finishing processes to achieve desired surface textures and faux finishes, collaborating closely with clients to align expectations with project timelines and technology capabilities.
  • Maintained strong customer relationships with leading Chicago firms such as Gensler, Skidmore Owings & Merrill, and Smith Gill; oversaw staff hiring for post-processing and cost estimating, managing projects from inception to completion.
  • Sourced and coordinated with specialized vendors for foundry work, molding/casting, and 3D scanning to support complex project requirements.
  • Led and coordinated large-scale printing projects remotely across teams in NYC, Philadelphia, and San Francisco to ensure consistent quality and timely delivery.
  • Key Accomplishments
  • Organized and executed innovative 3D printing experiences for high-profile customer events, including the 2015 KNOT Gala in NYC featuring 3D-printed boutonnieres, “3D selfies,” and a custom “doodle bar” for takeaway prints. https://theweddingsocial.org/the-knot-gala-2015/

LEAD INDUSTRIAL DESIGNER

REXAM / ALBEA
01.2008 - 01.2013
  • Served as a lead designer within the Innovation Center, collaborating with cross-functional teams including marketing, engineering, and commercial sales to drive product development and innovation initiatives within a global team and customer base.
  • Partnered with cross-functional teams to identify and develop new business opportunities aligned with consumer and customer needs.
  • Designed both incremental and next-generation packaging solutions for major clients including L’Oréal, LVMH, Henkel, Reckitt Benckiser, Procter & Gamble, and Johnson & Johnson.
  • Organized and led global internal ideation sessions to drive innovation and uncover new product opportunities.
  • Facilitated user testing for proposed concepts, analyzing feedback to identify ergonomic and manufacturability issues and delivering refined design iterations.
  • Conducted in-depth market research, both online and in-store, to uncover trends and inform design, marketing, and sales strategies across the Personal Care and Home Care sectors.
  • Created high-impact client presentations using photorealistic renderings, custom graphics, and product labeling with Adobe Illustrator and Photoshop which were presented to customers around the world.
  • Designed, 3D printed and finished functional prototypes for client meetings, accelerating concept validation and decision-making. https://www.coroflot.com/ashleymistry/Mistry-Design-Magazine
  • Key Accomplishments
  • Designed patented ergonomic lip gloss applicators—the first of their kind in the cosmetics market—later adopted into the standard product line.
  • Played a key role in boosting product sales through strategic product design, rapid 3D prototyping, high-quality renderings, and integrated marketing and sales support.
  • Recipient of the Plastics Excellence Award (2012) for contributions to innovative packaging solutions.
  • Named inventor on patented lip gloss applicator designs (2010 – Ashley Greene): EP20100290208, US 12/427,439. https://patents.justia.com/patent/20100266327
  • Designed and Prototyped innovative cosmetic and facial care packaging concepts and 3D models to creat the winning submission for L’Oreal Cherry Pack Innovation competition (2011)
  • Promoted from Industrial Designer Intern to lead Industrial Designer (2009)

Education

Bachelor of Arts - Industrial Design

Milwaukee Institute of Art And Design
Milwaukee, WI
06-2009

Skills

  • B2B / B2C Sales
  • Sales Pipeline Management (Salesforce / Zoho/ Sage / Hub Spot )
  • Customer Success
  • Technical Sales
  • Market Research
  • Grassroots Sales Experience
  • ROI analys
  • Sales presentations (Microsoft Office Suite, Zoom, Inperson)
  • Verbal and written communication
  • Relationship building
  • Customer relations

Shop experience

Band / Circular / Table / Chop saws = Belt / Disc Sander = Hand sanding = Router Table = Planer = Drill Press = Lathe = Paint Booth with Gravity Fed Spray Gun / Rattle Cans = Hand Tools = Break Press = Hand Driven Manual CNC = Vacuum former = Interpreting and Designing Technical Drawings

Timeline

OWNER / CONSULTANT

IRIS Innovation
01.2023 - Current

ACCOUNT MANAGER

Techviz
01.2022 - 01.2023

BUSINESS DEVELOPMENT / ACCOUNT MANAGER

Big Systems
01.2020 - 01.2022

ACCOUNT MANAGER

ANSYS
01.2018 - 01.2019

BUSINESS DEVELOPMENT MANAGER

CATI
01.2015 - 01.2018

DIGITAL FABRICATION SPECIALIST

NRI
01.2013 - 01.2015

LEAD INDUSTRIAL DESIGNER

REXAM / ALBEA
01.2008 - 01.2013

Bachelor of Arts - Industrial Design

Milwaukee Institute of Art And Design

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