Summary
Overview
Work History
Education
Skills
Timeline
Generic

ASHLEY NEWMAN

Dallas,TX

Summary

Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.

Overview

14
14
years of professional experience

Work History

Senior Marketing Manager

la Madeleine
02.2022 - Current
  • Managed and ran the first & second CTV spot for the brand.
  • Secured the SMU business for sports including football, basketball, volleyball and soccer.
  • Secured 3 vendors for the business (TracyLocke, ColorDynamics, Infinite).
  • Manage POP, social, website, packaging, photoshoots, email, oversee app.
  • Manage menu development/innovation.
  • Established a consistent brand identity across all channels, including print, digital, and social media platforms.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Attend and lead conferences, ensuring maximum brand exposure and lead generation.
  • Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
  • Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
  • Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
  • Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Mentor junior staff members on best practices for marketing strategy development and execution.
  • Oversee public relations efforts, securing press coverage from leading industry publications and outlets.
  • Led engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives, both for cafes and our guests.
  • Established and managed overall business plan for all fields related to marketing.

Account Director

INTEGER
08.2021 - 02.2022
  • Oversaw the FedEx Office account from a POP, email, and social standpoint
  • Managed all budgets relating to FedEx Office Marketing.
  • Oversaw team of 2 professionals handling POP and social accounts.

Account Director

TRACYLOCKE
05.2019 - 08.2021
  • Account lead for the national Pizza Hut traditional and CRM account teams.
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects.
  • Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
  • Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
  • Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
  • Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
  • Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients seeking competitive advantages.
  • Directed client projects with eye for quality and customer needs.
  • Developed comprehensive account plans to align client objectives with actionable strategies for success.
  • Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
  • Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
  • Negotiated favorable contract terms with clients, securing long-term business relationships and revenue growth.
  • Secured new business through targeted prospecting efforts, expanding the company's client base and market share.
  • Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
  • Evaluated campaign performance against KPIs, making timely adjustments to optimize results and ROI for clients.
  • Oversaw team of 7 professionals handling CRM and all traditional marketing accounts from photo shoots, to TV shoots, to packaging, social, email, and beyond.

Account Supervisor

TRACYLOCKE
03.2017 - 05.2019
  • Oversaw the national Pizza Hut traditional, digital, and CRM account teams.
  • Supervised a team of 5 (2 Senior Account Executives, 3 Account Executives).
  • Focused on photography, brand guidelines, logos, uniforms, point of sale, print, box toppers, packaging, pizzahut.com site assets, microsites, online advertising, SMS and email.
  • Solely led broadcast shoot for library footage to be used for over 20 national TV spots, as well as food footage for specific value deals.
  • Primary contact for partnerships ranging from Marvel/Sony to NCAA/NFL.
  • Created an integrated role for the various Pizza Hut account teams.
  • Partnered with account team director to drive long-term account planning, growth, and success.

Brand Manager

THE INFINITE AGENCY
08.2016 - 03.2017
  • Account lead for Anheuser-Busch Region 5, with focus on the Bud Light brand
  • Led social media, digital ads, broadcast, experiential, digital ads, social strategy, influencers, website development, and managed budgets for Region 5 local marketing
  • Single point of contact for all Bud Light Region 5 partners including the NFL, NBA, NHL, SXSW
  • Activated at NFL and NBA home games to promote the launch of team cans
  • Account lead for Kidd's Kids and Caroline Kraddick
  • Managed Kidd's Kids website and event collateral to increase donations for the cause
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Senior Account Executive

TRACYLOCKE
02.2014 - 08.2016
  • Led the development and execution of all Pizza Hut national traditional advertising materials
  • Solely led a national broadcast production for the Pizza Hut Triple Treat Box in Christmas of 2015 featuring Michael Bolton
  • Triple Treat Box over delivered sales projections, resulting in most successful promotion of 2015 for Pizza Hut
  • Partnered with the Pizza Hut Account Director to produce and execute national broadcast spots such as WingStreet's 'No Pants Required'
  • Personally managed over 25 photo shoots in Los Angeles for all Pizza Hut food photography executed on the Pizza Hut website, Hut Lovers emails, and in-store at Pizza Hut restaurants
  • Led 50+ packaging elements from concept to completion, including the rebrand for Pizza Hut during the 'Flavor of Now' campaign
  • Ran creative development for all national point of sale, print, menus, as well as local store marketing materials promoting items
  • Stayed current on company offerings and industry trends.
  • Trained new employees on customer service, money handling and organizing strategies.

Account Executive

TRACYLOCKE
08.2012 - 01.2014
  • Led the Pizza Hut creative strategy and execution for print and point of sale elements for all new product launches and tests such as Pizza Sliders, Crazy Cheesy Crust, 3 Cheese Stuffed Crust.
  • Led the charge to update Pizza Hut's brand guidelines to ensure consistency of the brand's execution across all franchisees, agencies, corporate, and vendors.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
  • Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.

Assistant Account Executive

TRACYLOCKE
10.2011 - 08.2012
  • Ran point of sale and print projects for Nokia North America
  • Led the creative for advertising the launches of the Nokia Lumia 710 and Nokia Lumia 900 through TV (in partnership with The Dark Knight Rises), print (utilizing magazine publications such as People, Entertainment Weekly, and Rolling Stone), and point of sale
  • Streamlined internal communication processes, enhancing team efficiency and collaboration on projects.

Project Manager

TRACYLOCKE
01.2011 - 10.2011
  • Project managed a team of 30 (creatives, account service, planning) ensuring that all project timelines and budgets were met and accurate for the Pizza Hut account

Education

Bachelor of Science - Advertising

The University of Alabama
Tuscaloosa, AL
12.2010

Skills

  • Advertising/marketing campaigns
  • Digital advertising
  • Social media marketing
  • Project management
  • Vendor relations
  • Retail marketing
  • Time management
  • Attention to detail
  • Excellent communication
  • Self motivation
  • Client relationship management

Timeline

Senior Marketing Manager

la Madeleine
02.2022 - Current

Account Director

INTEGER
08.2021 - 02.2022

Account Director

TRACYLOCKE
05.2019 - 08.2021

Account Supervisor

TRACYLOCKE
03.2017 - 05.2019

Brand Manager

THE INFINITE AGENCY
08.2016 - 03.2017

Senior Account Executive

TRACYLOCKE
02.2014 - 08.2016

Account Executive

TRACYLOCKE
08.2012 - 01.2014

Assistant Account Executive

TRACYLOCKE
10.2011 - 08.2012

Project Manager

TRACYLOCKE
01.2011 - 10.2011

Bachelor of Science - Advertising

The University of Alabama

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ASHLEY NEWMAN