Summary
Overview
Work History
Education
Skills
Timeline
LINKS
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ASHLEY ROMERO

LOS ANGELES

Summary

Journalist with a background in PR, marketing, and student media, experienced in content curation, article briefing, and managing editorial workflows. Skilled at building authentic brand presence, engaging diverse audiences, and delivering stories with a comfortable, confident on-camera presence.


Overview

2
2
years of professional experience

Work History

Journalist Intern

LAist
06.2025 - 08.2025
  • Promoted station branding and membership opportunities by tabling at local events, effectively communicating the station’s mission and increasing audience reach.
  • Selected and summarized affiliate articles aligned with member interests, writing engaging briefs to drive readership and content relevance.
  • Coordinated editorial timelines in Airtable
  • Contributed to the publication's credibility by adhering to ethical standards in reporting practices.
  • Contributed to team brainstorming sessions, generating fresh content ideas and perspectives.

PR/Marketing Manager

California State University, Los Angeles (University Times)
08.2024 - 05.2025
  • Co-created and hosted the Diablos' Media Instagram show to expand campus coverage and community engagement.
  • Elevated visibility by developing and executing comprehensive social media posts on Instagram.
  • Assisted in CSULA First Annual Sports Summit 2025- planned and promoted events via Instagram(2.1k total profile views from event)
  • Negotiated partnerships with departments maximizing exposure on campus.
  • Trained junior staff for on-camera readiness.
  • Managed social media accounts engaging with followers and providing timely responses.

Social Media Editor/Multimedia Journalist

California State University, Los Angeles (University Times)
01.2024 - 05.2025
  • Utilized analytics tools to monitor success of posts and make data-driven decisions for future initiatives.
  • Developed editorial calendar to ensure consistent content posting schedule and maintain audience interest.
  • Wrote and published articles for campus newspaper: voter guides, multimedia pieces, campus news, narratives.
  • Utilized social media channels to promote articles and interact with readers, increasing online engagement rates.
  • Cultivated strong relationships with sources and other contacts to support leads and story development.

Education

Journalism (BA) - Journalism

California State University-Los Angeles
Los Angeles, CA
05.2025

Skills

  • Strong communication
  • Script writing
  • On-camera performance
  • Content strategy/creation
  • Organization
  • Adobe
  • Microsoft Office365
  • WordPress
  • Grove
  • Canva
  • Airtable (Merlin)

Timeline

Journalist Intern

LAist
06.2025 - 08.2025

PR/Marketing Manager

California State University, Los Angeles (University Times)
08.2024 - 05.2025

Social Media Editor/Multimedia Journalist

California State University, Los Angeles (University Times)
01.2024 - 05.2025

Journalism (BA) - Journalism

California State University-Los Angeles

LINKS

  • Diablos Media Instagram
  • University Times articles
  • Cross-published 2024 Voter Guide(Boyle Heights Beat)
  • LinkedIn
  • Cross-published 2024 Voter Guide (CALÓ News)

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