Ashley Patterson
Hinesville,GA
Summary
With over 15 years of experience in recruitment, admissions, student services, and event planning, my expertise spans across various areas. Throughout my career, I have successfully led teams in achieving enrollment goals and have a deep understanding of enrollment management. My strong organizational skills and attention to detail have allowed me to effectively manage the enrollment and re-enrollment process, ensuring that all necessary steps are taken. By analyzing data and making informed decisions, I am able to identify and address any barriers to enrollment and re-enrollment. My passion for education drives me to ensure that every student has access to high-quality academic programs. With this motivation, I am dedicated to the success of the enrollment and re-enrollment process.
Overview
23
23
years of professional experience
Work History
Admissions Representative
South University-Savannah, GA
03.2024 - Current
- Assist prospective students in defining their academic and career goals and identifying the means to achieve them
- Manage time and inquiry resources effectively to generate interest in South University's programs
- Conduct a high volume of prospect phone contacts to secure appointments and interview activities
- Perform follow-up activities with unresolved interviewees and prospective students
- Collaborate interdepartmentally with student support services to ensure student retention and success
- Provide high-quality services to clients, focusing on their development, growth, and involvement
- Accurately and comprehensively explain educational programs and expected outcomes to prospective students
- Meet weekly performance goals by utilizing approved recruitment policies and formats
- Make prompt and effective contact with inquiries and redirect unqualified leads
- Conduct interviews with prospective students, assess their qualifications for enrollment, and forecast new student enrollments periodically
- Consistently follow up with applicants to ensure successful matriculation
- Work collaboratively with other personnel and departments for data collection and respond positively to their requests
- Professionally communicate through emails, phone calls, and other electronic means
- Exceeded my personal team goal by 125% each quarter since joining the organization, demonstrating exceptional performance and dedication
- Developed and proposed innovative strategies to increase enrollment, which were successfully implemented, leading to significant growth in student enrollments
- Recognized for leadership skills in managing and motivating the admissions team, contributing to overall departmental success
Military Recruitment Specialist
Columbia College-Fort Stewart, GA
06.2023 - 03.2024
- Actively seek out and attract potential military students who are interested in pursuing higher education
- Work closely with military bases and personnel to promote the benefits of attending Columbia College and provide guidance and support throughout the enrollment process
- Build relationships with military personnel and families, including active-duty service members, veterans, and their dependents
- Provide information about the available programs and resources, including financial aid options, to help prospective students make informed decisions about their education
- Serve as a liaison between the college and the military community, helping to ensure that the needs of military students are met and that their unique experiences and perspectives are valued.
Associate Director of Admissions/ Marketing and Communications Assoc. Director
Salem College-Winston-Salem, NC
02.2022 - 06.2023
- Responsible for developing and implementing a comprehensive student recruitment plan, providing leadership and support for the recruitment efforts, effectively managing the Colleges CRM database, developing data-driven recruitment strategies, and ensuring efficient processing of admission applications
- Supervise admissions counselors, work study students, and a newly developed call team
- Adhere to NCAA and MVC rules and represent the Office of Admissions on various College committees
- Foster an office environment that empowers staff to provide excellent customer service and personalization
- Promote a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
Director of Admissions/Director of Financial Aid/ VA Certifying Official
Winston Salem Barber School-Winston-Salem, NC
06.2019 - 02.2022
- Provide strategic leadership for the institution by collaborating with the board of directors and the President to establish long-term goals, strategies, plans, and policies
- Diversify the student population through recruitment efforts and achieve the expansion of enrollment at two campus locations, exceeding quarterly goals for new school starts
- Restructure to further support the growth and success of the school.
Event Designer and Consultant
PinkLondon Event Consulting
01.2013 - 01.2022
- Seamlessly plan and execute both professional and social meetings for a range of clients
- Manage budgets of up to $75,000 for events with up to 450 attendees, multiple vendors, and other event contributors including entertainers, photographers, caterers, and AV technicians.
High School Teacher/ Head Basketball Coach
Falls Lake Academy High School-Creedmoor, NC
06.2018 - 06.2019
- Received excellent mid and end of the school year evaluations from my principal and superintendent
- Created a curriculum that prepared ninth and tenth grade students for life outside of school
- Taught important skills such as note-taking, college preparation, stock market, business development, financial planning, time management, and social and human relations.
Student Services Coach/ Federal Financial Aid Officer/VA Certifying Official
Strayer University-Greensboro, NC
11.2016 - 06.2018
- Supported students through their academic careers
- Proactively advised groups of assigned students by phone, email, and text
- Ensured accuracy and completeness of student payment plans, to include monitoring student accounts and communicating with students to resolve outstanding balances
- Ensured that the finalizations of student registrations was in accordance with established University policy.
Assistant Director of Admissions
South University-High Point, NC
08.2013 - 11.2016
- Recruited qualified applicants for admissions to a campus, while following ethical and regulatory standards
- Managed time and resources to achieve enrollment goals
- Conducted prospect phone contacts and conducted follow-up activities with applicants
- Recruited qualified applicants for admissions to the assigned campus in accordance with state and federal accreditation and university policies and regulations, consistent with the highest ethical standards.
Student Support Coordinator/Retention Specialist
Division of Student Affairs-Greensboro, NC
01.2009 - 08.2013
- Strong background in student account management
- Achieved commendable audit ratings, received an award for outstanding collections, and worked collaboratively with Admissions Coordinators to provide excellent service to prospective students and parents
- Assisted in managing and training new student account representatives
- Led the development of academic schedules and implemented a retention plan for undergraduate and graduate students, resulting in the highest retention percentage within the university system
- Advised individual students on course selection, maintained advisee files, updated academic reports, and validated information with the student database
- Ensured the success of Student Orientation, Advisement, and Registration.
Account Representative
CITI Card
01.2008 - 01.2009
Operations Coordinator
Willie Watkins Funeral Home
01.2006 - 01.2007
Administrative Assistant
AppleOne Employment Agency
01.2002 - 01.2006
Education
Master's in Education -
Strayer University
Greensboro, NC09.2009
Bachelor's in Psychology -
Bennett College
Greensboro, NC05.2006
Skills
- Microsoft Office (10 years)
- Customer Service (10 years)
- Sales Experience (10 years)
- Leadership Experience (10 years)
- Written Communication (10 years)
- Organizational Skills (10 years)
- Events Management (7 years)
- Financial Services (5 years)
- Canva (2 years)
- Salesforce Marketing Cloud
- Video editing
- Slate
- Management (10 years)
- Leadership (10 years)
- Campaign Management
- Team Development (10 years)
- Student Recruitment
- Training and Development
- Military Recruitment
- Academic Advising
- Sales
- CRM software
- Sales management
- Negotiation
- Salesforce
- Google Suite
- Territory management
- Recruiting
- Project management
- Leadership
- Conflict management
- Marketing
- Account management
- Customer service
- Customer relationship management
- Interviewing
- Workday
- Records management
- PeopleSoft
- Presentation skills
- Events management
- Succession planning
- Training & development
- Sports coaching
- Microsoft Publisher
- Windows
- Human resources
- Social media management
- Teaching
- Academic advising
- Hotel experience
- Education administration
- Supervising experience
- Clerical experience
- Curriculum development
- Budgeting
- Microsoft Office
- Computer literacy
- Computer skills
- Communication skills
- Relationship management
- Team management
- Outbound sales
- Analysis skills
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Admissions Representative
South University-Savannah, GA
03.2024 - Current
Military Recruitment Specialist
Columbia College-Fort Stewart, GA
06.2023 - 03.2024
Associate Director of Admissions/ Marketing and Communications Assoc. Director
Salem College-Winston-Salem, NC
02.2022 - 06.2023
Director of Admissions/Director of Financial Aid/ VA Certifying Official
Winston Salem Barber School-Winston-Salem, NC
06.2019 - 02.2022
High School Teacher/ Head Basketball Coach
Falls Lake Academy High School-Creedmoor, NC
06.2018 - 06.2019
Student Services Coach/ Federal Financial Aid Officer/VA Certifying Official
Strayer University-Greensboro, NC
11.2016 - 06.2018
Assistant Director of Admissions
South University-High Point, NC
08.2013 - 11.2016
Event Designer and Consultant
PinkLondon Event Consulting
01.2013 - 01.2022
Student Support Coordinator/Retention Specialist
Division of Student Affairs-Greensboro, NC
01.2009 - 08.2013
Account Representative
CITI Card
01.2008 - 01.2009
Operations Coordinator
Willie Watkins Funeral Home
01.2006 - 01.2007
Administrative Assistant
AppleOne Employment Agency
01.2002 - 01.2006
Master's in Education -
Strayer University
Bachelor's in Psychology -
Bennett College
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