Ashley Sanders

I am responsible for building a new division that consists of implementing from the ground up an outside sales commercial division covering the state of Indiana for our IT sector. This has entailed me developing go to market sales strategies, building a CRM from scratch, networking to introduce our company to the market, developing a relationship with all of our channel partners and gaining an understanding of how to best to leverage those partnerships to aide our company in crushing our initial goals. In addition, I am responsible for developing the sales executives training programs, career pathway development, and on-going growth programs. Recruiting, product training, ride alongs, training sessions, pipeline review/management are my main focus now along with aiding my team in winning deals. I report weekly to the owner of the company and monthly to our main channel partners.

• I was responsible for the hiring, developing, and maintaining of a large team (up to 30 Sales Executives)across four states and four major markets for a SaaS company specializing in restaurant and hospitality POS.
• I was hired as an Area Sales Manager solely over Indiana and was promoted to a Sales Director of three additional states within 2 months of my start date.
• My day to day responsibilities included field time with account executives to grow market share, maintain daily reporting on Salesforce, conduct individual 1-1 zoom weekly meetings to educate, strategize, and problem solve with my team as well as participate in regional and company wide zoom calls, hold bi-weekly team training on company updates and strategies on how to win and break down why we lost, work through deals at a moments notice with any team member that needed my assistance while on a customer visit, and maintain relationships with our largest clients to ensure an optimal experience.
• Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
• Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
• I was responsible for a team monthly quota of $250k with a heavy focus on restaurant POS.
• In addition to my managerial responsibilities, I also maintained my own book of business, prospected for new business, networked and built my referral base, handled customer service issues, and assisted in installation and training of new accounts.
• Due to the nature of a startup, I am very equipped to handle a fast growing environment that requires extreme flexibility, attention to detail, pivoting at a moment's notice, and embracing all company strategies and ideals.

• Created and executed a daily cold call plan in different areas of my territory-Educated and supported independent business owners on current and future legislation that could create issues within their business-One call close structure-Built a relationship with members to expand their commitment and involvement in the organization

• Managed the relationship and grew existing book of business through site visits, problem solving and constant communication with key contacts-Required to increase sales volume in top 20 key accounts by 20% annually-Managed the entire process of all projects within my territory which included project assessment, measuring, quoting, negotiating terms, ordering, tracking parts, scheduling, implementation, and overseeing build of project all while keeping continuous communication with key contacts-Responsible for adding an addition of a minimum 3 new businesses weekly

• Managed partnerships with 20+ manufacturers, MRO distributors, and end users to help increase efficiency, improve safety, and decrease cost-Represented manufacturing partners through training classes, site audits, and distribution sales force education-Responsible for increasing overall sales of a minimum of 12% in given territory for each manufacturing partner-Required to maintain existing business partnerships with c-level executive end users and grow business volume in each one-Responsible for adding additional business to portfolio through cold calls, referrals, and phone calls-Tracked all progress through Salesforce and Microsoft Dynamics programs

• 10/2012-07/2014-Sales Representative09/2017-02/2018-Senior Sales Representative-Achieved President's Club rookie year-Conducted needs assessment calls within given territory-Set appointments with all levels of executives within an account through phone calls and cold calling-Built relationships with larger "A" accounts to gain trust and future business-Advised on existing contracts, buy-outs and weak points of the competitors programs-Delivered tailored presentations to executives of a multitude of businesses-Negotiated multi-year contracts-Mentored struggling and/or new sales representatives07/2014-09/2017-Sales Manager-Led a team of 6 to drive UniFirst core product growth in the Evansville market-Hit record numbers FY17, leading to the addition of 2 new routes-Managed, coached, trained, and developed multiple sales representatives-Mentored struggling sales representatives/sales managers throughout the region-Managed locations top accounts-Responsible for understanding the service side of UniFirst and training sales staff on the best way to meet customer needs