Open To Work
Ashley Porter
St Louis,MO
Work Preference
Summary
Accomplished retail specialist skilled in team leadership and customer engagement within the beauty sector. Expertise in training staff on product knowledge and sales techniques, driving high performance, and maintaining compliance with industry standards.
Overview
13
13
years of professional experience
Work History
Luxury Beauty Consultant & Business Manager
Macy's
St Louis, United States
07.2019 - 05.2026
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Trained staff on product knowledge and sales techniques.
- Led team in daily operations and customer service initiatives, enhancing customer satisfaction.
- Fostered a collaborative environment promoting teamwork and communication.
- Coached and mentored individuals on professional development goals.
- Recognized individual achievements to foster a positive work environment and boost team morale.
- Facilitated collaboration between departments to ensure successful event completion.
- Maintained up-to-date knowledge of industry trends in order to apply best practices.
- Created a positive and motivating work environment, leading to an increase in team morale.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Built and deepened productive and positive customer relationships with high-quality service and focus on gaining loyalty.
- Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
- Developed sales strategies to promote new products to clients.
- Handled cash register transactions accurately and efficiently.
Assistant Store Manager
Dry Goods USA
Saint Louis, Missouri
07.2018 - 07.2019
- Managed all store functions to drive profitability and enhance customer service.
- Trained sales associates on sales techniques, product knowledge, and store policies.
- Supervised both selling and non-selling employees to ensure operational efficiency.
- Conducted employee performance appraisals and managed disciplinary actions for accountability.
- Coordinated interview processes, conducted interviews, and recommended hiring decisions.
- Monitored store visual appearance to align with brand standards and attract customers.
- Implemented visual merchandising strategies to enhance product presentation and drive sales.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
Boutique Lead & Advisor
Bare Minerals
St. Louis, MO
11.2016 - 10.2018
- Promoted girlfriend experience to develop client-centric business strategies.
- Demonstrated exceptional client service and effective selling techniques.
- Tracked personal sales metrics to identify opportunities for performance optimization.
- Created inviting atmosphere to enhance client experience and drive sales.
- Confirmed client needs through product demonstrations and informative education.
- Closed sales by addressing client inquiries and confirming product choices.
- Utilized ice-breakers to establish rapport with clients and build trust.
- Consistently achieved or exceeded personal sales goals through dedication.
Sales Leader, Sales Associate
Sunglass Hut
Greater St. Louis Area
01.2017 - 01.2018
- Led sales team to enhance customer engagement and drive brand loyalty.
- Analyzed market trends to identify new sales opportunities and strategies.
- Developed training programs to improve product knowledge and service skills.
- Streamlined store operations on the sales floor to create a seamless shopping experience.
- Enhanced Sunglass Hut brand visibility through exceptional customer service on the sales floor.
Sales Associate & Acting Keyholder
Lane Bryant
Brentwood, MO
05.2015 - 04.2017
- Drove store goals for year, month, week, and segment through strategic initiatives.
- Motivated teams to achieve targeted results via effective communication practices.
- Maintained a team selling environment that enhanced clients' Lane Bryant experience.
- Supported Lane Bryant selling incentives and product knowledge strategies to boost sales.
- Assisted leadership with role responsibilities to improve overall store operations.
Fashion Program Ambassador
The Art Institutes
Greater St. Louis Area
07.2014 - 09.2015
- Engaged with prospective students to promote educational programs and services.
- Guided campus tours showcasing facilities and student work to interested applicants.
- Collaborated with faculty to enhance student recruitment strategies and outreach efforts.
- Facilitated first quarter students' transition to Art Institute of St. Louis through weekly communication and support.
Resident Assistant
The Art Institutes
St Louis, Missouri
09.2013 - 09.2015
- Enforced established rules at Art Institute of St. Louis, ensuring a safe environment.
- Distributed informative flyers to maintain awareness among students and staff.
- Conducted bi-weekly rounds to uphold order and organization.
- Participated in weekly meetings to share updates and strategies.
- Provided guidance to students facing academic challenges, fostering resilience.
- Facilitated communication between students and faculty for enhanced collaboration.
- Organized student events to promote community spirit within the campus.
Skills Trainer, Sales Associate
Cracker Barrel
St. Charles, MO
03.2013 - 08.2015
- Engaged customers to identify needs and preferences for tailored service.
- Assisted customers with professionalism, enhancing overall shopping experience.
- Conducted interactions aligned with company standards, fostering positive customer relationships.
- Initiated contact with potential customers to establish rapport and encourage repeat business.
- Built strong relationships with guests and co-workers to promote teamwork.
- Priced and stocked sales items to ensure optimal product availability.
- Set up visually appealing displays to attract customer attention.
- Maintained order and cleanliness of retail space to enhance shopping conditions.
Education
Bachelor of Arts - Fashion Marketing
The Art Institute of St. Louis
St Louis, MO09-2015
High School Diploma - General education
Normandy High School
St Louis, MO06-2010
Skills
- Client Engagement
- Customer Relationship Management
- Training & Development
- Coaching/Team Building
- Team leadership
- Brand Presentation
- Effective communication
- Relationship building
- Motivating teams
- Conflict Resolution
- Time management
- Problem Solving
- Consultative Sales
- Goal Achievement
Timeline
Luxury Beauty Consultant & Business Manager
Macy's
07.2019 - 05.2026
Assistant Store Manager
Dry Goods USA
07.2018 - 07.2019
Sales Leader, Sales Associate
Sunglass Hut
01.2017 - 01.2018
Boutique Lead & Advisor
Bare Minerals
11.2016 - 10.2018
Sales Associate & Acting Keyholder
Lane Bryant
05.2015 - 04.2017
Fashion Program Ambassador
The Art Institutes
07.2014 - 09.2015
Resident Assistant
The Art Institutes
09.2013 - 09.2015
Skills Trainer, Sales Associate
Cracker Barrel
03.2013 - 08.2015
Bachelor of Arts - Fashion Marketing
The Art Institute of St. Louis
High School Diploma - General education
Normandy High School