ASHLEY MURCH

• Maximized efficiency through time management and staff supervision to boost productivity & sales
• Diversified service and retail offerings with integration of product research and wellness trends
• Met sales goals by exceeding them by over 308%
• Oversaw all retail operations including inventory management, budgeting, pricing strategies & marketing to maximize earnings and keep cost of goods sold under 50%
• Worked with high end brands to grow retail within Skin Care, Clothing, Hair Care, & various Wellness Products
• Integrated a new Inventory software as well as a new reservations system
• Managed spa inventory by keeping detailed track of supply use and forecasting need to direct ordering processes.

• Complete a rotational schedule to learn & act as all roles in front & back of house in institutional dining
• Work in a dining hall that serves 1,000’s of students a day while following standards & staying committed to hospitality
• Used safety & sanitary protocol to ensure proper food standards are met

• Displayed enthusiasm, excellent service to customers and successfully increased referrals & business
• Arranged & prepared tables for customers to offer memorable experiences & foster repeat business
• Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.

• Provide constant customer service and support to all guests in all areas of the building
• Generate sales by creating personal shopping experiences and staying up to date with promotional offers
• Process online orders and clean & organize after performing closing duties

• Host events & samplings while representing the brand & educating customers on products
• Create a welcoming environment through customer service, hospitality & conversation to promote sales

• Provide customer service to guests during visits, phone calls & during events
• Work with the Spa Director to come up with solutions for customer complaints/issues & internal issues
• Collaborated with industry professionals to learn internal business process and best practices
• Makes sales of various branded products including skincare, hair care and wellness products
• Top sales for Front of House employees- average $1,803 in product sales per week

• Shadow the Director of the facility in everyday operations such as event planning, travel arrangements & programming
• Directing all Social Media (Instagram, Facebook, TikTok, YouTube, Company Website, Blog & Company App)
• Used written communication & graphic design to orchestrate email blasts, weekly newsletters & promotional material

Minor: Photography

Certificate: Event Planning

Delta Phi Epsilon: Vice President of Recruitment

• Delta Phi Epsilon: Vice President of Recruitment

• Student Philanthropy Network: Executive Director of Events

• Penn State Homecoming Captain: Special Events & ICL Captain

• Professional Convention Management Association

• THON Volunteer & Dancer

• Lion Scouts: Penn State Admissions

• Walk to End Alzheimer’s

• Penn State Hillel Greek Team

• Penn State Photography Print Lab Tech

• Penn State LEAP Mentor

• Penn State Hotel & Restaurant Society

• Penn State Alumni Association

• Hospitality Sales & Marketing Association