Ashley Modafferi
Farmingville,NY
Summary
Dynamic marketing professional with experience at Supima, excelling in brand audits and event coordination. Proven ability in social media management and content creation, driving engagement and brand visibility. Adept at multitasking and collaborating with teams to deliver successful marketing initiatives, including high-profile events like New York Fashion Week.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Supima
New York, NY
09.2023 - 10.2024
- Conducted brand audits and data that was used in companies marketing initiatives for spring 2024
- Supported Marketing Manager on various marketing activities and brand events.
- Assisted with preparations and execution of muslin fittings and New York Fashion Week.
- Managed recruitment and coordination of volunteers for New York Fashion Week.
Marketing and Events Intern
Supima
New York, NY
05.2023 - 09.2023
- Assisted in coordinating the 16th Annual Supima Design Competition Fashion show at New York Fashion Week
- Supported production team with back-of-house operations to ensure seamless event execution.
- Collaborated with public relations team for front-of-house arrangements and guest management.
- Assisted marketing team in overseeing show’s designers, judges, talent, and host logistics.
Student Consulting Internship
Amélie Blaise
Paris, FR
01.2023 - 05.2023
- Rebranded Amélie Blaise’s Instagram to target younger demographics effectively.
- Developed engaging digital content in Paris for Amélie Blaise’s social media platforms.
VP Digital Marketing
Student Body Collective
Brookeville, NY
05.2022 - 05.2023
- Managed content creation, planning, and posting across all SBC social media platforms.
- Developed digital marketing media for sales and promotional campaigns.
Sales Associate
Victoria Secret
Lake Grove, New York
05.2021 - 02.2022
- Utilized unique selling tactics to demonstrate the benefits of purchasing the store credit card to meet target sales goals and improve customer loyalty.
- Meticulously handled POS system transactions to ensure seamless and accurate cash flow.
Student Consulting Internship
All Eyes
London, UK
01.2020 - 05.2020
- Researched influencers and digital media competitors’ strategy
- Developed brand go to market and go to market strategy for 100% online business
Education
Bachelor of Arts - Marketing
Long Island University
Greenvale, NY09-2023
Bachelor of Arts - Fashion Merchandising
Long Island University
Greenvale, NY09-2023
Skills
- Microsoft Office Suite (Power Point, Word, Excel)
- Canva
- Dropbox
- Google drive
- Volunteer coordination
- Project management
- Event coordination
- Social media platforms
- Social media management
- Market research
- Content creation
- Marketing strategies
- Social media marketing
- Adaptability
- Communication
- Collaboration
- Multitasking and prioritisation
- Time management
Accomplishments
- Magna cum laude
- Dean’s Scholars Program
- Sanford scholar
- Phi Eta Sigma Honor Society
- Kappa Kappa Gamma - Public Relations
- Fashion Merchandising Club - Co President
Timeline
Marketing Assistant
Supima
09.2023 - 10.2024
Marketing and Events Intern
Supima
05.2023 - 09.2023
Student Consulting Internship
Amélie Blaise
01.2023 - 05.2023
VP Digital Marketing
Student Body Collective
05.2022 - 05.2023
Sales Associate
Victoria Secret
05.2021 - 02.2022
Student Consulting Internship
All Eyes
01.2020 - 05.2020
Bachelor of Arts - Marketing
Long Island University
Bachelor of Arts - Fashion Merchandising
Long Island University
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