ASHLEY OLSON
Rockford,MI
Summary
Dedicated and hardworking individual with a strong work ethic and a hunger for driving success. Results-driven approach to management with a proven track record of leading teams and fostering growth. Skill set includes strategic planning, client relationship management, and operational efficiency. Thrives on team collaboration, adaptability, and delivering measurable outcomes. Known for reliability and proactive approach in optimizing client needs to produce results and increase ROI.
Overview
15
15
years of professional experience
Work History
Owner
Olson’s Southern Grand Marina
09.2019 - Current
- Responsible for executing administrative work, including 90+ customer contractual agreements.
- Organize, plan & execute company events.
- Developed and maintained strong relationships with customers, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Manage financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Built a positive culture that fosters customer engagement, collaboration, and loyalty.
- Established foundational processes for business operations.
- Achieved financial YOY growth with strategic planning, cost control measures, and targeted marketing efforts.
Strategic Growth Specialist
Stream Companies
04.2023 - 09.2024
- Lead outreach efforts; consistently exceeding goal of 30+ emails, 10+ phone calls & social media introductions daily.
- Conducted Discovery Meetings, Internal Team Meetings and Proposal Meetings with potential clients and team.
- Followed all company policies and procedures to deliver quality work.
- Collaborated with cross-functional teams to achieve project goals on time and within budget, improving customer satisfaction.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Conducted in-depth market research for identifying new business opportunities.
- Assisted in developing strategic plan that aligned with long-term company goals.
- Attended networking events across the U.S to build new connections and represent the company.
Senior Digital Sales Specialist
Gatehouse Media
07.2019 - 03.2020
- Responsible for obtaining new business.
- Managed approximately 10-15 Account Managers throughout companies multiple locations.
- Provided research & data to support new Marketing plans & upsell opportunities for Account Managers.
- Responsible for helping Account Managers hit their individual goals.
- Boosted digital sales by developing and executing targeted companies with new marketing campaigns.
- Managed budgets for online advertising efforts, ensuring maximum return on investment across multiple channels.
- Provided comprehensive training and support to junior team members, fostering professional growth within the department.
- Identified new clients through market research, expanding the company's Digital bottomline significantly.
- Optimized digital content through SEO strategies, leading to a marked increase in organic search traffic and improved rankings with SEM campaigns alike.
- Collaborated with cross-functional teams to create engaging and effective content for digital platforms.
- Enhanced customer satisfaction with personalized and timely follow-up on digital inquiries.
- Streamlined sales processes by integrating CRM systems and automating routine tasks.
- Improved user experience on company website through responsive design updates and navigation enhancements, reducing bounce rates significantly.
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Created and presented media and advertising packages to prospective customers.
Senior Account Manager
MLive Media Group
02.2010 - 05.2019
- Responsible for prospecting and closing new marketing business with companies with revenue in excess of $5+ mil.
- Consistently reached sales goals while maintaining and growing book of business and expanding territory.
- Maintained standing as top salesperson within the company, in terms of closed revenue, presenting strategies & setting pace.
- Established loyal relationships with approximately 90+ clients year over year.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients specific needs.
- Regularly updated sales forecasts based upon current pipeline status/anticipated deal closures, allowing for accurate forecasting.
- Streamlined account management processes, improving overall efficiency and productivity.
- Traveled to train junior account managers, fostering their professional growth and skills development within the company.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Increased sales funnel with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met regularly with customers to review analytics, current services and upsell/cross-sell opportunities.
- Maintained current knowledge of evolving changes in marketplace.
Education
Bachelor of Applied Arts - Broadcasting
Central Michigan University
Mount Pleasant, MI12.2008
Skills
- Marketing and Advertising
- Google Analytics
- Relationship Building
- Verbal and Written Communication
- Client Services
- Strategic Planning
- Business Management
- Employee and Partnership Development
- Expert Problem Solver
- Proficient in SALESFORCE and ZoomInfo
Timeline
Strategic Growth Specialist
Stream Companies
04.2023 - 09.2024
Owner
Olson’s Southern Grand Marina
09.2019 - Current
Senior Digital Sales Specialist
Gatehouse Media
07.2019 - 03.2020
Senior Account Manager
MLive Media Group
02.2010 - 05.2019
Bachelor of Applied Arts - Broadcasting
Central Michigan University
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