Ashley Parish

• Responsible for managing VP of Sales, VP of Budgets/Contracts, VP of Growth and Strategy, as well as the business development team.
• Supporting the sales efforts to Private Equity with the CenExel Board.
• Developed relationships with key stakeholders in order to expand customer base.
• Analyzed data trends to identify areas of improvement within the organization.
• Collaborated with the marketing department on promotional activities to maximize product visibility.
• Created an incentive program for top-performing sales staff members.
• Analyzed data sets from CRM systems to uncover actionable insights.
• Organized trade shows and other events to showcase products and services.
• Developed and implemented comprehensive sales strategies to increase revenue.
• Coached and mentored a team of sales representatives to exceed quarterly goals.
• Conducted market research to identify new opportunities in existing markets.
• Established policies and procedures for effective account management practices.

Accomplishments:

Increased pipeline from $450.4M in early January to $703.3M (134% increase) in eight months. February 2024 was the most successful month in CenExel history. Sales on target to achieve best year at CenExel.

• As the initial salesperson working with the Co-Founders, I contributed to the start-up direction, planning, and execution strategies that launched the company and introduced our evolving platform to the Pharma industry.
• Collaborated with senior management on long-term planning initiatives that aligned with corporate goals.
• Managed relationships with external partners and stakeholders to ensure successful collaborations.
• Negotiated and secured contracts with Sponsors, implementing competitive pricing structures.
• Monitored competitors' activities to stay ahead of changes in the marketplace.
• Developed and implemented strategies for expanding the organization's market reach.
• Assisted in developing strategic partnerships with other organizations within the industry.
• Identified potential risks and developed contingency plans accordingly.
• Established and tracked key performance indicators to assess the effectiveness of our technology.
• Ran governance meetings with established partners.
• Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
• Developed and implemented strategic account plans to achieve company objectives.
• Accomplishments: Salesperson of the Year, 2021. Added 10 sponsor logos. Top-performing sales leader, YOY.

• Hired back in 2016 as a growth strategist responsible for penetrating two large Pharma accounts where historically IQVIA (former QuintilesIMS) had minimal exposure.
• Objectives were to increase the wallet share for IQVIA by gaining access to additional services, establishing deeper and broader relationships across therapeutic areas, understanding, and creating account strategies based on Sponsor-specific goals that we could help them achieve.
• Established and led both the Executive Steering Committee and Joint Operational Committee meetings.
• Horizontally aligned the Business Developers globally on the customer's strategic priorities and account planning to achieve/exceed revenue targets.

• Responsible for setting goals and developing plans for business and sales growth across the account base.
• Researching, planning, and implementing new target market initiatives.
• Pursuing leads and moving them through the sales cycle.
• Educate and present to customers on our brand, our experience, capabilities.
• Coordinate with sales, marketing, and leadership to align on overall strategies for greater revenue growth.
• Review best practices to ensure a consistent approach to cross-selling opportunities.
• Responsible for contributing and helping lead Joint Operating Committee meetings for a Preferred Provider Early Clinical Development customer (ECD-Phase I).
• Accomplishments: Responsible for the award one of the largest deals (called SAMM) with AZ. Awarded Preferred Provider relationship with small biotech, where no previous relationship existed within clinical development.

• Worked at COGNIZANT (BPO) in the Lifesciences vertical in 2013 in Business Development.
• Responsible for meeting with Pharma industry leaders to identify needs for consulting or building a strategy or product around a specific problem.

• Started my career at ICON in 1998 as a CRA, promoted to Corporate Trainer, and then promoted into Business Development through 2002.