Ashley Robins
Charlotte,NC
Summary
Analytical professional with expertise in data analysis, consumer behavior insights, and survey design. Skilled in research methods and delivering actionable insights that drive optimized marketing strategies. Recognized for adaptability, problem-solving, and effective communication, with a passion for leveraging analytics to create meaningful impact.
Overview
3
3
years of professional experience
Work History
Marketing Director
Ivy Creek Landscapes
Charlotte, North Carolina
07.2024 - 11.2024
- Generated a record-breaking total lead value of over $848,000 in one quarter.
- Collected and analyzed customer demographics, preferences, and buying habits, enabling targeted strategies that optimized marketing efforts and improved campaign ROI.
- Created models to forecast sales trends based on past and current market conditions, resulting in a 13% quarter-on-quarter increase in revenue.
- Developed the company's first tracking system and standardized P&L statements by analyzing historical spending data, improving budget projection accuracy and enhancing financial reporting processes.
- Interpreted and presented data to company management using charts, flowcharts, graphs, and spreadsheets, streamlining decision-making processes and driving strategic initiatives.
Marketing and Policy Lead
ANJA
Highland Park, New Jersey
01.2022 - 07.2024
- Co-founder and Marketing Lead of ANJA, one of New Jersey's first 80 state-licensed dispensaries and the first in Highland Park. Successfully launched a 5,000-square-foot retail site offering both online and in-store purchasing options to serve consumers aged 21+.
- Conducted focus groups and qualitative community research to identify consumer preferences, guide product selection, and tailor marketing strategies to local needs.
- Collaborated with lobbyists, government officials, and stakeholders to streamline the licensing process, securing both municipal and state approvals.
- Researched, developed, and implemented Standard Operating Procedures (SOPs) for in-store processes, inventory management, and retail staffing, ensuring compliance and operational efficiency.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Prepared reports on progress made towards achieving long-term objectives.
- Actively participated in industry events, conferences, and networking opportunities to enhance brand visibility and business growth.
- Implemented processes to ensure compliance with applicable laws and regulations.
Education
Master's - Applied Economics And Management
Cornell University
Ithaca, New York05.2022
Bachelor's - Triple Major in Economics, Political Science, And Business Administration
Coe College
Cedar Rapids, Iowa05.2021
Skills
- Consumer behavior and market trends analysis
- Market research and competitive analysis
- Data analytics and visualization (R, Stata, Excel)
- Survey design and execution
- Qualitative and quantitative research methods
- Team collaboration and communication
References
References available upon request.
Timeline
Marketing Director
Ivy Creek Landscapes
07.2024 - 11.2024
Marketing and Policy Lead
ANJA
01.2022 - 07.2024
Master's - Applied Economics And Management
Cornell University
Bachelor's - Triple Major in Economics, Political Science, And Business Administration
Coe College
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