Ashley Parsons
Digital Marketing Coordinator
Birmingham,AL
It is better to fail in originality than to succeed in imitation.
Herman Melville
Summary
Dynamic Digital Marketing Coordinator skilled at planning, executing and optimizing social media and digital marketing strategies. Promotes products and services successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Among the accomplishments are the creation, revamping, and strengthening of revenue-generating campaigns.
Overview
2
2
years of professional experience
Work History
Digital Marketing Coordinator
Bradley Arant Boult Cummings LLP
11.2022 - Current
- Developed marketing content such as blogs, promotional materials, and advertisements for social media accounts with 10,000+ followers.
- Developed editorial calendars, playbooks, and best practices to improve digital marketing posts and messages across social media channels.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Oversaw social media presence and aligned posts to include branding and trending ideas. - Analyzed and reported social media and online marketing campaign results.
- Supported maintenance, development, and enhancement of external websites, blogs, and client databases.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Marketing Assistant
Burr & Forman LLP
07.2021 - 07.2022
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Repurposed and optimized existing content for use in different mediums.
- Performed keyword research to optimize content for SEO.
- Monitored competitor content to identify areas for improvement in firm campaigns.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Formatted content to adhere to industry-specific style guides.
- Implemented and maintained editorial calendar for firms' social media channels.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Kept organized tracking documents detailing assignments, in-progress work, and completed project milestones.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Social Media and Marketing Intern
Momentum Leaders
01.2021 - 07.2021
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Conducted daily updates to social media profiles to boost company online presence.
- Contributed to mock-ups, email campaigns, and social media content.
- Assisted with capturing and analyzing social media metrics.
- Created engaging content and posted to Momentum Leaders' website.
- Strengthened content through proofreading and editing.
- Designed marketing materials to promote events and company updates.
- Helped with planning and hosting of marketing events.
- Assisted CEO and Director of Programs with various marketing projects that would engage new leads to meet deliverables.
Education
Bachelor's of Arts - Communication & Media
05.2021
- Dean's List: Fall 2017-Spring 2019, Spring 2021
- Awards: Speaker of the Year 2021, People's Choice Senior Communications & Media Workshop
- Capstone Project: Lending a Hand in Resilience. My partner and I developed and presented a program to the Birmingham community to instruct participants in improving their communication in times of crisis utilizing communication theory.
- Lambda Pi Eta Member
- Delta Delta Delta Fraternity Member
Skills
- Social Media Digital Marketing
- Digital Content Development
- Administering Social Media Accounts
- Search Engine Optimization Practices
- Social Media Trend Analysis
- Market Research & Competitor Review
- Project Management
- Collaborative Team Work
- Time Management
Accomplishments
- Increased followers by 9.4% within three months.
- Created dynamic and engaging content resulting in increased website and social media traffic by 6.4% month over month.
- Increased cross-network monthly impressions by 11% month over month.
- Integrated social media campaigns into grassroots marketing plans, growing social media audience 30%.
- Increased average monthly engagements by 7,000 across all channels within three months.
- Achieved 8% audience growth in three months by effectively rebranding social media channels and implementing forward-thinking digital marketing campaigns.
- Designed forward-thinking digital marketing campaigns leading to an increase 12% in web traffic over three months.
Additional Information
- Willing to relocate: Anywhere.
- Authorized to work in the US for any employer.
Timeline
Digital Marketing Coordinator - Bradley Arant Boult Cummings LLP
11.2022 - Current
Marketing Assistant - Burr & Forman LLP
07.2021 - 07.2022
Social Media and Marketing Intern - Momentum Leaders
01.2021 - 07.2021
Samford University - Bachelor's of Arts , Communication & Media
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