Ashley Racchini
Duncansville,PA
Overview
19
19
years of professional experience
Work History
Manager of Internal Communications
Sheetz, Inc.
08.2022 - Current
- Strategically design and implement internal communication plans to drive increased employee engagement and alignment with company objectives.
- Lead a cross-functional team of 7 communication professionals, promoting collaboration and implementing projects aimed at optimizing internal workflows.
- Design and execute company-wide events and initiatives to align them with corporate goals.
- Demonstrate strong skills in interdepartmental coordination and operational planning.
- Demonstrate expertise in executive support and strategic alignment by crafting and delivering high-impact messaging, tailoring the content for diverse audiences.
- Drive the formulation of department-specific content aligning with evolving needs and operational adjustments, revealing adaptability and comprehensive grasp on internal procedures.
- Execute multi-channel campaigns to publish fresh content.
- Evaluate the impact of internal communications efforts by tracking metrics, analyzing results, and making data-driven recommendations for improvements.
Operations Communications Specialist II
Sheetz, Inc.
11.2019 - 08.2022
- Product Owner, System Administrator, Content Editor/Creator of EZ Planner and Employee Digital Kiosk.
- Integrate within Operations in order to maintain Operations knowledge and serve as liaison between Internal Communications and Operations to ensure alignment on messaging priorities and strategic messaging.
- Provide direction and solutions to other departments to help them achieve timely, relevant and targeted communication.
- Provide consultation to departments and projects to ensure operations initiatives, goals and strategies are incorporated into messaging.
- Ensure strategic alignment of all communication across OPS communication channels.
- Ensure operations initiatives, goals and strategies are considered in internal communications.
- Edit and draft communications including tasks, copy, scripts, speeches, memorandums and messaging across variety of communication vehicles.
- Consolidate messaging to provide concise and effective communication, coordinated, relevant and timely.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
Operations Communications Specialist
Sheetz, Inc.
12.2015 - 11.2019
- Developed and implemented streamlined communication process to store management teams.
- Managed, created and scheduled all communications to store level employees.
- Identified vendor for new EZ Planner software.
- Led development and launch of new task management tool to all stores.
- Responsible for training and launching to stores and support staff.
- Developed content plan and strategy for future phases of employee digital kiosk.
- Design and create content and messaging for quarterly store meeting agendas.
Talent Acquisition
Sheetz, Inc.
07.2015 - 12.2015
- Assisted with creation and implementation of new Sheetz applicant tracking system, Talent Workz: Recruiting.
- Collaborated with outside vendor to create and build system to fit hiring needs of company.
- Developed written content for newly created online job website.
- Screened and interviewed store level management team candidates for Ops Leadership.
Store Manager
Sheetz, Inc.
01.2012 - 07.2015
- Operational Excellence Store of the Year, Top 5 stores in the company in 2014
- Liaised with loyal customers, developed relationships with vendors and ensured sales floor remained clean, stocked and merchandised according to company plan-o-grams.
- Responsible for all controllable expenses, including but not limited to: labor, inventory levels and cash and inventory shortages.
- Maintained all quality brand imagine standards for Sheetz.
- Managed all aspects of hiring and staffing, including recruiting, training, and scheduling, while ensuring alignment with labor hour budgets and optimizing workforce efficiency.
Assistant Manager
Sheetz, Inc.
09.2011 - 01.2012
- Lead day-to-day store operations in absence of store manager.
- Assisted in opening of store in high-volume market.
- Partnered with store manager to develop and train new employees and management team members.
- Monitored and analyzed business processes and results to profitably achieve store goals.
Executive Producer, WFMJ Today
WFMJ Television, Inc.
05.2005 - 09.2011
- Oversaw the production of a high-impact hour-long morning news show, managing all aspects of content creation, from story development to on-air execution.
- Led a team of producers, reporters, and on-air talent in creating engaging morning news content, ensuring timely delivery and adherence to broadcast standards.
- Directed daily editorial meetings and coordinated with reporters and crew to develop compelling stories and segments, enhancing the show's reputation for timely and relevant news coverage.
Education
Bachelor of Science in Communication -
Clarion University of PA
Clarion, PA01.2005
Timeline
Manager of Internal Communications
Sheetz, Inc.
08.2022 - Current
Operations Communications Specialist II
Sheetz, Inc.
11.2019 - 08.2022
Operations Communications Specialist
Sheetz, Inc.
12.2015 - 11.2019
Talent Acquisition
Sheetz, Inc.
07.2015 - 12.2015
Store Manager
Sheetz, Inc.
01.2012 - 07.2015
Assistant Manager
Sheetz, Inc.
09.2011 - 01.2012
Executive Producer, WFMJ Today
WFMJ Television, Inc.
05.2005 - 09.2011
Bachelor of Science in Communication -
Clarion University of PA