ASHLEY RALSTON
Murfreesboro,TN
Summary
Versatile operations, marketing, and communications leader with a proven track record in restoration and construction operations, digital strategy, community engagement, and brand development. Experienced in scaling teams, increasing revenue, managing high-volume project pipelines, and aligning operational performance with business growth. Known for collaborative leadership, strategic thinking, and strong insurance and client relations. Operations and marketing leader with proven success driving revenue growth, managing high-volume restoration and construction operations, and leading cross-functional teams. Expertise in insurance claims coordination, project workflows, and performance optimization. Known for collaborative leadership, operational discipline, and results-driven execution.
Overview
8
8
years of professional experience
Work History
Operations Manager
CAMCO Restoration & Construction
02.2025 - Current
- Lead daily operations for water, fire, mold, and storm restoration projects, overseeing 20 active jobs per month.
- Direct and develop a 10-person operations team across production, project management, and administration.
- Increased company revenue by 50% through improved workflows, production controls, and financial tracking.
- Manage timelines, job costing, change orders, supplements, and profitability from mitigation through reconstruction.
- Coordinate directly with insurance adjusters, homeowners, subcontractors, and vendors to streamline approvals and billing.
- Implement SOPs that improved communication, reduced cycle times, and elevated customer satisfaction.
- Serve as escalation point for complex claims, customer concerns, and insurance negotiations.
Program Communications & Marketing Manager
NiSource
05.2021 - 05.2024
- Led integrated marketing campaigns across print, digital, and video platforms.
- Managed budgets, vendors, analytics, and performance reporting for leadership.
- Developed customer insights through research, segmentation, and lead generation.
Founder & Content Director
NW Ohio Moms
08.2018 - 09.2022
- Built and scaled a regional digital platform through content strategy, partnerships, and influencer marketing.
- Managed editorial teams and multi-channel digital campaigns.
Marketing Manager
Crib and Kids
04.2018 - 12.2020
- Directed full-funnel marketing strategies including social, email, events, and launches.
- Improved acquisition and retention through targeted campaigns and brand storytelling.
Education
Bachelor of the Arts - Human Resource Management
Wichita State University
Wichita, KS05.2013
Skills
- Operations Management
- Construction Management
- Project Management
- Insurance Claims Management
- Revenue Growth
- Cost Control
- Team Leadership
- Scheduling
- SOP Development
- Change Orders & Supplements
- Vendor Management
- Client & Adjuster Relations
- Strategic Marketing
- Digital Marketing
- Budget Management
- KPI Tracking
Timeline
Operations Manager
CAMCO Restoration & Construction
02.2025 - Current
Program Communications & Marketing Manager
NiSource
05.2021 - 05.2024
Founder & Content Director
NW Ohio Moms
08.2018 - 09.2022
Marketing Manager
Crib and Kids
04.2018 - 12.2020
Bachelor of the Arts - Human Resource Management
Wichita State University
TECHNOLOGY & SOFTWARE
- Restoration & Insurance: Xactimate, PSA, ALBI, MICA
- Project & Operations: Quickbooks, Trello, CRM Systems, Microsoft Office
- Marketing & Analytics: Mailchimp, Meta Business Suite, Canva, Later, Google Analytics