Ashley Sara
New Britain,CT
Summary
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
19
19
years of professional experience
Work History
Part-Time Social Media Manager
Connecting Pieces
08.2024 - Current
- Developed and executed strategic social media plans to enhance outreach and engagement, demonstrating an understanding of campaign development and execution.
- Created stunning visuals and promotions, showcasing the ability to produce engaging marketing collateral.
- Managed and optimized content for multiple social media platforms, highlighting experience in content distribution and brand exposure.
- Grew Social Media Metrics for Reels, Posts, Stories and Lives to over 30,000 views in 3 months.
- Increased Profile visits by 74.3% growing the amount of profile visits and external link taps to the organizations official webpage.
P.A.S. (Patient Access Services) Manager
Hartford Healthcare
11.2019 - 03.2023
- Led registration teams and implemented process improvements, demonstrating organizational skills and the ability to manage multiple initiatives concurrently. Metrics for our team were consistently within the top 10th percentile in comparison with the other regions.
- Contributed to workplace inclusivity as a member of the LGBTQIA+ DEI Diversity Committee, showcasing experience in internal communications and collaboration.
- Mentored and coached staff, highlighting experience in preparing and guiding teams.
- Assisted in the lay out and Design of the EPIC application used for patient charting.
- Created employee monthly virtual bulletin highlighting patient stories, employee achievements, and other celebrations and company updates.
- Introduced process improvements that led to faster resolution times for customer issues without sacrificing quality or attention to detail.
- Acted as a liaison between clients and internal teams during project execution phases guaranteeing clear communication lines were open throughout entire project lifecycles.
P.A.S. (Patient Access Services) Supervisor
Hartford Healthcare
11.2016 - 11.2019
- Demonstrated expertise in staff training, indicating an ability to communicate information effectively and prepare training materials.
- Oversaw staffing and scheduling for 4, showcasing strong organizational and logistical skills relevant to event support.
- Designed Monthly banners for depicting metrics.
- Created a Microsoft Excel document that kept track of employee metrics on a weekly, monthly, and yearly glance.
- Demonstrated commitment to the organization''s core values, leading by example and fostering a culture of excellence.
Emergency Room Financial Counselor
Hartford Healthcare
06.2006 - 11.2016
- Acted as EPIC Super User and Trainer, demonstrating the ability to learn and manage internal systems.
- Collected patient information and processed claims, highlighting attention to detail and adherence to processes.
- Completed registrations in a timely manner, 4 to 5 accounts per an hour based on the benchmark goal of 4 registrations per an hour.
- Spearheaded initiative for better wrist bands for patients and that were cost effective, saving the department thousands of dollars per year.
Student Worker – Media Center
Central Connecticut State University
11.2015 - 05.2016
- Operated cameras and directed productions, showcasing foundational skills in media production relevant to content creation.
- Served as TV program host and contributed to post-production editing, demonstrating experience in media engagement.
- Edited 3 student events week that ranged from 30 minutes- 1hour with great attention to detail utilizing Adobe Editing Suite and Motion.
Education
Bachelor of Arts - Mass Communication
Central Connecticut State University
Connecticut05.2016
Skills
- Media Relations: Experience developing press materials, coordinating with media contacts, and assisting with media interviews Experienced in Adobe, Canva, and CapCut
- Event Coordination: Participated in the planning and execution of events, conferences, and product launches, ensuring smooth logistics
- Content Creation: Proficient in creating engaging multimedia content (graphics, videos) for various platforms
- Project Management: Over 17 years of experience managing multiple projects simultaneously, ensuring timely and successful completion
- Communication: Excellent written and verbal communication skills, with experience in developing clear and concise materials Spanish Speaker
- Organizational Skills: Highly organized with a proven ability to manage multiple tasks, prioritize effectively, and maintain detailed records
- Team Collaboration: Experienced in collaborating with internal teams and external partners to achieve common goals
- Adaptability: Thrives in fast-paced environments and readily takes on a variety of responsibilities, from strategic tasks to administrative duties
- Technical Proficiency: Familiar with various social media platforms and internal knowledge management systems
Timeline
Part-Time Social Media Manager
Connecting Pieces
08.2024 - Current
P.A.S. (Patient Access Services) Manager
Hartford Healthcare
11.2019 - 03.2023
P.A.S. (Patient Access Services) Supervisor
Hartford Healthcare
11.2016 - 11.2019
Student Worker – Media Center
Central Connecticut State University
11.2015 - 05.2016
Emergency Room Financial Counselor
Hartford Healthcare
06.2006 - 11.2016
Bachelor of Arts - Mass Communication
Central Connecticut State University
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