Summary
Overview
Work History
Education
Skills
Accomplishments
Freelance Experience
Languages
Apprenticeships
Timeline
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Ashley Sanchez

Ashley Sanchez

New York,NY

Summary

Dynamic detail-oriented hospitality management professional with 15 years of comprehensive experience in the wellness, spa, hospitality, and lifestyle industries. Renowned for successfully managing all aspects of business operations, including guest and resident relations, sales, negotiations, and talent development. Experienced in working with high-profile clients, ensuring their unique needs are met with discretion and professionalism. Adept at cultivating exceptional guest experiences and fostering long-term client relationships through innovative marketing strategies that enhance both acquisition and retention. Possesses a unique ability to secure and collaborate with niche and industry-renowned small businesses, driving growth and expanding market presence. Passionate about creating high-quality service environments and consistently advancing organizational success with a proactive, results-oriented approach and unwavering commitment to excellence in the hospitality sector.

Overview

16
16
years of professional experience

Work History

Associate Manager

The Alchemist's Kitchen
04.2024 - Current
  • Managed the setup and operations of the company's pop-up at Rockefeller Center, overseeing the entire process from load-in to load-out. Recruited and developed a team of 10, ensuring efficient and effective operations.
  • Led the development of Standard Operating Procedures (SOPs) and contributing to the visual setup of the bar and retail space, ensuring a cohesive and inviting environment.
  • Oversaw training and onboarding process for all newly hired employees within The Alchemist's Kitchen x Hero Entertainment Partnership.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Cross-trained existing employees to maximize team agility and performance.
  • Generated repeat business through exceptional customer service.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Represented company and promoted products at conferences and industry events.
  • Facilitated business by implementing practical networking techniques.
  • Promoted to oversee both the partnership location at Rockefeller Center and the flagship store, taking on expanded responsibilities to ensure seamless operations, consistent branding, and exceptional customer experiences across both locations.

Business Manager

Lucky Cheng's
03.2022 - 09.2023

Directed business operations for the owner, overseeing customer service, inquiries, order confirmations, and feedback across multiple channels including phone, email, marketing, and social media. Enhanced website functionality and expanded online presence through strategic partnerships with third-party platforms, driving traffic for events and dining. Led revenue-generating initiatives while managing venue operations and talent. Supervised weekend show and dining logistics, including event setup, stage arrangements, and lighting/audio needs. Provided personalized guest service, managed reservations, and collaborated with the owner and kitchen to refine menus and cocktails. Assisted bar staff and served as an event bartender when needed. Held weekly meetings to streamline operations, boost employee performance, and maintain the operational excellence of a 30-year-old brand.

Fitness Facilitator

Beam Living, A Blackstone Portfolio Company
10.2021 - 02.2022

Assistant General Manager, Health & Wellness

Beam Living, A Blackstone Portfolio Company
03.2020 - 08.2020

Implemented the first virtual group fitness classes for the residents of Stuytown, Peter Cooper Village, Kips Bay Court, and Parker Towers, during the Covid-19 lock down. A fitness initiative which catered to over 30,000 residents and employees of Beam Living. Assisted the General Manager in meeting the needs of the community, the business, and the team. Took ownership of the fitness department, assisted in managing the fitness staff, group exercise instructors, personal trainers plus Membership & Personal Training revenue. Provided immaculate customer service to all members, residents and staff team. Contributed a positive and exciting work culture to the team, the member experience, and the club to create a better community.

Resident Experience Manager

LIVunLtd
10.2018 - 02.2020

Managed Amenity Spaces, staff, and inventory to ensure flawless operations. Fostered close collaboration with the Property Manager, Board of Directors, and Social Committee to ensure programs and activities resonated with the property's overarching goals, values, and budgetary considerations. Functioned as a pivotal liaison between management and residents, facilitating effective communication and understanding. Collaborated closely with the Creative Team to meticulously plan and execute events, ensuring they met and exceeded expectations. Provided invaluable insight and guidance on brand offerings such as personal training, spa packages, and leisure activities, aiming to elevate the overall resident experience.

Administrative Assistant

Fitness Sanctuary
04.2018 - 12.2018

World Gym

General Manager
05.2013 - 04.2018

Sales, Retail, Operations Manager

Bally Total Fitness
05.2009 - 02.2013

Education

Associate of Science - Exercise Science

Hudson County Community College
Jersey City, NJ

Skills

  • Project management
  • Negotiation
  • Staff training and development, scheduling, recruiting
  • Budgeting, and P&L
  • Results analysis
  • Business development and management
  • Operations management
  • Spa and Fitness Management, Event Management and Event Bartending
  • Remote Operations
  • Partnership Development
  • Talent Management
  • Microsoft Suite, Google Workplace, Meta, Outlook, Mailchimp, Asana, Mindbody Business, CRMs, Windows, Mac, ADP Workforce Now, Canva

Accomplishments

  • Established and Managed Pop-Up at Rockefeller Center: Led the setup and operations for the company's pop-up at Rockefeller Center, from load-in to load-out. Built and developed a team of 10, focusing on recouping startup costs and successfully breaking even by the end of the partnership. Cultivated new partnerships, including collaborations with Waris Alhuwalia of House of Waris Botanicals, and coordinated private events, such as the premiere screening of “Music for Mushrooms.”
  • Negotiated High-Profile Events and Partnerships: Successfully negotiated and executed events with global firms like Edelman and GumGum, significantly enhancing business success and brand visibility. Fostered relationships with prominent figures, including RuPaul’s Drag Race celebrity Yuhua Hamasaki and renowned vogue model Anderson, “Serena Tea.”
  • Pioneered Virtual Fitness Initiatives: Spearheaded the launch of virtual group fitness classes for Beam Living properties during the 2020 COVID-19 lockdown, catering to over 30,000 residents. This critical initiative generated revenue during a challenging period. Beam Living is a Blackstone Portfolio company, part of the world's largest alternative asset manager with $1 trillion in AUM.
  • Enhanced Spa and Wellness Operations: Implemented reservation systems for spa and wellness services, streamlining customer experience. Orchestrated and managed diverse events for 300+ residents, including bi-monthly wine clubs, summer barbecues, and New Year's brunches at properties such as Galaxy Towers in Guttenberg, NJ, and 77 Hudson in Jersey City, NJ, from 2018 to 2020.

Freelance Experience

  • Fight Inspector and Judge, World Kickboxing Organization Delaware, August 2022
  • Fight Inspector, International Sports Karate Association New York, July 2022

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Apprenticeships

Brooklyn Herborium | Herbal Crafter | Brooklyn, New York  Mar 2024- Jun 2024  

High Impact Martial Arts | Assistant Kickboxing Instructor | New Jersey  Mar 2021- Sep 2023

Timeline

Associate Manager

The Alchemist's Kitchen
04.2024 - Current

Business Manager

Lucky Cheng's
03.2022 - 09.2023

Fitness Facilitator

Beam Living, A Blackstone Portfolio Company
10.2021 - 02.2022

Assistant General Manager, Health & Wellness

Beam Living, A Blackstone Portfolio Company
03.2020 - 08.2020

Resident Experience Manager

LIVunLtd
10.2018 - 02.2020

Administrative Assistant

Fitness Sanctuary
04.2018 - 12.2018

World Gym

General Manager
05.2013 - 04.2018

Sales, Retail, Operations Manager

Bally Total Fitness
05.2009 - 02.2013

Associate of Science - Exercise Science

Hudson County Community College
Ashley Sanchez