Ashley Norman
New York,NY
Summary
Dynamic tourism executive with extensive experience driving integrated destination marketing strategies and managing multi-million dollar portfolios. Proven track record in campaign planning and execution, fostering strategic partnerships, and leading diverse teams. Adept at cross-cultural communication and delivering impactful results in global destination marketing initiatives.
Overview
22
22
years of professional experience
Work History
Vice President, Marketing Communications -
Preferred Travel Group/PTG Consulting
New York, NY
05.2016 - Current
- Lead a multi-disciplinary global destination marketing team, managing tourism board accounts across five continents.
- Manage a client portfolio representing $3+ million in revenue.
- Oversee a team of seven associates and a network of contractors, agency subcontractors, and advertising partners.
- Conceptualize and execute data-driven strategic marketing campaigns and creative initiatives integrating paid, earned, and social media.
- Clients: State of Jalisco, State of Quintana Roo, Honduras Tourism Institute, Nanjing Tourism Commission, Suzhou Tourism, Uganda Tourism, Durban Tourism, European Travel Commission, Madrid Turismo, Dominican Republic Tourism
East Coast Travel Team Lead -
Wagstaff
New York, NY
07.2014 - 01.2016
- Clients: Telluride Tourism Board, Le Soleil d'Or Cayman Brac, Akaryn Hotel Group
Sr. Account Director -
MMGY Global
New York, NY
10.2010 - 06.2014
- Clients: Visit Sarasota County, Telluride Tourism Board, Travel Portland, German National Tourism Organization
Account Supervisor & Director of Social Media -
Cheryl Andrews Marketing Communications
Miami, FL
11.2006 - 09.2010
- Clients: Hyatt Regency properties throughout southern Florida, Bucuti Beach Resort (Aruba)
Sr. Account Executive -
Hill + Knowlton
Miami, FL
12.2005 - 12.2006
- Clients: The Palm, Coral Gables; Jarden Consumer Solutions (Sunbeam, Oster, Mister Coffee)
Communications Associate -
South Florida Sun-Sentinel
Fort Lauderdale, FL
08.2003 - 11.2005
- Managed employee communications and recognition programs, crisis plan execution, and external brand publicity.
Education
B.S./M.S. - Journalism & Integrated Marketing Communications
West Virginia University
Skills
- Integrated destination marketing strategy
- Campaign planning and execution
- Strategic partnerships
- Cross-cultural communication
- Stakeholder engagement and education
- Team building and retention
Affiliations
- Society of American Travel Writers
- HSMAI
References
- Caroline Klein - Chief Communications Officer, Smith Entertainment Group (caroline.klein@teamseg.com)
- Erin Duggan - President, Visit Sarasota County (eduggan@visitsarasota.org)
- Holly Zawyer - Managing Director, Zapwater (holly@zapwater.com)
Websites
Timeline
Vice President, Marketing Communications -
Preferred Travel Group/PTG Consulting
05.2016 - Current
East Coast Travel Team Lead -
Wagstaff
07.2014 - 01.2016
Sr. Account Director -
MMGY Global
10.2010 - 06.2014
Account Supervisor & Director of Social Media -
Cheryl Andrews Marketing Communications
11.2006 - 09.2010
Sr. Account Executive -
Hill + Knowlton
12.2005 - 12.2006
Communications Associate -
South Florida Sun-Sentinel
08.2003 - 11.2005
B.S./M.S. - Journalism & Integrated Marketing Communications
West Virginia University
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